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  • How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on January 3, 2023.

Structure of a research proposal

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:


Literature review.

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

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research proposal for phd in marketing

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Like your dissertation or thesis, the proposal will usually have a title page that includes:

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

To guide your introduction , include information about:

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

To determine your budget, think about:

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

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Marketing (research proposal form) PhD Projects, Programmes & Scholarships

We have 9 marketing (research proposal form) phd projects, programmes & scholarships.

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A PhD in Marketing allows you to undertake in-depth research into a range of topics associated with Marketing, Branding and Advertising. You’ll complete a substantial research project in the form of a dissertation and will be well-prepared to pursue a career in Marketing or enter the world of academia.

What’s it like to do a PhD in Marketing?

Doing a PhD in Marketing gives you the opportunity to explore a number of research topics to do with the ways in which marketing and advertising techniques affect consumer behaviour. Some of the areas you could cover include:

You’ll be given training in a selection of quantitative and qualitative research methods. You may also have the chance to run user studies to test out your ideas.

The nature of Marketing means that there are plenty of chances to do interdisciplinary work, with ample crossover between areas like Psychology, Economics, Finance and Computer Science.

Entry requirements

The entry requirements for a typical PhD in Marketing usually involve a Bachelors and a Masters degree in a related subject. You’ll also need to submit a compelling research proposal detailing your study plans. You may also need some professional experience, depending on the programme.

PhD in Marketing funding options

In the UK, PhDs in Marketing are funded by the Economic and Social Research Council (ESRC), which provides a tuition fee waiver and a living cost stipend. Depending on the programme, you may submit your own research proposal before being considered for funding, or apply for a project that already has funding attached.

It’s also possible to apply for a PhD loan to help with the costs of a doctorate in Marketing (although this can’t be combined with Research Council funding). Other options for financial support include university scholarships , graduate teaching assistantships and charities .

If you’re considering a part-time PhD in Marketing, it may also be worth asking your employer if they’re happy to sponsor you.

PhD in Marketing careers

A PhD in Marketing is great preparation for a career in academia or teaching, as well as providing you with the transferrable skills to work in a range of commercial sectors. Your research could also have real-world relevance for SMEs, government agencies, multi-national companies and much more.

Exploring Human-AI Interactions in the Visitor Economy

Phd research project.

PhD Research Projects are advertised opportunities to examine a pre-defined topic or answer a stated research question. Some projects may also provide scope for you to propose your own ideas and approaches.

Competition Funded PhD Project (Students Worldwide)

This project is in competition for funding with other projects. Usually the project which receives the best applicant will be successful. Unsuccessful projects may still go ahead as self-funded opportunities. Applications for the project are welcome from all suitably qualified candidates, but potential funding may be restricted to a limited set of nationalities. You should check the project and department details for more information.

Evaluating the impacts of in-prison training programmes on prisoners’ chances of rehabilitation.

A future world of virtual influencers/metahumans and brand engagement, improving the effectiveness of social advertising, self-funded phd students only.

This project does not have funding attached. You will need to have your own means of paying fees and living costs and / or seek separate funding from student finance, charities or trusts.

Extending social perception theories to advertising context

Investigating how tactile cues can influence people’s perception of healthy food., empowering consumers in threatening market contexts, the role of the night-time economy (nte) in preventing violence against women and girls (vawg), antecedents of consumer involvement with esports and its impact on users’ psychological wellbeing.

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Sample research proposal for PhD

Profile image of Irene C L Ng

• Discover the issues contributing to advanced sales channel choice for a service and the strategic tools available to make that choice and to conceptualize a model of advanced sales channel choice • Model the pricing issues relevant in the advanced sale channel choice for services.

Related Papers

S. No Subject name CODE

Sneha Subhash

research proposal for phd in marketing

Irene C L Ng , Nicky Yip

This paper investigates an integrated form of revenue management through the case of Empress Cruise Lines (ECL). The case highlights a multidisciplinary approach towards how demand and supply factors should be integrated in the form of four decision sets in revenue management decisions – the value set, the segmentation set, the sensitivity set and the forecasting/allocation set. Also, the use of mechanism design allows the firm to separate markets for better forecasting of revenue from each segment. The case also shows that segments could be incentivized to behave differently, and to behave in alignment with ECL’s policies so that capacity could be optimally allocated and revenue maximized.

Irene C L Ng

Purpose – The purpose of this paper is to study the non-consumption of a service by advance buyers, the re-selling of relinquished capacity at spot time and the effect on the pricing of advance and spot demand of services. Design/methodology/approach – The paper employs mathematical economics modeling technique. Findings – The model shows that advance prices are always lower than spot prices due to the non-consumption effect and also that providing a refund to advance buyers, as insurance against non-consumption, may be. By modeling in the capacity of the firm, the paper also presents the firm’s capacity conditions when the firm does not sell in advance and also when market failure occurs i.e. when the firm does not sell in advance nor at consumption time. Research limitations/implications – The model does not consider uncertainty in the spot price and assumes a one-stage optimization. Furthermore, the model extension with refund is numerically derived. Practical implications – This model informs industry on the significance of non-consumption of a service and the re-selling of relinquished capacity. It also highlights the importance of the interaction between capacity and refunds in advance and spot selling. Originality/value – This paper contributes to extant literature by demonstrating that when heterogeneous demand behavior is explicitly modeled with non-consumption, capacity and refunds, firms would then be able to understand where and how service revenue is being obtained (higher price or higher demand) and the impact of various sensitivities on revenue.

Intermediating services are relatively new in research. This study explores how consumers may determine the value of intermediating services and the extent on willingness to pay. We investigate a mobile payment technology that intermediates payments facilitated by a telecommunication company and a bank. We show that a derived effect may persuade consumers to pay higher for the intermediating service when the items purchased has higher surplus to justify the consumption of the service. Our study also shows that money has polarity, in that money that is ‘owned’ by the individual is viewed differently from money ‘not owned’.

This paper argues that advanced demand exhibit three characteristics – that of being probabilistic, stochastic and deterministic. Deterministic demand results in revenue management practices being cross-functional. The paper proposes a new revenue management system that integrates four decision sets of the firm: the value set, the segmentation set, the sensitivity set and the forecasting set. An integrated revenue management system also links the concept of capacity to the attributes promised by the firm to the customer. The paper then proposes that service firms that do not sell ‘unitized’ services such as seats or rooms has to define and capture its amorphous capacity and through capacity limitation, create advanced demand and practice strategic revenue management.

Since service production and consumption are inseparable, many service firms sell their capacity in advance. This paper examines the optimality and practice of advanced sale of service capacity under duopolistic competition. Using a game-theoretic approach, it attempts to explain why, despite sophisticated practices of advanced sale in many service industries, many service firms still do not sell in advance. It demonstrates that competition and market price sensitivity to a firm’s capacity can impact not only a firm’s decision to sell in advance, but also its pricing and capacity allocation decisions.

This paper discusses the inseparability characteristic in business to business (B2B) services. In the first proposition, we argue that four types of uncertainties arise due to the inseparability of purchase and consumption. This brings about valuation risk at point of consumption that, in turn, has a crucial impact at the point of contracting and pricing. In the second proposition, we elaborate on the dynamics of co-creation of value by the customer and the firm and propose a benefit-based framework for a revised understanding of service capability and an end-to-end visualization of service that may be applicable to solutions-oriented B2B service contracts.

Stanislav Ivanov

Ronald E Goldsmith , Eileen Bridges , Charles Hofacker , Esther Swilley

ABSTRACT Services marketing research increases in both intensity and relevance as services contribute an increasing share of the world's economy and as firms and their customers increasingly interact through electronic networks.

Should service firms sell in advance? Using a theoretical approach, we study the optimality of advanced sale of capacity for a monopolistic service firm and examine the impact of market price sensitivity on the optimal price and capacity allocations for advanced sale. We show that when firms undertake advanced sale, capacity utilization and profits are higher even though prices for sale in advance are discounted.

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Antonio Hyder

Arbie Always

Service Industries Journal

Danae Gallegos

Journal of Service Research

Jinhong Xie

Journal of Revenue and Pricing Management

Industrial Marketing Management

Nicolette Lakemond

Zerihun Mengesha

Tamara Bagdavadze

Journal of Interactive Marketing

Dhruv Grewal

PhD Research Proposal Sample

phd research proposal example

PhD Research Proposal Sample for Your Inspiration

One of the toughest things to do when it comes to completing a voluminous and challenging PhD research project is the proposal. The thing about the PhD research proposal is that you have to encapsulate everything that you want to accomplish, communicate in a concise way what you want to do, the resources that it will require, and finally you have to convince the reader of the viability and necessity of the project. It’s difficult to know where, to begin with writing something like this, but with the help of a PhD research proposal example from our professional service, it’s easier than ever! We’ve got a wide range of samples made by doctoral proposal writer that you can take advantage of to learn all the ins and outs of crafting the highest quality proposal. No matter what the subject or specifications of your proposal are, our professional example research proposal is here to provide you with the help that you need!

research proposal for phd in marketing

If you need some help with PhD investigation, you may use these samples for writing. These samples are just to give you some idea about writing the research proposal. However, if you are still confused or facing some time constraints to write PhD proposal, we are here to help you. Our team of experts has vast experience and expertise to write a perfect research proposal for your needs. No matter what your subject is, we have the subject specialist on every subject, who have years of experience of writing research proposals. We ensure fresh and unique work, which is 100% plagiarism free. Each student is special to us and we ensure your personal and work details will be kept secret. We can help you to meet your short deadlines. Get your PhD research proposal without any hassle, contact us Now!

Look Through Our Well-Written PhD Research Proposal Sample

The dynamics of hyperinflation and stabilization policies – the case of zimbabwe.

The dynamics of hyperinflation and stabilization policies

The running of the country can be viewed commercially as a business enterprise by the economists. The business needs to be run in equilibrium; a balance between supply and demand must be stricken if the entrepreneur or the owner of the enterprise is to enjoy any benefits accrued by running a business. In the case of a country, it should be governed in a way that that the prices of goods and services are kept in control.  The stakeholders must not let the prices escalate beyond the ability of a typical citizen. Similarly, the release of cash into the economy should be maintained so that the flow of money is monitored and controlled, hence preserving the value of that particular currency.

This proposal will dig into inflation and find out how inflation has affected economies of a country, in particular, Zimbabwe and the ways to stabilize this condition. The dynamics of hyperinflation will also be looked into in detail to bring out the real picture and the damages it causes to an economy. The proposal will also focus on the causes of inflation in Zimbabwe and the how the theories of hyperinflation have applied in this context. The proposal will also look at the quantity theory of money and how it is associated with hyperinflation.


Hyperinflation can be defined as a situation where the prices of goods and services escalate beyond control that the concept of inflation is an understatement. Economically, hyperinflation can be defined to occur when the total inflation over a period of three years is equivalent or exceeds 100%. Countries in hyperinflation usually experience rapid erosion of the real value of local currency prompting the population to hold a relatively stable foreign currency.

Hyperinflation makes the prices of goods and services in an economy to rise rapidly since the value of the local currency loses the real value quickly. Zimbabwe has experienced hyperinflation since 2001 with inflation rates over a whopping 100%.  However, as from 2006, inflation in Zimbabwe has risen to an uncontrollable 1500% annually. It should be observed that Zimbabwe was the only country that was experiencing hyperinflation and the first in the 21st century to have hyperinflation. Inflation in Zimbabwe has been perceived in two ways. First, the private sector speculation which the Zimbabwean authorities argue that the private sector rises up the prices intentionally to maximize profits on to pile pressure on the economy through ruthless price increments.

Secondly, the authorities also believe that the withdrawal of aids and the international economic sanctions have led to an economic decline from the year 2000. This perception has the explanation that the printing and minting of excess money by the government is usually tailored to bridge the gap between the government revenue and the actual receipts. This proposal to examine these concepts in depth.

Literature review

In this section, the Cagan (1956) hyperinflation model will be examined, where he assessed the statistical connection between cash and changes in price by conducting instances of hyperinflation in six different countries across Europe. According to Cagan, the demand for money balances declined with increase in inflation, assuming inflation played a significant role in determining hyperinflation.

Milton Friedman bases his view of hyperinflation in quantity theory of money. This theory states that the relationship between money and the price level is directly proportional.  This relationship implies that inflation will increase with an increase in money supply and the continued trend will lead to hyperinflation. In Zimbabwe, the supply of money and the prices of goods and services increased in tandem, as per the quantity theory of money because people opted to use the available cash immediately, rather than to wait on the depreciating cash. This, in turn, led to the increase of velocity as well as an increase of money through the printing of new currency, hence the exponential increase in prices of goods and services in Zimbabwe.


This proposal will seek to clarify the mechanisms through which money, the setting of price behavior and the requirements of government revenue collaborate in Zimbabwe, to examine the explanations put forth by the authorities about the hyperinflation in Zimbabwe. To achieve this goal, the proposal will look at various models and tests that will lead to the understanding of the hyperinflation.

Granger causality test

In general, it is obvious that money engenders the rate of inflation, but the reverse could also be claimed to be true. It can be said that hyperinflation has self-perpetuating tendencies, due to the fact that the rise in prices of goods and services results in the rise in demand for nominal cash. Thus, causation develops from inflation to supply of money. This test investigates the amount of the existing value of money and premium is a utilizable component in the prediction of inflation.

Theoretical model

This model provides the classical quantity theory of money which believes that institutional factors determine the rate of money circulation. The economy is assumed to be or close to the real GDP.  In this case, the growth of money does not have an effect in the real GDP. This implies that holding both variables constant, the growth rate of money is directly proportional to the rate of inflation. Inflation reduces money demand due to an increase in the opportunity cost of holding money. Hyperinflation in Zimbabwe increased the parallel market premium and consequently, a change in the parallel market premium affected the velocity of cash in the circulation. The data used here was derived from various sources including the website of the RBZ.

The inflation data and money supply were collected from RBZ while parallel exchange rate was collected from Carmen M. Reinhart, a Harvard Kennedy School Professor of the International Financial System. The methodology in this paper employs heavily the ARDL co-integration approach for investigating the relationship between the inflation and its determinants.  ARDL was used because it has several advantages over other models of co-integration. ARDL can be used with time series data, can also be employed in a general-to-specific modeling by including insufficient numbers to lags for the data generating and error correction model (ECM) can be derived using ARDL co-integration model.

Theoretical/conceptual framework

Lagged change in the inflation and money supply growth are insignificant in the ARDL framework. Moreover, the ever-increasing prices are not unsustainable in the long-run; hence using the concept of long-run relations could give incorrect results. Zimbabwe had almost all her prices listed in foreign currencies which fully wrote off inflation inertia. In this case, an exchange rate is a useful tool for curbing inflation rates thereby making stabilization of hyperinflation less costly in comparison to moderate methods of dealing with hyperinflation. Through Ordinary Least Squares method, hyperinflation in Zimbabwe is said o have been caused by the rapid growth of paper money. The money demand model will seek to find out if this result is consistent. Additionally, a unit increase in the parallel market premium will result in an equivalent change in inflation.

High rates of interest will deter borrowing and foster saving, slowing the economy and hence disinflationary effects. The Treasury bill by the Zimbabwe government had turned the interest rates negative and this manipulation discouraged savings by the households. As per the Quantity Theory of money, hyperinflation in Zimbabwe could have been a monetary phenomenon and the only way to curb it would be to constrain the unnecessary money supply growth.

Research plan

Hyperinflation in Zimbabwe had severe adverse effects on the economy in regard to wealth, savings and deposits. Prices of essential goods and services became unreachable, especially to those on inflexible incomes. Countermeasures including price controls and foreign currencies ban to control the then escalating levels of inflation and the devaluation of the Zimbabwean currency were taken. Zimbabwe’s hyperinflation was at its peak when the government compelled the RBZ to issue banknotes of higher denominations, hence fuelling the rate of inflation. The Zimbabwean dollar value diminished at a faster rate and the RBZ could not keep up with the printing. This led to the abandonment of the Zimbabwean dollar in favor of the US dollar as well as the SA Rand.

This study aimed at finding the causes of hyperinflation in Zimbabwe by using the right econometric models. Its main aim is to find out if the growth of money has a positive effect on inflation. Additionally, it will be aimed at finding out whether the parallel market premium is directly proportional to the growth of inflation. Whether money supply is the primary driver of hyperinflation in Zimbabwe, the findings of the research will provide the answer.

Works cited

BBC News,. ‘Zimbabwe Abandons Its Currency’. N.p., 2014. Web. 29 Dec. 2014.

Cato Institute,. ‘Measurements of Zimbabwe’s Hyperinflation’. N.p., 2014. Web. 29 Dec. 2014.

Larochelle, C., J. Alwang, and N. Taruvinga. ‘Inter-Temporal Changes In Well-Being During Conditions Of Hyperinflation: Evidence From Zimbabwe’. Journal of African Economies 23.2 (2014): 225-256. Web.

McIndoe Calder, Tara. ‘Hyperinflation In Zimbabwe: Money Demand, Seigniorage And Aid Shocks’. SSRN Journal n. pag. Web.

Makochekanwa, A. ‘A Dynamic Enquiry Into The Causes Of Hyperinflation In Zimbabwe’. The University of Pretoria, Department of Economics (2007): n. pag. Print. Reserve Bank of Zimbabwe (RBZ),. ‘Bank Annual Reports From 2000-2008’. N.p., 2008. Web. 29 Dec. 2014

Sokic, Alexandre. ‘The Monetary Analysis Of Hyperinflation And The Appropriate Specification Of The Demand For Money’. German Economic Review 13.2 (2011): 142-160. Web.

Works, Anchor. ‘Data’. Carmenreinhart.com. N.p., 2014. Web. 29 Dec. 2014.

You can also take a look at our guide for writing an  interpretive thesis if you feel like you’re struggling to write on your own. So check it out! You can also find out more helpful examples of research proposals if you contact us.

If you need an additional professionally written PhD research proposal sample or any kind of support – just contact us right now!

From admission to dissertation. Tips on making the PhD journey happy, productive and successful

research proposal for phd in marketing

PhD Research Topics In Marketing

New PhD aspirants are anxious about researching the best topics for their PhD program in Marketing. Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing

After bachelors, you think of higher study and want to be at the professional level, a professor and a doctoral title. For this, you should apply for the Ph.D. This is a great challenge for every master’s level student. You must need to write a research paper. If you have excellent research skill and writing skill, then you can proceed with it. One of the most widely recognized issues when composing a Ph.D. research paper is picking the phd research topics in marketing. Luckily, there are Ph.D. pape- composing services and methodologies that will make point determination simpler on your part. To guarantee quality subjects, ensure that you characterize the reason for your paper; this will enable you to create Ph.D. look into topics in promoting that will induce your group of spectators and clarify the significance of your writing reagarding topics of research in marketing. Your preferred research topic ought not just to present a great extent of your field yet additionally give a chance to further research.

For your business development and improvement, marketing is fundamental. Therefore marketing/advertising task compositions can help you in building up a dependable and powerful limited-time plan for your organization that can bolster your business objectives. Subsequently, an understudy must pick an intriguing research paper topic that can develop their advantage while doing the research paperwork and make your project look proficient and fantastic. To release all your pressure and surpass in your scholastic profession, you have to get help from a specialist writer and an informative site from where you can get an idea about phd research topics in marketing.

What Makes Good phd research topic in marketing ?

Commit an error toward the beginning of your doctoral research by picking the wrong Ph.D. to look into topics in marketing, and you could do a lot of diligent work and worry for yourself. You should invest enough energy and exertion to choose the correct research topics in marketing/advertising for Ph.D. papers with the goal that you can make sure you will almost certainly get your paper finished effectively. This implies you should completely comprehend what is average from your examination thoughts. They should be:

Attainable: Searching for research topics is attainable. While you may have a couple of years to embrace your exploration in marketing, you should even now have the option to finish it on schedule and with the majority of different assets that you have accessible to you.

One of a kind: for your Ph.D., you should most likely demonstrate that the task you have picked has not as of now been investigated entirely by another. 

Significant: If the primary individual that will need to have a solution to your exploration questions is you, then you might not have chosen something that will bear some significance with your field. It must positively affect your region to be appropriate. 

Fascinating: you likewise need to think about your enthusiasm for your exploration. If you are probably not going to have the option to keep up that plan, at that point you are going to battle to finish the work.

Method for choosing Research Topics in Marketing?

Finding those ideal research subjects in promoting for Ph.D. searches for some is a battle. Coming up next are a portion of the manners in which that you can locate the perfect topic for your exploration:

Proceed with past research: various understudies will need to keep on taking a shot at something that they have begun to explore some research topics in marketing already in their scholarly profession.

Peruse papers in the regions of promoting that intrigue you: most papers will feature zones for further research in marketing or even feature where research is powerless. These can be phenomenal wellsprings of motivation.

Glance back at work involvement: are there specific issues that you experienced that would make for a decent venture?

Think about your future profession: what would you like to be known for, and what would you like to have the option to do in your next job? What openings does this feature for research?

Hope so; the above PhD topics in marketing will help you to take off your stress about your professional career. So read these topics and choose the best one suited you.

Step by step instructions to write an Effective Marketing Ph.D. Research Paper

The accompanying tips will assist you with ensuring that you compose a paper that will most likely submit proudly:

Plan your Ph.D. arranging: a great arrangement that subtleties out the achievements that you should meet to finish your composition will assist you in keeping things on track. Guarantee that you leave time in your arrangement for making modifications and checking your work.

Structure your paper : a straightforward layout with clear notes in each area of your paper concerning what ought to be composed will make your writing significantly simpler. It will likewise guarantee that you stay away from intemperate revising during the procedure.

Have clear focuses on your composition: set yourself an objective for what number of words you will compose each day and stick to it. Try not to put an aim that will overstretch your capacities.

Update and edit your composition with consideration: the norms expected of your Ph.D. paper in marketing are out and out flawlessness.

Syam Prasad Reddy T

Hello, My name is Syam, Asst. Professor of English and Mentor for Ph.D. students worldwide. I have worked years to give you these amazing tips to complete your Ph.D. successfully. Having put a lot of efforts means to make your Ph.D. journey easier. Thank you for visiting my Ph.D. blog.

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Examples of research proposals

How to write your research proposal, with examples of good proposals.

Research proposals

Your research proposal is a key part of your application. It tells us about the question you want to answer through your research. It is a chance for you to show your knowledge of the subject area and tell us about the methods you want to use.

We use your research proposal to match you with a supervisor or team of supervisors.

In your proposal, please tell us if you have an interest in the work of a specific academic at York St John. You can get in touch with this academic to discuss your proposal. You can also speak to one of our Research Leads. There is a list of our Research Leads on the Apply page.

When you write your proposal you need to:

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Prepared for: ​ [Client.FirstName] [Client.LastName] ​ ​ [Client.Company] ​

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​ [Sender.Company] is one of the industry's leading firms for marketing research. We specialize in understanding consumer behavior and helping you align your marketing strategy to best capture audience attention.

​ [Sender.Company] ’s headquarters is situated in [Sender.City] , but we have operations expanding overseas, including cities such as Mumbai, London, Washington DC, Sydney, Tokyo, and Mexico City. Our client list includes noteworthy names, such as (Client A, Client B, and Client C, etc.) , amongst others.

With over (X) years of industry experience, we have learned what makes your audience tick — and what makes them click — and we help you understand consumer behavior such that you can create better marketing strategies, land dream clients, and improve your sales processes.

Client testimonials

Here’s what some of our past clients have to say about our work.

(Client Testimonial 1)

​ [Client.Company] ​

​ [Client.FirstName] [Client.LastName] ​

(Client Testimonial 2) (Client.Company) (Client.FirstName) (Client.LastName)

(Client Testimonial 3) (Client.Company) (Client.FirstName) (Client.LastName)

The purpose of this research is to understand consumer behavior for the customers of [Client.Company] . We also aim to understand what strategies work for the target mix and how [Client.Company] can improve their marketing strategy to better educate, inform, and persuade their potential clients to buy their products or services.

This research was commissioned by [Client.Company] , and the proposal is therefore created uniquely for [Client.Company] by [Sender.Company] . This ensures both parties are on the same page before beginning the research process. We will be using both quantitative and qualitative research techniques to learn about [Client.Company] ’s target group’s consumer behavior, refining the process as we go, and presenting the most useful results of our analysis.


The primary goal of the study is to gain a comprehensive, 360-degree understanding of consumer behavior with respect to [Client.Company] ’s customer base and target audience.

The study must meet the following research objectives to be considered accomplished:

It should critically examine the target demographic’s behavior.

It should intercept both primary and secondary data to come to conclusive results.

It should address implications of an ineffective marketing strategy.

It should understand what would be the right way to communicate with the target demo.

All other research objectives that the client deems necessary to be included in the study.

Framework analysis

This section goes hand-in-hand with the aims and objectives section, but should focus more in-depth on the background circumstances which indicate a need for the specific market research project proposed. While aims and objectives describe the specific outcomes the research will produce, the framework analysis section should demonstrate the scope of these outcomes from a practical standpoint. The framework analysis should include information from existing sources (the current body of knowledge) regarding the specific topic to be researched. You can then demonstrate the specific need for your proposed research plan.

Existing knowledge

Through secondary research and the previous data we have on the client’s target demographic, we know the following about the client:

Add details about the existing knowledge you have on your target mix.

By conducting this study, we also plan to understand if this knowledge still holds true for our client, and to what degree, within the current economic and social environment.

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The hypothesis of the study is that the target audience enjoys [Client.Company] ’s social media posts. However, it does not like interacting with offline events that [Client.Company] conducts, and would ideally like to see more engaging offline events from the brand.

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Use this section of the marketing research proposal to thoroughly describe all data collection methods which will be utilized in your research. The overall strategy can be addressed, as well as the individual data collection methods. For market research, these often include methods such as focus groups, surveys, social networking research, or in-home tests. Be specific about each method. For example, if your research includes the collection of surveys, specify in this section precisely how those surveys will be conducted (via phone, email, mail, etc.), what demographics will be sampled, and what the format will look like. The more detailed you can be in this section, the better likelihood that your proposal will be accepted.

Data collection can be done through many ways, such as client interviews, focus group studies, observation, social media data, online surveys, tests, questionnaires, published studies, public records, etc. Analysts usually use a mix of these data collection methods to understand audience behavior. Still, they may prefer some data collection methods over others depending on if they’re conducting qualitative research or quantitative research.

Target audience

Our target demographic for this study are men between the ages of 30-45, who are present on social media sites like LinkedIn and Twitter. The same target mix also has a spending power of up to (X) dollars per month, enjoys vacationing often, and prefers to buy luxury, high-quality products. They are motivated to buy [Client.Company] ’s products because they like the quality of materials the items are made from and because everything is ethically sourced and created.

Sampling method and size

For the research we’re conducting, [Sender.Company] has decided to explore the probability sampling methodology. Keeping all requirements of the research in mind, we believe that this method would be particularly fruitful to achieve accurate results. With probability sampling, [Sender.Company] plans to employ the stratified random sampling method, and will be using a sample size of (X) , which will be further divided based upon ages of the individuals.

Research methodology

Use this section to discuss the merits of your research methods. Describe the implications of each method of data collection, and explain the methodology you will use to interpret the data. Discuss the means of evaluating the collected data.

Fieldwork and Reporting

Starting from the date when the contract is signed by both parties, [Sender.Company] will begin fieldwork within 10 days. We will create a live data link to share all updates on the project. At every project milestone, [Client.Company] will be updated with a progress report. The link will be shared within 10 days of acceptance of the agreement, and can be accessed through a passcode [Sender.Company] will provide [Client.Company] .

Timeline and Budget

The following tables describe the budget and time requirements projected for the project.


Ethical considerations are very important in all types of research. Use this section to delineate the ways in which the research will abide by an ethical code in both methodology and practice. Among other possibilities, address factors such as confidentiality, data security, privacy, and consent of research participants.


This section can remain somewhat brief. Here, you can concede any potential or probable limitations of your research methods.


Although you have already addressed the likely outcomes of your findings previously in this research proposal, in this section you can expand upon the implications and potential benefits of your intended findings.

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Terms and conditions

​ [Client.Company] agrees to pay [Sender.Company] 50% of the total project fee before beginning the project. The project will begin work once signatures are attained from both parties and 50% upfront payment is received by [Sender.Company] .

Once the project is completed, [Client.Company] is to send the remaining 50% payment amount due within 15 days after the final report is shared. Failure to send payment within the stipulated time period will result in a 10% late fee — this payment is to be made to the (Sender.Client) , unless the deadline for payment is agreed on a different date by both parties.

Any disputes arising from the agreement will be resolved based upon the laws and jurisdiction of [Sender.City] , [Sender.State] , [Sender.Country] ​.

Both parties agree that the contents and findings of the study will remain confidential, unless otherwise agreed upon. Confidential information is not information that is readily available to the public.

​ [Sender.Company] is not responsible for any damages arising from the case study unless there has been an error in the way the study was conducted.

​ [Client.Company] understands that there may be minor delays, not exceeding more than 2 weeks, depending on if the target audience of the study is quick (or not) to respond. Any delay and modifications in deadline will be communicated with [Client.Company] .

​ [Sender.Company] agrees to provide accurate and truthful information learned from the study. [Sender.Company] is not, however, responsible for the findings of the study. Nor is it liable for any damages arising out of the application of suggested solutions.

Please provide confirmation of agreeing to the terms of this agreement by signing the signature block below.

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

Last Updated 06 Jul 2020

Marketing Research Proposal

There are various research methods used in the research proposal writing. Most of the format is the same but the type of research depends on the type of data that one requires to take or the type of information required. The difference in the research method appears at the method of data collection. These methods range from qualitative research methods to quantitative methods. Judging from the amount of work at hard or the type, it determines whether one is going to use interviews, questionnaire, case study, experiment, observation, appreciative inquiry and so on. (McNamara 2008)

When dealing with a research such as ‘What are the differences between the types of goods bought over the internet in France and England?’ In this case, it would be wise to use survey method of data collection. This is because of the type of goods involved. In this case, one is supposed to get into the field and take the samples of the goods that are sold in the internet in France and in England. With the survey, you will be required to collect the information from the supermarkets or the online shops base at France and those one based in England.

This means that you need to collect as much information as possible. That means that the method to use must be cost effective. This place the survey method in a position to quickly and easily get a lot of information at a lower or a meaningful cost. (Corlien M et al 2003)

Order custom essay Marketing Research Proposal with free plagiarism report

Advantage: This method can be considered to have completed anonymous. It is inexpensive to the administrator as for example one will only need to sit behind the computer and surf. It is also easy to compare and analyze various data from various locations in this case the two countries.

Also, you can get a lot of information since many sample data already exists or they are in records. However, it has some disadvantages which range from incomplete data collection since some goods are bought inn private and you might not be able to get them. But all in all I would suggest that this is the best method for this type of research in the method of data collection. (Malhotra 2004)

With the question such as ‘Is water usage reduced by charging for it per litre instead of making a fixed charge per household?’ It would be advisable to collect the data using the interview method. In this case, one is supposed to get first hand information concerning the peoples reaction to the charges of water and thus it places the interview as the best option.. Though it is time consuming, costly and sometimes it might be very hard to compare the information, it happens to be the best for this type of information as the researcher will be able to get a wide range of information from the consumer and develop a relationship with the client. (McNamara 2008)

There might be some other questions such as ‘Is employee motivation greater in small firms?’ that may require one to apply different methods of data collection. Such is the case study method. This would be very effective as the researcher would do a comprehensive study and comparison of cases from different places so that he can come with a conclusion. The researcher may also employ the method of use of checklists. This would be a quick and non threatening method of data collection as all that the researcher needs is to get the information of the employees’ performance from different companies and then compare the results to come up with a solution. (Malhotra 2004)

If one has a question such as ‘Do happy employees lead to happy customers?’ you may be required to employ the method that will give you the best results. In this case, you are dealing with the personal experience of the employees themselves. Due to their security concerns, they may not be ready to give the answer concerning the way the questions are asked. So the best method to employ here is the interview and the observation method of data collection. With the interview, the researcher will be able to win the employees confidence so that they can share with them their experience and their feelings concerning the job.

The researcher may also employ the observation method where he will be required to observe the customers reaction when dealing with some employees. It should be done in a way that it will not affect the customers’ reaction. However, this may cause distraction to the customers and result to the type of information collected being not so true and this leads to poor conclusions. (Corlien M et al 2003)

Other questions such as ‘Do employee benefits make employees happy?’ require that one gets the real face to face conversation and response from the person addressed. In this type of question, I would suggest that the use of an interview is the best method. This is because, with the interview, one will be able to get the first hand information from the person involved. The researcher will be able to vary the type of question to get the real fact about the person’s feeling on employee benefit. (Malhotra 2004)

After the data has been collected, the researcher should move to the next step which is the data interpretation and representation.

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Phd program menu, site navigation, lundquist college of business, marketing phd program.

The Lundquist College of Business Doctoral Program in Marketing develops scholars who will be productive researchers and effective teachers at leading colleges and universities throughout the world.

The program emphasizes analytical training in marketing and quantitative methods along with economics or the behavioral sciences. It equips students to conduct original research on important problems that are of interest to both academics and practitioners in the field of marketing.

The marketing faculty have received their doctoral training at leading business schools and behavioral science departments. They are active researchers who publish regularly in scholarly marketing journals. Many have or currently serve in editorial positions with prominent journals and are widely recognized for their empirical research in the areas of corporate marketing and investments. Many have had their research recognized with national research excellence awards.

Marketing PhD Program Coordinator Associate Professor Hong Yuan [email protected]

Department of Marketing

Marketing Faculty

Marketing Research

Program Structure

PhD program requirements include courses and a comprehensive examination in the major area of marketing; courses in statistics and economics or the behavioral sciences; two (2) research papers; and a dissertation. Students are also strongly encouraged to collaborate with faculty on publishable research.

Download Marketing Department PhD guidelines

Major Area Requirements

Students are required to take at least two (2) PhD seminars in each of the first two years. In preparation for the PhD seminars, they are also encouraged to take upper-level marketing courses in the MBA program to fill gaps in their applied marketing education. In addition to courses offered in the marketing department, students take courses and seminars in statistics, econometrics, psychology, sociology, and communications. Individual programs of study are tailored to students’ interests and prior coursework.

The comprehensive examination in marketing, given in two two-day sessions, is generally taken at the end of spring term in the second year of the PhD program. Students who fail the exam have an opportunity to retake it.

View Course Catalog

Marketing PhD Seminars

Formal PhD coursework in marketing takes place in the PhD seminars. The objective of the seminars is to teach students the fundamental theories, analytical techniques, and empirical methods that are employed in theoretical marketing research. The seminars typically involve lively discussions and debate and are designed to enhance the students' ability to critically evaluate others' research and to develop their own research projects. Currently, faculty expertise resides in the behavioral foundations of the consumption process and the doctoral seminars reflect this orientation.

First-Year Research Review Paper

The first-year research paper is due at the beginning of the fall term of the second year in the program. This paper focuses on a critical review and analysis of a current research topic such as emotional responses to internet ads. It gives students the opportunity to do independent, but guided research at the beginning of the doctoral program. In addition, the paper helps students identify specialized interests, develop writing and research skills, and offers them the chance to interact with faculty. The student submits a short proposal spring quarter and a faculty advisor is assigned at that time. Most of the work on this project is completed during the summer following the first year. Students present the results of their research during the second year of the program.

Second Research Paper

The second research paper is due at the beginning of the students' third year. It follows the same process as the first-year paper but requires the collection and analysis of original data. This paper advances the student's research capabilities and generally leads to the research topic for the doctoral dissertation. Students present the second research paper to the faculty and other PhD students.

The Dissertation

The dissertation is an original project that adheres to high standards of exposition, contributes to knowledge in the field of marketing, and demonstrates an ability to conduct independent research. Students are responsible for identifying their area of research and work informally with faculty in developing their topic and project. When the project is well defined, the student forms a dissertation committee that typically consists of a faculty advisor, two other faculty from the Lundquist College, and one faculty from another college of the university. The student presents a dissertation proposal to the faculty and other PhD students after the dissertation committee agrees that a suitable topic has been chosen and an effective research design has been developed. Ideally, the dissertation proposal is defended in the spring of the third year of the program.

A successful defense of the dissertation proposal results in a written agreement between the student and the committee that acknowledges the project can be successfully completed. A defense of the dissertation is presented when the student and the dissertation committee agree that the dissertation project is completed. A student making steady progress should complete all of the degree requirements within four years of entering the program.

Courses in Economics and Statistics

Students must complete at least three (3) courses in a support field, generally the behavioral sciences, and five (5) courses in statistics or econometrics. Typically, students take a statistics courses in the Lundquist College of Business and in the psychology or economics departments. Most take more than three behavioral sciences courses in the university's world-renowned psychology department.

How to Write a Research Proposal

Lindsay Kramer

Once you’re in college and really getting into  academic writing , you may not recognize all the kinds of assignments you’re asked to complete. You know what an essay is, and you know how to respond to readings—but when you hear your professor mention a research proposal or a literature review, your mind might do a double take. 

Don’t worry; we’ve got you. Boiled down to its core, a research proposal is simply a short piece of  writing that details exactly what you’ll be covering in a larger research project. You’ll likely be required to write one for your  thesis , and if you choose to continue in academia after earning your bachelor’s degree, you’ll be writing research proposals for your master’s thesis, your dissertation, and all other research you conduct. By then, you’ll be a research proposal pro. But for now, we’ll answer all your questions and help you confidently write your first one. 

Here’s a tip: Want to make sure your writing shines? Grammarly can check your spelling and save you from grammar and punctuation mistakes. It even proofreads your text, so your work is extra polished wherever you write.

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What is the goal of a research proposal?

In a research proposal, the goal is to present the author’s plan for the research they intend to conduct. In some cases, part of this goal is to secure funding for said research. In others, it’s to have the research approved by the author’s supervisor or department so they can move forward with it. In some cases, a research proposal is a required part of a graduate school application. In every one of these circumstances, research proposals follow the same structure.

In a research proposal, the author demonstrates how and why their research is relevant to their field. They demonstrate that the work is necessary to the following:

A research proposal also demonstrates that the author is capable of conducting this research and contributing to the current state of their field in a meaningful way. To do this, your research proposal needs to discuss your academic background and credentials as well as demonstrate that your proposed ideas have academic merit. 

But demonstrating your research’s validity and your personal capability to carry it out isn’t enough to get your research proposal approved. Your research proposal also has to cover these things:

If you’ve already read our post on literature reviews , you may be thinking that a research proposal sounds pretty similar. They’re more than just similar, though—a literature review is part of a research proposal. It’s the section that covers which sources you’re using, how you’re using them, and why they’re relevant. Think of a literature review as a mini-research proposal that fits into your larger, main proposal. 

How long should a research proposal be?

Generally, research proposals for bachelor’s and master’s theses are a few pages long. Research proposals for meatier projects, like Ph.D. dissertations and funding requests, are often longer and far more detailed. A research proposal’s goal is to clearly outline exactly what your research will entail and accomplish, so including the proposal’s word count or page count isn’t nearly as important as it is to ensure that all the necessary elements and content are present. 

Research proposal structure

A research proposal follows a fairly straightforward structure. In order to achieve the goals described in the previous section, nearly all research proposals include the following sections:


Your introduction achieves a few goals:

In a research proposal, an introduction can be a few paragraphs long. It should be concise, but don’t feel like you need to cram all of your information into one paragraph. 

In some cases, you need to include an abstract and/or a table of contents in your research proposal. These are included just before the introduction. 

Background significance

This is where you explain why your research is necessary and how it relates to established research in your field. Your work might complement existing research, strengthen it, or even challenge it—no matter how your work will “play with” other researchers’ work, you need to express it in detail in your research proposal.  

This is also the section where you clearly define the existing problems your research will address. By doing this, you’re explaining why your work is necessary—in other words, this is where you answer the reader’s “so what?” 

In your background significance section, you’ll also outline how you’ll conduct your research. If necessary, note which related questions and issues you won’t be covering in your research. 

Literature review

In your  literature review , you introduce all the sources you plan to use in your research. This includes landmark studies and their data, books, and scholarly articles. A literature review isn’t merely a list of sources (that’s what your bibliography is for); a literature review delves into the collection of sources you chose and explains how you’re using them in your research. 

Research design, methods, and schedule

Following your research review, you’ll discuss your research plans. In this section, make sure you cover these aspects:

Beyond a comprehensive look at your research itself, you’ll also need to include:

Suppositions and implications

Although you can’t know your research’s results until you’ve actually done the work, you should be going into the project with a clear idea of how your work will contribute to your field. This section is perhaps the most critical to your research proposal’s argument because it expresses exactly why your research is necessary. 

In this section, make sure you cover the following:

In other words, this section isn’t about stating the specific results you expect. Rather, it’s where you state how your findings will be valuable. 

This is where you wrap it all up. Your conclusion section, just like your conclusion paragraph for an essay , briefly summarizes your research proposal and reinforces your research’s stated purpose. 


Yes, you need to write a bibliography in addition to your literature review. Unlike your literature review, where you explained the relevance of the sources you chose and in some cases, challenged them, your bibliography simply lists your sources and their authors.

The way you write a citation depends on the style guide you’re using. The three most common style guides for academics are MLA , APA , and Chicago , and each has its own particular rules and requirements. Keep in mind that each formatting style has specific guidelines for citing just about any kind of source, including photos , websites , speeches , and YouTube videos .

Sometimes, a full bibliography is not needed. When this is the case, you can include a references list, which is simply a scaled-down list of all the sources you cited in your work. If you’re not sure which to write, ask your supervisor. 

Here’s a tip: Grammarly’s  Citation Generator  ensures your essays have flawless citations and no plagiarism. Try it for citing journal articles in MLA , APA , and Chicago  styles.

How to write a research proposal

Research proposals, like all other kinds of academic writing, are written in a formal, objective tone. Keep in mind that being concise is a key component of academic writing; formal does not mean flowery. 

Adhere to the structure outlined above. Your reader knows how a research proposal is supposed to read and expects it to fit this template. It’s crucial that you present your research proposal in a clear, logical way. Every question the reader has while reading your proposal should be answered by the final section. 

Editing and proofreading a research proposal

When you’re writing a research proposal, follow the same six-step writing process you follow with every other kind of writing you do. 

After you’ve got a first draft written, take some time to let it “cool off” before you start proofreading . By doing this, you’re making it easier for yourself to catch mistakes and gaps in your writing. 

Common mistakes to avoid when writing a research proposal

When you’re writing a research proposal, avoid these common pitfalls: 

Being too wordy

As we said earlier, formal does not mean flowery. In fact, you should aim to keep your writing as brief and to-the-point as possible. The more economically you can express your purpose and goal, the better.   

Failing to cite relevant sources

When you’re conducting research, you’re adding to the existing body of knowledge on the subject you’re covering. Your research proposal should reference one or more of the landmark research pieces in your field and connect your work to these works in some way. This doesn’t just communicate your work’s relevance—it also demonstrates your familiarity with the field. 

Focusing too much on minor issues

There are probably a lot of great reasons why your research is necessary. These reasons don’t all need to be in your research proposal. In fact, including too many questions and issues in your research proposal can detract from your central purpose, weakening the proposal. Save the minor issues for your research paper itself and cover only the major, key issues you aim to tackle in your proposal. 

Failing to make a strong argument for your research

This is perhaps the easiest way to undermine your proposal because it’s far more subjective than the others. A research proposal is, in essence, a piece of persuasive writing . That means that although you’re presenting your proposal in an objective, academic way, the goal is to get the reader to say “yes” to your work. 

This is true in every case, whether your reader is your supervisor, your department head, a graduate school admissions board, a private or government-backed funding provider, or the editor at a journal in which you’d like to publish your work. 

Polish your writing into a stellar proposal

When you’re asking for approval to conduct research—especially when there’s funding involved—you need to be nothing less than 100 percent confident in your proposal. If your research proposal has spelling or grammatical mistakes, an inconsistent or inappropriate tone, or even just awkward phrasing, those will undermine your credibility. 

Make sure your research proposal shines by using Grammarly to catch all of those issues. Even if you think you caught all of them while you were editing, it’s critical to double-check your work. Your research deserves the best proposal possible, and Grammarly can help you make that happen. 

research proposal for phd in marketing

PhD Assistance

How to write a phd research proposal on business management .

For a PhD management student venturing into finalizing their topic for research , the first step before beginning their research will be to convince the approval committee of their project. The document that assists this process is the research proposal. Writing a research proposal could be facile when approached systematically.

The research proposal is not mandatory in some cases; nevertheless, writing one satisfies other purposes than getting approval for the project. Hence, it is essential to understand what a research proposal is, what it contains.

The document is approximately 3000-4000 words long, depending on the university requirements, designed to give an outline of the research proposed, along with the limitations and constraints it may face, the cost it would require, the time it would take, the objectives and the expected impact the results would have on the field.

A word of advice for the ones stuck in the process of proposal writing for too long, Management research proposal writing services   understand your proposal needs and assists you in writing a winning bid.

Evaluating the ideas

The whole idea behind awarding the doctoral title for a research and the researcher is the contribution of new concepts, ideas, and knowledge via their study. Hence, it is imperative that the research is original and this is a pre-requisite for any committee whose approval stands between the idea and the commencement of the project. The research proposal, thus, is a tool to evaluate the originality of the research. It puts forth a sound enunciation of the quality of the ideas behind the research and an evaluation of the researcher’s proficiency in their selected domain. Researches in management science deal with one of the two things, development of new theories or finding a solution for an existing problem in practice. Thus, the faculty of the researcher to identify and effectively deal a solution to a problem forms the crux of the bid.

How to write a research proposal:

How to write a PhD research proposal on Business Management

Title Page:

Provide a working title of your research in concern. Though this title may not be the final one, it will express your research ideas in a transparent manner.

In this section give a concise notion regarding the domain of study by outlining the scope that you are covering in the research.

Research problem :  

Discuss problems that you want to study and dedicate a few lines for explaining the significance of doing so.

Literature Review :

The proposal should lay down your awareness of the essential literatures in your topic. The arguments that you are going to support should also be outlined in the proposal. Notwithstanding, identifying the present gaps is very important. While you are going through important literature in your subject, you must precisely demonstrate in what way they are pertinent to your area of study. You should have fine grasp that a PhD is an original contribution and there should be clear explanation that your proposed area is not a topic of study earlier.

Important research questions:

Following the literature review, you would have identified a research problem. From this, you will be in a better position to pose a research question. It is good if you pose at least 3 research questions.


This element talks about the way you are going to perform the research while also providing the reason why a particular is chosen; the merits and demerits, if any, of the methods together form the methodology. Sketch an outline of the limitations you may encounter during the research.


Here you delineate the time frame of your research. This section informs of the time scheduled for each task in the process.

References :

It is very essential to provide all the references when you complete your proposal. Moreover, formatting the document is very important; ensure that it is consistent with the recommended style of your university.

If everything mentioned above happens to go over your head and you feel suffocated about the whole prospect, do consider approaching Business Management dissertation writing help, who understands your proposal concerns and helps in framing a proper research proposal.

Keep in mind that the research proposal is not carved in stone. It is a provisional document and will undergo vast changes in the ongoing PhD course. At the same time, it is a pivotal document that helps the committee to understand your interest towards the research. So don’t consider it trivial and ensure to make it as appealing as possible.

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research proposal for phd in marketing

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Writing a research proposal

Male PhD student sat upstairs in the private study room

When applying for a research degree  you will need to produce a document that outlines your proposed research topic and programme of research. Getting your PhD proposal right is a critical part of the application process. It is important that you communicate the right messages about why your research is important and why you are the person to carry it out. Quality rather than quantity is key to a good proposal. Below is an outline of the elements a research proposal might typically contain.

Vedran Lesic talks about his experience of studying a research degree at Leeds University Business School 

Whilst there is no right or wrong way to produce a research proposal you may find our hints and tips, produced by our Deputy Director, of the Graduate School, Dr Nick Williams , useful.

1. Make the contribution clear

This cannot be stressed enough. You need to demonstrate your knowledge of current literature on your topic and how your research would contribute to it. What would your research add to current literature and what would make a unique contribution to study on the topic? To do this, you need to draw on relevant research (not everything ever written on the topic but key articles/texts) and demonstrate critical reflection on this work and how your own study would add to it. 

2. Have a good, specific title

Be sure to include important keywords that relate to your research and make sure your title goes beyond just describing the topic. It should give a clear indication of your approach and research questions.

3. Define a clear aim and your objectives

This should provide you with a clear framework for undertaking the research, so be clear and concise. You cannot cover everything on the topic within a PhD so be specific about what you are seeking to explore. Typically an overarching aim and 3 or 4 objectives works well, and then use these to justify the major approaches you will take, in terms of concepts, theory, empirics etc.

4. Have a strong research design and methodology

Of course, PhDs often evolve as a result of developing the literature review, but having a clear method at the start will help you and potential supervisors determine the viability of your research. Set out in clear terms your overall approach (i.e. does it involve primary data collection and if so, what methods will you use?). Justify your approach by engaging in literature on the pros and cons of your specific methodological choices so that you can, for example, justify why survey data might be appropriate, or in-depth interviews are the best approach, or indeed a combination of different methods. Also include a clear timeline for completing these tasks along with the other elements of your PhD (literature review, analysis, writing up etc.).  A well-developed methodology section is crucial , so include how you will get the data you require and techniques regarding analysis and a rationale for these choices.

5. Don’t produce a proposal for ‘mass consumption’

If you are applying to multiple institutions make sure you understand and tailor your proposal to the relevant research being undertaken there. Research the department you are applying to, its staff and the research they are undertaking related to your topic. Readers can easily spot if a proposal has been produced for mass consumption.

6. Keep things short and simple

As a general rule, keep things concise. Use sentences that are 8-10 words long and avoid long, rambling paragraphs. You are trying to sell the importance of the study to potential supervisors, so be specific and don’t meander off topic.

7. Avoid plagiarism

This one should be obvious. Make sure that all of your work is your own, written in your own words. You need to ensure that the literature review and the way the contribution is defined and developed, as well as all other elements, are correctly cited using appropriate references and that they are written by you. If not, your application will not succeed.

8. Let your passion for the topic shine through

By constructing a clear and well-written proposal, your interest in the topic should be clear. Demonstrate your interest in the topic and what the study aims to achieve – this should include contributions to theory, but might also have practical applications such as recommendations for policy and/or practice. 

You may also find our blog, written by the former Deputy Director of the Graduate School, Dr Nicola Brown useful too. 

Further guidance

You might find the following books useful in preparing your research proposal:

Saunders, M., Lewis, P. and Thornhill, A. (2000)  Writing your research proposal , Pearson Education.

Easterby-Smith, M., Thorpe, R. and Lowe, A. (2002)  Management Research: An Introduction.  Sage Publications.

Riley, M., Wood, R.C., Clark, M.A., Wilkie, E. and Szivas, E. (2000)  Researching and Writing Dissertations in Business and Management Thomson Learning.

research proposal for phd in marketing

Research Proposal for PhD in Management Writing Service

Degree-holding writing pros will present your project as strongly as possible.

research proposal for phd in marketing

Do You Need Help with Your Research Proposal for PhD in Management?

You need to have your PhD research proposal accepted before you will be given permission to continue with your research into management for your doctorate. To be accepted it will need to be perfectly written with no errors as well as clearly showing that your research is important to the field of management and something that you can successfully and feasibly complete. This is not an easy task and you will need to spend a considerable amount of time and energy on achieving the standard that is expected.

writing research proposal for phd in management

Many students, especially those for whom English is not a first language, will want to seek out help with ensuring that their management research proposal is going to make the grade. We offer highly flexible support through our professional services and with more than 5 years helping students at this level have the experts that you need. All of our services are some of the best that you will find online for ensuring that your proposal is worthy of being accepted.

If you’re stuck choosing a worthwhile idea to research, then read on and check out some of the best and most useful management research proposal topics around. In order to achieve success, you need to choose a topic that matches your personal characteristics and skills. Finding a subject that interests you, for instance some human resource proposal topics , is another way to make sure that you are researching something that you can follow through until the final whistle.

Analyzing Research Proposal Topics in Management

When it comes to sifting through all the potential research proposal topics in management, you need to be very selective. It’s extremely important that you choose a topic that both interesting and useful. There’s no point in studying something that does nothing to advance the field of management. Likewise, you’ll never be able to do your best work if you’re focusing on a topic you find dull and boring.

list of management research proposal topics

Choose one of the research topics below and you won’t go far wrong. Adapt one for your own purposes and you’ll be well on your way to success:

DOWNLOAD Here More Management Research Proposal Ideas!

Adapting a topic to fit your needs.


Economics research proposal topics ideas are here for more inspiration!

Make the most of this list of research topics in management and use the ideas within to craft your perfect thesis. If you’ve found a topic you’re interested in, you can easily consider each part of the question separately and come up with plenty of talking points. As you break a query down, you gain the ability to build up the strongest possible answer. Combine this concept with an evidence-based approach and you’ll have everything you need to write a full report on your findings. Once you have chosen one of these management research proposal topics, you can get to work on writing your thesis and then confidently and effectively defending it in front of your professors. Make sure you analyze your chosen topic from every possible angle and you’ll be certain to get the grades you deserve. It doesn’t hurt to get a nudge in the right direction from those in the know either.

Use Our Experts for Your Research Proposal on Management


We will always carefully select your expert from our team to ensure a full match to the proposal that you are writing, You will always work with an expert that is:

research proposal on management experts

Our Management Research Proposal Experts Work with You

We will assign the best of our tutors to work with you on your management proposal to ensure that they have a full understanding not only of how to write but also the subject area in which you will conduct your research. They will work with you to fully understand exactly what it is that you wish to do with your research so that they can help write an effective and targeted research proposal in engineering or any other field. All of the help that they provide is done from scratch so there will never be any copying involved.

They can provide you with support at any point in the process from selecting your initial topic area for research right through to your final proofreading. All services come with unlimited revisions so if you feel changes are required or additional work then our experts continue helping until your proposal is exactly as you want it to be.

The Benefits of Our PhD Management Proposal Help


To ensure that your research proposal for PhD in management is ready for submission simply contact our specialized services for a support that you can trust and easily afford!

research proposal for phd in marketing


Doctor of Philosophy (PhD) Marketing

How to apply.

If you are interested in pursuing a PhD with the School of Marketing (UNSW Business), then you will need to receive an Invitation to Apply from the school’s Postgraduate Research Coordinator . 

To receive an Invitation to Apply, you should 1) self-assess your eligibility, and 2) then submit an Expression of Interest (EOI). Details of what to include in your EOI can be found here .

About the Doctor of Philosophy (PhD) Marketing

UNSW’s Doctor of Philosophy (PhD) Marketing will prepare you to become a globally focused and socially engaged research leader . You’ll be joining a cohort of high-achieving research students in tackling modern-day challenges at the forefront of Marketing, working alongside leaders in the field (ranked 44th in the world, QS Subject Rankings , 2022). This is your opportunity to become integrated into the UNSW Business School’s community of scholars.    

Most admitted students will enter the pathway program, the Master of Pre-Doctoral Business Studies (MPDBS). If you are invited to apply for Direct Entry into a PhD, either before or after successful completion of the MPDBS, then the minimum time commitment is 35-40 hours per week for 3-4 years (full time) or 15 hours a week (part time).

You’ll first undertake rigorous coursework covering theory, empirical evidence, and research methods. As part of the program, you’ll also be involved in research projects from an early stage. This research training will equip you with the skills required to identify, analyse, and solve problems in the field.

You’ll then pursue independent research under the supervision of high-profile UNSW academics, culminating in a doctoral thesis. Your PhD thesis will showcase your research skills and enable you to make an original contribution to the field of Marketing. 

There will also be exciting opportunities throughout to interact with industry leaders, and to develop your teaching portfolio. The training is geared toward preparing you for a career in academia, although other career paths (e.g., consulting, government, industry, non-profit) are also enabled.

Linked Master of Pre-Doctoral Business Studies (MPDBS) + PhD

Although a few students may be invited to apply for Direct Entry into our PhD program, most applicants are invited to first complete our Master of Pre-Doctoral Business Studies (MPDBS).

The MPDBS is a one-year pathway for students wanting to undertake a PhD in the UNSW Business School. The MPDBS is a fully funded program, which includes a tuition waiver and stipend (of ~A$35K) for all accepted applicants. This degree constitutes one year of advanced coursework including a research project. Upon completion of the MPDBS, the vast majority of students have historically gone on to our PhD with a scholarship covering tuition and a stipend (~ A$35-45K).

The MPDBS gives students an extra year to develop their research skills and to find a match with appropriate supervisors. 

The application processes for both the PhD and the Linked MPDBS + PhD are identical as shown in How to Apply .

Program Structure

Year one: master of pre-doctoral business studies (mpdbs).

The first year of study is designed to provide a rigorous foundation to conduct independent research. You’ll learn a range of methodologies and build your communication and presentation skills.

Your first year of coursework will cover fundamental qualitative and quantitative research methods. You’ll also start developing key research skills such as identifying, framing, presenting and writing academic contributions. You’ll work as a research assistant on faculty research projects and start working on your own research as your skills develop.

The first year will help you identify your potential thesis supervisor for the PhD component of the program. Upon successful completion of the first year, you’ll be awarded a Master of Pre-Doctoral Business Studies. An overview of the first year is presented below. Please visit the  UNSW Handbook  for full course structure details.

Year Two: Specialised Coursework & Identification of Thesis Topic

During the second year, you’ll continue in the Marketing stream with a further year of advanced coursework.

You are recommended to complete the MARK8992 – Seminar in Consumer Behaviour course. You’ll choose up to four additional research courses from a range of electives in consultation with your supervisor and PGRC.

Your second year is also when you’ll identify your thesis topic with your supervisor. You’ll engage in literature review and research design and present your research proposal to the School at the end of the year.

Years Three – Four: Original Research & Your Doctoral Thesis

The final two years of the program are focused on conducting full-time research and completing your doctoral thesis. This is your opportunity to address some of the biggest challenges in Marketing and make a significant contribution to knowledge in the field. Your research will offer new critical thinking and withstand critical analysis from expert researchers in the area.

The UNSW Business School ranks 34th worldwide for Business & Management Studies.

An increasing number of PhD graduates find employment in business, government, and the non-profit sector. Nineteen of the largest ASX companies have PhD graduates on their senior executive teams.

Your Career Opportunities

Your PhD will set you on the path to a career in a premier research institution, anywhere in the world. We have students continue with their career development in top Australian universities including Monash University, UNSW, University of Queensland, Macquarie University, Queensland University of Technology, and University of Technology Sydney as well as leading overseas universities such as University of Pittsburgh, US, Can Tho University, Vietnam, Universitas Gadjah Mada, Indonesia, and Renmin University, China. Throughout your research degree, you’ll also have many opportunities to develop your teaching portfolio.

Beyond academia, there’s also significant demand in the private and public sectors for people with deep knowledge and sound research and analytical skills*.

Whether you’re looking to pursue a career in academia, or take your research skills out to industry, a PhD in Marketing from UNSW will get you there.

*Source:  2019 Advancing Australia’s Knowledge Economy Report

Degree type

Postgraduate Research

4 years full-time, 5-8 years part-time

Commencing terms

Term 1 – February

Program code

Delivery mode, domestic / international.


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    When applying for a research degree you will need to produce a document that outlines your proposed research topic and programme of research. Getting your PhD proposal right is a critical part of the application process. It is important that you communicate the right messages about why your research is important and why you are the person to carry it out.

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    To ensure that your research proposal for PhD in management is ready for submission simply contact our specialized services for a support that you can trust and easily afford! Proven uniqueness Subject-relevant experts Our writers carefully investigate the topic & do in-depth research. Selection of topic Can't choose the topic?

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    UNSW's Doctor of Philosophy (PhD) Marketing will prepare you to become a globally focused and socially engaged research leader. You'll be joining a cohort of high-achieving research students in tackling modern-day challenges at the forefront of Marketing, working alongside leaders in the field (ranked 44th in the world, QS Subject Rankings ...

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