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- How to Write a Research Proposal | Examples & Templates
How to Write a Research Proposal | Examples & Templates
Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on January 3, 2023.
A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.
The format of a research proposal varies between fields, but most proposals will contain at least these elements:
Introduction
Literature review.
- Research design
Reference list
While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.
Table of contents
Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, frequently asked questions about research proposals.
Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .
In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.
Research proposal length
The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.
One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.
Download our research proposal template
Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.
- Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
- Example research proposal #2: “Making Healthy Connections: Mentoring, Monitoring and Measurement”
- Example research proposal #3: “Medical Students as Mediators of Change in Tobacco Use”
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Like your dissertation or thesis, the proposal will usually have a title page that includes:
- The proposed title of your project
- Your supervisor’s name
- Your institution and department
The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.
Your introduction should:
- Introduce your topic
- Give necessary background and context
- Outline your problem statement and research questions
To guide your introduction , include information about:
- Who could have an interest in the topic (e.g., scientists, policymakers)
- How much is already known about the topic
- What is missing from this current knowledge
- What new insights your research will contribute
- Why you believe this research is worth doing
As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.
In this section, share exactly how your project will contribute to ongoing conversations in the field by:
- Comparing and contrasting the main theories, methods, and debates
- Examining the strengths and weaknesses of different approaches
- Explaining how will you build on, challenge, or synthesize prior scholarship
Following the literature review, restate your main objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.
To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.
For example, your results might have implications for:
- Improving best practices
- Informing policymaking decisions
- Strengthening a theory or model
- Challenging popular or scientific beliefs
- Creating a basis for future research
Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .
Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.
Here’s an example schedule to help you get started. You can also download a template at the button below.
Download our research schedule template
If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.
Make sure to check what type of costs the funding body will agree to cover. For each item, include:
- Cost : exactly how much money do you need?
- Justification : why is this cost necessary to complete the research?
- Source : how did you calculate the amount?
To determine your budget, think about:
- Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
- Materials : do you need access to any tools or technologies?
- Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?
Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .
Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.
I will compare …
A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.
Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.
A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.
A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.
A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.
All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.
Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.
Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.
The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.
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What (Exactly) Is A Research Proposal?
A simple explainer with examples + free template.
By: Derek Jansen (MBA) | Expert Reviewed By: Dr Eunice Rautenbach | June 2020
If you’re nearing the end of your degree program and your dissertation or thesis is on the horizon, or you’re planning to apply for a PhD program, chances are you’re going to need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.
Overview: Research Proposal Basics
- What a dissertation or thesis research proposal is
- What things a research proposal needs to cover
- How long a research proposal needs to be
- How to structure and write up a proposal
What is a research proposal?
A research proposal is a simply a structured, formal document that explains what you plan to research (i.e. your research topic), why it’s worth researching (i.e. your justification), and how you plan to investigate it (i.e. your practical approach).
The purpose of the research proposal (it’s job, so to speak) is to convince your research supervisor, committee or university that your research is suitable (for the requirements of the degree program) and manageable (given the time and resource constraints you will face).
The most important word here is “ convince ” – in other words, your research proposal needs to sell your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news).
What goes into a research proposal?
As we mentioned earlier, a good dissertation or thesis proposal needs to cover the “what”, the “why” and the “how” of the research. Let’s look at each of these in a little more detail:
Your proposal needs to clearly articulate your research topic. This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example:
Topic: An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context
As you can see, this topic is extremely clear. From this one line we can see exactly:
- What’s being investigated – factors that make people promote a brand of makeup
- Who it involves – female Gen-Y consumers
- In what context – the United Kingdom
So, make sure that your research proposal provides a detailed explanation of your research topic. It should go without saying, but don’t start writing your proposal until you have a crystal-clear topic in mind, or you’ll end up waffling away a few thousand words.
Need a helping hand?
As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.
But, originality alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is important . In other words, what value will it add to the world if you manage to find answers to your research questions ?
For example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.
So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch our video covering how to find a research topic .
It’s all good and well to have a great topic that’s original and important, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:
- How will you undertake your research?
- Is your research design appropriate for your topic?
- Is your plan manageable given your constraints (time, money, expertise)?
While it’s generally not expected that you’ll have a fully fleshed out research strategy at the proposal stage, you will need to provide a high-level view of your research methodology and some key design decisions. Here are some important questions you’ll need to address in your proposal:
- Will you take a qualitative or quantitative approach ?
- Will your design be cross-sectional or longitudinal ?
- How will you collect your data ( interviews , surveys , etc)?
- How will you analyse your data (e.g. statistical analysis, qualitative data analysis , etc)?
So, make sure you give some thought to the practicalities of your research and have at least a basic understanding of research methodologies before you start writing up your proposal. The video below provides a good introduction to methodology.
How long is a research proposal?
This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.
As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words , while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words . In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.
The takeaway – be sure to check with your institution before you start writing.
How is a research proposal structured?
While the exact structure and format required for a dissertation or thesis research proposal differs from university to university, there are five “ essential ingredients ” that typically make up the structure of a research proposal:
- A descriptive title or title page
- A rich introduction and background to the proposed research
- A discussion of the scope/delimitations of the research
- An initial literature review covering the key research in the area
- A discussion of the proposed research design (methodology)
For a detailed explanation of each of these, and step by step guidance covering how to write a research proposal, have a look at this video post . You might also consider using our free research proposal template here .
Final thoughts
As you write up your research proposal, remember the all-important core purpose: to convince . Your research proposal needs to sell your research idea in terms of suitability and viability. So, focus on crafting a convincing narrative and you’ll have won half the battle.
Psst… there’s more (for free)
This post is part of our research writing mini-course, which covers everything you need to get started with your dissertation, thesis or research project.
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41 Comments
I truly enjoyed this video, as it was eye-opening to what I have to do in the preparation of preparing a Research proposal.
I would be interested in getting some coaching.
I real appreciate on your elaboration on how to develop research proposal,the video explains each steps clearly.
Thank you for the video. It really assisted me and my niece. I am a PhD candidate and she is an undergraduate student. It is at times, very difficult to guide a family member but with this video, my job is done.
In view of the above, I welcome more coaching.
Wonderful guidelines, thanks
This is very helpful. Would love to continue even as I prepare for starting my masters next year.
Thanks for the work done, the text was helpful to me
Bundle of thanks to you for the research proposal guide it was really good and useful if it is possible please send me the sample of research proposal
You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/
Cheruiyot Moses Kipyegon
Thanks alot. It was an eye opener that came timely enough before my imminent proposal defense. Thanks, again
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I am an undergraduate student (First Degree) preparing to write my project,this video and explanation had shed more light to me thanks for your efforts keep it up.
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Thank you. This is a great insight. I am a student preparing for a PhD program. I am requested to write my Research Proposal as part of what I am required to submit before my unconditional admission. I am grateful having listened to this video which will go a long way in helping me to actually choose a topic of interest and not just any topic as well as to narrow down the topic and be specific about it. I indeed need more of this especially as am trying to choose a topic suitable for a DBA am about embarking on. Thank you once more. The video is indeed helpful.
Have learnt a lot just at the right time. Thank you so much.
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Hi. For my MSc medical education research, please evaluate this topic for me: Training Needs Assessment of Faculty in Medical Training Institutions in Kericho and Bomet Counties
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I do applaud your simplified method of explaining the subject matter, which indeed has broaden my understanding of the subject matter. Definitely this would enable me writing a sellable research proposal.
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Great! I liked your tutoring on how to find a research topic and how to write a research proposal. Precise and concise. Thank you very much. Will certainly share this with my students. Research made simple indeed.
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I need any research proposal
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interesting session this has equipped me with knowledge as i head for exams in an hour’s time, am sure i get A++
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How to Write a Research Proposal
Once you’re in college and really getting into academic writing , you may not recognize all the kinds of assignments you’re asked to complete. You know what an essay is, and you know how to respond to readings—but when you hear your professor mention a research proposal or a literature review, your mind might do a double take.
Don’t worry; we’ve got you. Boiled down to its core, a research proposal is simply a short piece of writing that details exactly what you’ll be covering in a larger research project. You’ll likely be required to write one for your thesis , and if you choose to continue in academia after earning your bachelor’s degree, you’ll be writing research proposals for your master’s thesis, your dissertation, and all other research you conduct. By then, you’ll be a research proposal pro. But for now, we’ll answer all your questions and help you confidently write your first one.
Here’s a tip: Want to make sure your writing shines? Grammarly can check your spelling and save you from grammar and punctuation mistakes. It even proofreads your text, so your work is extra polished wherever you write.
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What is the goal of a research proposal?
In a research proposal, the goal is to present the author’s plan for the research they intend to conduct. In some cases, part of this goal is to secure funding for said research. In others, it’s to have the research approved by the author’s supervisor or department so they can move forward with it. In some cases, a research proposal is a required part of a graduate school application. In every one of these circumstances, research proposals follow the same structure.
In a research proposal, the author demonstrates how and why their research is relevant to their field. They demonstrate that the work is necessary to the following:
- Filling a gap in the existing body of research on their subject
- Underscoring existing research on their subject, and/or
- Adding new, original knowledge to the academic community’s existing understanding of their subject
A research proposal also demonstrates that the author is capable of conducting this research and contributing to the current state of their field in a meaningful way. To do this, your research proposal needs to discuss your academic background and credentials as well as demonstrate that your proposed ideas have academic merit.
But demonstrating your research’s validity and your personal capability to carry it out isn’t enough to get your research proposal approved. Your research proposal also has to cover these things:
- The research methodology you plan to use
- The tools and procedures you will use to collect, analyze, and interpret the data you collect
- An explanation of how your research fits the budget and other constraints that come with conducting it through your institution, department, or academic program
If you’ve already read our post on literature reviews , you may be thinking that a research proposal sounds pretty similar. They’re more than just similar, though—a literature review is part of a research proposal. It’s the section that covers which sources you’re using, how you’re using them, and why they’re relevant. Think of a literature review as a mini-research proposal that fits into your larger, main proposal.
How long should a research proposal be?
Generally, research proposals for bachelor’s and master’s theses are a few pages long. Research proposals for meatier projects, like Ph.D. dissertations and funding requests, are often longer and far more detailed. A research proposal’s goal is to clearly outline exactly what your research will entail and accomplish, so including the proposal’s word count or page count isn’t nearly as important as it is to ensure that all the necessary elements and content are present.
Research proposal structure
A research proposal follows a fairly straightforward structure. In order to achieve the goals described in the previous section, nearly all research proposals include the following sections:
Introduction
Your introduction achieves a few goals:
- Introduces your topic
- States your problem statement and the questions your research aims to answer
- Provides context for your research
In a research proposal, an introduction can be a few paragraphs long. It should be concise, but don’t feel like you need to cram all of your information into one paragraph.
In some cases, you need to include an abstract and/or a table of contents in your research proposal. These are included just before the introduction.
Background significance
This is where you explain why your research is necessary and how it relates to established research in your field. Your work might complement existing research, strengthen it, or even challenge it—no matter how your work will “play with” other researchers’ work, you need to express it in detail in your research proposal.
This is also the section where you clearly define the existing problems your research will address. By doing this, you’re explaining why your work is necessary—in other words, this is where you answer the reader’s “so what?”
In your background significance section, you’ll also outline how you’ll conduct your research. If necessary, note which related questions and issues you won’t be covering in your research.
Literature review
In your literature review , you introduce all the sources you plan to use in your research. This includes landmark studies and their data, books, and scholarly articles. A literature review isn’t merely a list of sources (that’s what your bibliography is for); a literature review delves into the collection of sources you chose and explains how you’re using them in your research.
Research design, methods, and schedule
Following your research review, you’ll discuss your research plans. In this section, make sure you cover these aspects:
- The type of research you will do. Are you conducting qualitative or quantitative research? Are you collecting original data or working with data collected by other researchers?
- Whether you’re doing experimental, correlational, or descriptive research
- The data you’re working with. For example, if you’re conducting research in the social sciences, you’ll need to describe the population you’re studying. You’ll also need to cover how you’ll select your subjects and how you’ll collect data from them.
- The tools you’ll use to collect data. Will you be running experiments? Conducting surveys? Observing phenomena? Note all data collection methods here along with why they’re effective methods for your specific research.
Beyond a comprehensive look at your research itself, you’ll also need to include:
- Your research timeline
- Your research budget
- Any potential obstacles you foresee and your plan for handling them
Suppositions and implications
Although you can’t know your research’s results until you’ve actually done the work, you should be going into the project with a clear idea of how your work will contribute to your field. This section is perhaps the most critical to your research proposal’s argument because it expresses exactly why your research is necessary.
In this section, make sure you cover the following:
- Any ways your work can challenge existing theories and assumptions in your field
- How your work will create the foundation for future research
- The practical value your findings will provide to practitioners, educators, and other academics in your field
- The problems your work can potentially help to fix
- Policies that could be impacted by your findings
- How your findings can be implemented in academia or other settings and how this will improve or otherwise transform these settings
In other words, this section isn’t about stating the specific results you expect. Rather, it’s where you state how your findings will be valuable.
This is where you wrap it all up. Your conclusion section, just like your conclusion paragraph for an essay , briefly summarizes your research proposal and reinforces your research’s stated purpose.
Bibliography
Yes, you need to write a bibliography in addition to your literature review. Unlike your literature review, where you explained the relevance of the sources you chose and in some cases, challenged them, your bibliography simply lists your sources and their authors.
The way you write a citation depends on the style guide you’re using. The three most common style guides for academics are MLA , APA , and Chicago , and each has its own particular rules and requirements. Keep in mind that each formatting style has specific guidelines for citing just about any kind of source, including photos , websites , speeches , and YouTube videos .
Sometimes, a full bibliography is not needed. When this is the case, you can include a references list, which is simply a scaled-down list of all the sources you cited in your work. If you’re not sure which to write, ask your supervisor.
Here’s a tip: Grammarly’s Citation Generator ensures your essays have flawless citations and no plagiarism. Try it for citing journal articles in MLA , APA , and Chicago styles.
How to write a research proposal
Research proposals, like all other kinds of academic writing, are written in a formal, objective tone. Keep in mind that being concise is a key component of academic writing; formal does not mean flowery.
Adhere to the structure outlined above. Your reader knows how a research proposal is supposed to read and expects it to fit this template. It’s crucial that you present your research proposal in a clear, logical way. Every question the reader has while reading your proposal should be answered by the final section.
Editing and proofreading a research proposal
When you’re writing a research proposal, follow the same six-step writing process you follow with every other kind of writing you do.
After you’ve got a first draft written, take some time to let it “cool off” before you start proofreading . By doing this, you’re making it easier for yourself to catch mistakes and gaps in your writing.
Common mistakes to avoid when writing a research proposal
When you’re writing a research proposal, avoid these common pitfalls:
Being too wordy
As we said earlier, formal does not mean flowery. In fact, you should aim to keep your writing as brief and to-the-point as possible. The more economically you can express your purpose and goal, the better.
Failing to cite relevant sources
When you’re conducting research, you’re adding to the existing body of knowledge on the subject you’re covering. Your research proposal should reference one or more of the landmark research pieces in your field and connect your work to these works in some way. This doesn’t just communicate your work’s relevance—it also demonstrates your familiarity with the field.
Focusing too much on minor issues
There are probably a lot of great reasons why your research is necessary. These reasons don’t all need to be in your research proposal. In fact, including too many questions and issues in your research proposal can detract from your central purpose, weakening the proposal. Save the minor issues for your research paper itself and cover only the major, key issues you aim to tackle in your proposal.
Failing to make a strong argument for your research
This is perhaps the easiest way to undermine your proposal because it’s far more subjective than the others. A research proposal is, in essence, a piece of persuasive writing . That means that although you’re presenting your proposal in an objective, academic way, the goal is to get the reader to say “yes” to your work.
This is true in every case, whether your reader is your supervisor, your department head, a graduate school admissions board, a private or government-backed funding provider, or the editor at a journal in which you’d like to publish your work.
Polish your writing into a stellar proposal
When you’re asking for approval to conduct research—especially when there’s funding involved—you need to be nothing less than 100 percent confident in your proposal. If your research proposal has spelling or grammatical mistakes, an inconsistent or inappropriate tone, or even just awkward phrasing, those will undermine your credibility.
Make sure your research proposal shines by using Grammarly to catch all of those issues. Even if you think you caught all of them while you were editing, it’s critical to double-check your work. Your research deserves the best proposal possible, and Grammarly can help you make that happen.
Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.
11.2 Steps in Developing a Research Proposal
Learning objectives.
- Identify the steps in developing a research proposal.
- Choose a topic and formulate a research question and working thesis.
- Develop a research proposal.
Writing a good research paper takes time, thought, and effort. Although this assignment is challenging, it is manageable. Focusing on one step at a time will help you develop a thoughtful, informative, well-supported research paper.
Your first step is to choose a topic and then to develop research questions, a working thesis, and a written research proposal. Set aside adequate time for this part of the process. Fully exploring ideas will help you build a solid foundation for your paper.
Choosing a Topic
When you choose a topic for a research paper, you are making a major commitment. Your choice will help determine whether you enjoy the lengthy process of research and writing—and whether your final paper fulfills the assignment requirements. If you choose your topic hastily, you may later find it difficult to work with your topic. By taking your time and choosing carefully, you can ensure that this assignment is not only challenging but also rewarding.
Writers understand the importance of choosing a topic that fulfills the assignment requirements and fits the assignment’s purpose and audience. (For more information about purpose and audience, see Chapter 6 “Writing Paragraphs: Separating Ideas and Shaping Content” .) Choosing a topic that interests you is also crucial. You instructor may provide a list of suggested topics or ask that you develop a topic on your own. In either case, try to identify topics that genuinely interest you.
After identifying potential topic ideas, you will need to evaluate your ideas and choose one topic to pursue. Will you be able to find enough information about the topic? Can you develop a paper about this topic that presents and supports your original ideas? Is the topic too broad or too narrow for the scope of the assignment? If so, can you modify it so it is more manageable? You will ask these questions during this preliminary phase of the research process.
Identifying Potential Topics
Sometimes, your instructor may provide a list of suggested topics. If so, you may benefit from identifying several possibilities before committing to one idea. It is important to know how to narrow down your ideas into a concise, manageable thesis. You may also use the list as a starting point to help you identify additional, related topics. Discussing your ideas with your instructor will help ensure that you choose a manageable topic that fits the requirements of the assignment.
In this chapter, you will follow a writer named Jorge, who is studying health care administration, as he prepares a research paper. You will also plan, research, and draft your own research paper.
Jorge was assigned to write a research paper on health and the media for an introductory course in health care. Although a general topic was selected for the students, Jorge had to decide which specific issues interested him. He brainstormed a list of possibilities.
If you are writing a research paper for a specialized course, look back through your notes and course activities. Identify reading assignments and class discussions that especially engaged you. Doing so can help you identify topics to pursue.
- Health Maintenance Organizations (HMOs) in the news
- Sexual education programs
- Hollywood and eating disorders
- Americans’ access to public health information
- Media portrayal of health care reform bill
- Depictions of drugs on television
- The effect of the Internet on mental health
- Popularized diets (such as low-carbohydrate diets)
- Fear of pandemics (bird flu, HINI, SARS)
- Electronic entertainment and obesity
- Advertisements for prescription drugs
- Public education and disease prevention
Set a timer for five minutes. Use brainstorming or idea mapping to create a list of topics you would be interested in researching for a paper about the influence of the Internet on social networking. Do you closely follow the media coverage of a particular website, such as Twitter? Would you like to learn more about a certain industry, such as online dating? Which social networking sites do you and your friends use? List as many ideas related to this topic as you can.
Narrowing Your Topic
Once you have a list of potential topics, you will need to choose one as the focus of your essay. You will also need to narrow your topic. Most writers find that the topics they listed during brainstorming or idea mapping are broad—too broad for the scope of the assignment. Working with an overly broad topic, such as sexual education programs or popularized diets, can be frustrating and overwhelming. Each topic has so many facets that it would be impossible to cover them all in a college research paper. However, more specific choices, such as the pros and cons of sexual education in kids’ television programs or the physical effects of the South Beach diet, are specific enough to write about without being too narrow to sustain an entire research paper.
A good research paper provides focused, in-depth information and analysis. If your topic is too broad, you will find it difficult to do more than skim the surface when you research it and write about it. Narrowing your focus is essential to making your topic manageable. To narrow your focus, explore your topic in writing, conduct preliminary research, and discuss both the topic and the research with others.
Exploring Your Topic in Writing
“How am I supposed to narrow my topic when I haven’t even begun researching yet?” In fact, you may already know more than you realize. Review your list and identify your top two or three topics. Set aside some time to explore each one through freewriting. (For more information about freewriting, see Chapter 8 “The Writing Process: How Do I Begin?” .) Simply taking the time to focus on your topic may yield fresh angles.
Jorge knew that he was especially interested in the topic of diet fads, but he also knew that it was much too broad for his assignment. He used freewriting to explore his thoughts so he could narrow his topic. Read Jorge’s ideas.
Conducting Preliminary Research
Another way writers may focus a topic is to conduct preliminary research . Like freewriting, exploratory reading can help you identify interesting angles. Surfing the web and browsing through newspaper and magazine articles are good ways to start. Find out what people are saying about your topic on blogs and online discussion groups. Discussing your topic with others can also inspire you. Talk about your ideas with your classmates, your friends, or your instructor.
Jorge’s freewriting exercise helped him realize that the assigned topic of health and the media intersected with a few of his interests—diet, nutrition, and obesity. Preliminary online research and discussions with his classmates strengthened his impression that many people are confused or misled by media coverage of these subjects.
Jorge decided to focus his paper on a topic that had garnered a great deal of media attention—low-carbohydrate diets. He wanted to find out whether low-carbohydrate diets were as effective as their proponents claimed.
Writing at Work
At work, you may need to research a topic quickly to find general information. This information can be useful in understanding trends in a given industry or generating competition. For example, a company may research a competitor’s prices and use the information when pricing their own product. You may find it useful to skim a variety of reliable sources and take notes on your findings.
The reliability of online sources varies greatly. In this exploratory phase of your research, you do not need to evaluate sources as closely as you will later. However, use common sense as you refine your paper topic. If you read a fascinating blog comment that gives you a new idea for your paper, be sure to check out other, more reliable sources as well to make sure the idea is worth pursuing.
Review the list of topics you created in Note 11.18 “Exercise 1” and identify two or three topics you would like to explore further. For each of these topics, spend five to ten minutes writing about the topic without stopping. Then review your writing to identify possible areas of focus.
Set aside time to conduct preliminary research about your potential topics. Then choose a topic to pursue for your research paper.
Collaboration
Please share your topic list with a classmate. Select one or two topics on his or her list that you would like to learn more about and return it to him or her. Discuss why you found the topics interesting, and learn which of your topics your classmate selected and why.
A Plan for Research
Your freewriting and preliminary research have helped you choose a focused, manageable topic for your research paper. To work with your topic successfully, you will need to determine what exactly you want to learn about it—and later, what you want to say about it. Before you begin conducting in-depth research, you will further define your focus by developing a research question , a working thesis, and a research proposal.
Formulating a Research Question
In forming a research question, you are setting a goal for your research. Your main research question should be substantial enough to form the guiding principle of your paper—but focused enough to guide your research. A strong research question requires you not only to find information but also to put together different pieces of information, interpret and analyze them, and figure out what you think. As you consider potential research questions, ask yourself whether they would be too hard or too easy to answer.
To determine your research question, review the freewriting you completed earlier. Skim through books, articles, and websites and list the questions you have. (You may wish to use the 5WH strategy to help you formulate questions. See Chapter 8 “The Writing Process: How Do I Begin?” for more information about 5WH questions.) Include simple, factual questions and more complex questions that would require analysis and interpretation. Determine your main question—the primary focus of your paper—and several subquestions that you will need to research to answer your main question.
Here are the research questions Jorge will use to focus his research. Notice that his main research question has no obvious, straightforward answer. Jorge will need to research his subquestions, which address narrower topics, to answer his main question.
Using the topic you selected in Note 11.24 “Exercise 2” , write your main research question and at least four to five subquestions. Check that your main research question is appropriately complex for your assignment.
Constructing a Working ThesIs
A working thesis concisely states a writer’s initial answer to the main research question. It does not merely state a fact or present a subjective opinion. Instead, it expresses a debatable idea or claim that you hope to prove through additional research. Your working thesis is called a working thesis for a reason—it is subject to change. As you learn more about your topic, you may change your thinking in light of your research findings. Let your working thesis serve as a guide to your research, but do not be afraid to modify it based on what you learn.
Jorge began his research with a strong point of view based on his preliminary writing and research. Read his working thesis statement, which presents the point he will argue. Notice how it states Jorge’s tentative answer to his research question.
One way to determine your working thesis is to consider how you would complete sentences such as I believe or My opinion is . However, keep in mind that academic writing generally does not use first-person pronouns. These statements are useful starting points, but formal research papers use an objective voice.
Write a working thesis statement that presents your preliminary answer to the research question you wrote in Note 11.27 “Exercise 3” . Check that your working thesis statement presents an idea or claim that could be supported or refuted by evidence from research.
Creating a Research Proposal
A research proposal is a brief document—no more than one typed page—that summarizes the preliminary work you have completed. Your purpose in writing it is to formalize your plan for research and present it to your instructor for feedback. In your research proposal, you will present your main research question, related subquestions, and working thesis. You will also briefly discuss the value of researching this topic and indicate how you plan to gather information.
When Jorge began drafting his research proposal, he realized that he had already created most of the pieces he needed. However, he knew he also had to explain how his research would be relevant to other future health care professionals. In addition, he wanted to form a general plan for doing the research and identifying potentially useful sources. Read Jorge’s research proposal.
Before you begin a new project at work, you may have to develop a project summary document that states the purpose of the project, explains why it would be a wise use of company resources, and briefly outlines the steps involved in completing the project. This type of document is similar to a research proposal. Both documents define and limit a project, explain its value, discuss how to proceed, and identify what resources you will use.
Writing Your Own Research Proposal
Now you may write your own research proposal, if you have not done so already. Follow the guidelines provided in this lesson.
Key Takeaways
- Developing a research proposal involves the following preliminary steps: identifying potential ideas, choosing ideas to explore further, choosing and narrowing a topic, formulating a research question, and developing a working thesis.
- A good topic for a research paper interests the writer and fulfills the requirements of the assignment.
- Defining and narrowing a topic helps writers conduct focused, in-depth research.
- Writers conduct preliminary research to identify possible topics and research questions and to develop a working thesis.
- A good research question interests readers, is neither too broad nor too narrow, and has no obvious answer.
- A good working thesis expresses a debatable idea or claim that can be supported with evidence from research.
- Writers create a research proposal to present their topic, main research question, subquestions, and working thesis to an instructor for approval or feedback.
Writing for Success by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
Organizing Your Social Sciences Research Assignments
- Annotated Bibliography
- Analyzing a Scholarly Journal Article
- Group Presentations
- Dealing with Nervousness
- Using Visual Aids
- Grading Someone Else's Paper
- Types of Structured Group Activities
- Group Project Survival Skills
- Leading a Class Discussion
- Multiple Book Review Essay
- Reviewing Collected Works
- Writing a Case Analysis Paper
- Writing a Case Study
- About Informed Consent
- Writing Field Notes
- Writing a Policy Memo
- Writing a Reflective Paper
- Writing a Research Proposal
- Acknowledgments
The goal of a research proposal is twofold: to present and justify the need to study a research problem and to present the practical ways in which the proposed study should be conducted. The design elements and procedures for conducting research are governed by standards of the predominant discipline in which the problem resides, therefore, the guidelines for research proposals are more exacting and less formal than a general project proposal. Research proposals contain extensive literature reviews. They must provide persuasive evidence that a need exists for the proposed study. In addition to providing a rationale, a proposal describes detailed methodology for conducting the research consistent with requirements of the professional or academic field and a statement on anticipated outcomes and benefits derived from the study's completion.
Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005.
How to Approach Writing a Research Proposal
Your professor may assign the task of writing a research proposal for the following reasons:
- Develop your skills in thinking about and designing a comprehensive research study;
- Learn how to conduct a comprehensive review of the literature to determine that the research problem has not been adequately addressed or has been answered ineffectively and, in so doing, become better at locating pertinent scholarship related to your topic;
- Improve your general research and writing skills;
- Practice identifying the logical steps that must be taken to accomplish one's research goals;
- Critically review, examine, and consider the use of different methods for gathering and analyzing data related to the research problem; and,
- Nurture a sense of inquisitiveness within yourself and to help see yourself as an active participant in the process of conducting scholarly research.
A proposal should contain all the key elements involved in designing a completed research study, with sufficient information that allows readers to assess the validity and usefulness of your proposed study. The only elements missing from a research proposal are the findings of the study and your analysis of those findings. Finally, an effective proposal is judged on the quality of your writing and, therefore, it is important that your proposal is coherent, clear, and compelling.
Regardless of the research problem you are investigating and the methodology you choose, all research proposals must address the following questions:
- What do you plan to accomplish? Be clear and succinct in defining the research problem and what it is you are proposing to investigate.
- Why do you want to do the research? In addition to detailing your research design, you also must conduct a thorough review of the literature and provide convincing evidence that it is a topic worthy of in-depth study. A successful research proposal must answer the "So What?" question.
- How are you going to conduct the research? Be sure that what you propose is doable. If you're having difficulty formulating a research problem to propose investigating, go here for strategies in developing a problem to study.
Common Mistakes to Avoid
- Failure to be concise . A research proposal must be focused and not be "all over the map" or diverge into unrelated tangents without a clear sense of purpose.
- Failure to cite landmark works in your literature review . Proposals should be grounded in foundational research that lays a foundation for understanding the development and scope of the the topic and its relevance.
- Failure to delimit the contextual scope of your research [e.g., time, place, people, etc.]. As with any research paper, your proposed study must inform the reader how and in what ways the study will frame the problem.
- Failure to develop a coherent and persuasive argument for the proposed research . This is critical. In many workplace settings, the research proposal is a formal document intended to argue for why a study should be funded.
- Sloppy or imprecise writing, or poor grammar . Although a research proposal does not represent a completed research study, there is still an expectation that it is well-written and follows the style and rules of good academic writing.
- Too much detail on minor issues, but not enough detail on major issues . Your proposal should focus on only a few key research questions in order to support the argument that the research needs to be conducted. Minor issues, even if valid, can be mentioned but they should not dominate the overall narrative.
Procter, Margaret. The Academic Proposal. The Lab Report. University College Writing Centre. University of Toronto; Sanford, Keith. Information for Students: Writing a Research Proposal. Baylor University; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences, Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.
Structure and Writing Style
Beginning the Proposal Process
As with writing most college-level academic papers, research proposals are generally organized the same way throughout most social science disciplines. The text of proposals generally vary in length between ten and thirty-five pages, followed by the list of references. However, before you begin, read the assignment carefully and, if anything seems unclear, ask your professor whether there are any specific requirements for organizing and writing the proposal.
A good place to begin is to ask yourself a series of questions:
- What do I want to study?
- Why is the topic important?
- How is it significant within the subject areas covered in my class?
- What problems will it help solve?
- How does it build upon [and hopefully go beyond] research already conducted on the topic?
- What exactly should I plan to do, and can I get it done in the time available?
In general, a compelling research proposal should document your knowledge of the topic and demonstrate your enthusiasm for conducting the study. Approach it with the intention of leaving your readers feeling like, "Wow, that's an exciting idea and I can’t wait to see how it turns out!"
Most proposals should include the following sections:
I. Introduction
In the real world of higher education, a research proposal is most often written by scholars seeking grant funding for a research project or it's the first step in getting approval to write a doctoral dissertation. Even if this is just a course assignment, treat your introduction as the initial pitch of an idea based on a thorough examination of the significance of a research problem. After reading the introduction, your readers should not only have an understanding of what you want to do, but they should also be able to gain a sense of your passion for the topic and to be excited about the study's possible outcomes. Note that most proposals do not include an abstract [summary] before the introduction.
Think about your introduction as a narrative written in two to four paragraphs that succinctly answers the following four questions :
- What is the central research problem?
- What is the topic of study related to that research problem?
- What methods should be used to analyze the research problem?
- Answer the "So What?" question by explaining why this is important research, what is its significance, and why should someone reading the proposal care about the outcomes of the proposed study?
II. Background and Significance
This is where you explain the scope and context of your proposal and describe in detail why it's important. It can be melded into your introduction or you can create a separate section to help with the organization and narrative flow of your proposal. Approach writing this section with the thought that you can’t assume your readers will know as much about the research problem as you do. Note that this section is not an essay going over everything you have learned about the topic; instead, you must choose what is most relevant in explaining the aims of your research.
To that end, while there are no prescribed rules for establishing the significance of your proposed study, you should attempt to address some or all of the following:
- State the research problem and give a more detailed explanation about the purpose of the study than what you stated in the introduction. This is particularly important if the problem is complex or multifaceted .
- Present the rationale of your proposed study and clearly indicate why it is worth doing; be sure to answer the "So What? question [i.e., why should anyone care?].
- Describe the major issues or problems examined by your research. This can be in the form of questions to be addressed. Be sure to note how your proposed study builds on previous assumptions about the research problem.
- Explain the methods you plan to use for conducting your research. Clearly identify the key sources you intend to use and explain how they will contribute to your analysis of the topic.
- Describe the boundaries of your proposed research in order to provide a clear focus. Where appropriate, state not only what you plan to study, but what aspects of the research problem will be excluded from the study.
- If necessary, provide definitions of key concepts, theories, or terms.
III. Literature Review
Connected to the background and significance of your study is a section of your proposal devoted to a more deliberate review and synthesis of prior studies related to the research problem under investigation . The purpose here is to place your project within the larger whole of what is currently being explored, while at the same time, demonstrating to your readers that your work is original and innovative. Think about what questions other researchers have asked, what methodological approaches they have used, and what is your understanding of their findings and, when stated, their recommendations. Also pay attention to any suggestions for further research.
Since a literature review is information dense, it is crucial that this section is intelligently structured to enable a reader to grasp the key arguments underpinning your proposed study in relation to the arguments put forth by other researchers. A good strategy is to break the literature into "conceptual categories" [themes] rather than systematically or chronologically describing groups of materials one at a time. Note that conceptual categories generally reveal themselves after you have read most of the pertinent literature on your topic so adding new categories is an on-going process of discovery as you review more studies. How do you know you've covered the key conceptual categories underlying the research literature? Generally, you can have confidence that all of the significant conceptual categories have been identified if you start to see repetition in the conclusions or recommendations that are being made.
NOTE: Do not shy away from challenging the conclusions made in prior research as a basis for supporting the need for your proposal. Assess what you believe is missing and state how previous research has failed to adequately examine the issue that your study addresses. Highlighting the problematic conclusions strengthens your proposal. For more information on writing literature reviews, GO HERE .
To help frame your proposal's review of prior research, consider the "five C’s" of writing a literature review:
- Cite , so as to keep the primary focus on the literature pertinent to your research problem.
- Compare the various arguments, theories, methodologies, and findings expressed in the literature: what do the authors agree on? Who applies similar approaches to analyzing the research problem?
- Contrast the various arguments, themes, methodologies, approaches, and controversies expressed in the literature: describe what are the major areas of disagreement, controversy, or debate among scholars?
- Critique the literature: Which arguments are more persuasive, and why? Which approaches, findings, and methodologies seem most reliable, valid, or appropriate, and why? Pay attention to the verbs you use to describe what an author says/does [e.g., asserts, demonstrates, argues, etc.].
- Connect the literature to your own area of research and investigation: how does your own work draw upon, depart from, synthesize, or add a new perspective to what has been said in the literature?
IV. Research Design and Methods
This section must be well-written and logically organized because you are not actually doing the research, yet, your reader must have confidence that you have a plan worth pursuing . The reader will never have a study outcome from which to evaluate whether your methodological choices were the correct ones. Thus, the objective here is to convince the reader that your overall research design and proposed methods of analysis will correctly address the problem and that the methods will provide the means to effectively interpret the potential results. Your design and methods should be unmistakably tied to the specific aims of your study.
Describe the overall research design by building upon and drawing examples from your review of the literature. Consider not only methods that other researchers have used, but methods of data gathering that have not been used but perhaps could be. Be specific about the methodological approaches you plan to undertake to obtain information, the techniques you would use to analyze the data, and the tests of external validity to which you commit yourself [i.e., the trustworthiness by which you can generalize from your study to other people, places, events, and/or periods of time].
When describing the methods you will use, be sure to cover the following:
- Specify the research process you will undertake and the way you will interpret the results obtained in relation to the research problem. Don't just describe what you intend to achieve from applying the methods you choose, but state how you will spend your time while applying these methods [e.g., coding text from interviews to find statements about the need to change school curriculum; running a regression to determine if there is a relationship between campaign advertising on social media sites and election outcomes in Europe ].
- Keep in mind that the methodology is not just a list of tasks; it is a deliberate argument as to why techniques for gathering information add up to the best way to investigate the research problem. This is an important point because the mere listing of tasks to be performed does not demonstrate that, collectively, they effectively address the research problem. Be sure you clearly explain this.
- Anticipate and acknowledge any potential barriers and pitfalls in carrying out your research design and explain how you plan to address them. No method applied to research in the social and behavioral sciences is perfect, so you need to describe where you believe challenges may exist in obtaining data or accessing information. It's always better to acknowledge this than to have it brought up by your professor!
V. Preliminary Suppositions and Implications
Just because you don't have to actually conduct the study and analyze the results, doesn't mean you can skip talking about the analytical process and potential implications . The purpose of this section is to argue how and in what ways you believe your research will refine, revise, or extend existing knowledge in the subject area under investigation. Depending on the aims and objectives of your study, describe how the anticipated results will impact future scholarly research, theory, practice, forms of interventions, or policy making. Note that such discussions may have either substantive [a potential new policy], theoretical [a potential new understanding], or methodological [a potential new way of analyzing] significance. When thinking about the potential implications of your study, ask the following questions:
- What might the results mean in regards to challenging the theoretical framework and underlying assumptions that support the study?
- What suggestions for subsequent research could arise from the potential outcomes of the study?
- What will the results mean to practitioners in the natural settings of their workplace, organization, or community?
- Will the results influence programs, methods, and/or forms of intervention?
- How might the results contribute to the solution of social, economic, or other types of problems?
- Will the results influence policy decisions?
- In what way do individuals or groups benefit should your study be pursued?
- What will be improved or changed as a result of the proposed research?
- How will the results of the study be implemented and what innovations or transformative insights could emerge from the process of implementation?
NOTE: This section should not delve into idle speculation, opinion, or be formulated on the basis of unclear evidence . The purpose is to reflect upon gaps or understudied areas of the current literature and describe how your proposed research contributes to a new understanding of the research problem should the study be implemented as designed.
ANOTHER NOTE : This section is also where you describe any potential limitations to your proposed study. While it is impossible to highlight all potential limitations because the study has yet to be conducted, you still must tell the reader where and in what form impediments may arise and how you plan to address them.
VI. Conclusion
The conclusion reiterates the importance or significance of your proposal and provides a brief summary of the entire study . This section should be only one or two paragraphs long, emphasizing why the research problem is worth investigating, why your research study is unique, and how it should advance existing knowledge.
Someone reading this section should come away with an understanding of:
- Why the study should be done;
- The specific purpose of the study and the research questions it attempts to answer;
- The decision for why the research design and methods used where chosen over other options;
- The potential implications emerging from your proposed study of the research problem; and
- A sense of how your study fits within the broader scholarship about the research problem.
VII. Citations
As with any scholarly research paper, you must cite the sources you used . In a standard research proposal, this section can take two forms, so consult with your professor about which one is preferred.
- References -- a list of only the sources you actually used in creating your proposal.
- Bibliography -- a list of everything you used in creating your proposal, along with additional citations to any key sources relevant to understanding the research problem.
In either case, this section should testify to the fact that you did enough preparatory work to ensure the project will complement and not just duplicate the efforts of other researchers. It demonstrates to the reader that you have a thorough understanding of prior research on the topic.
Most proposal formats have you start a new page and use the heading "References" or "Bibliography" centered at the top of the page. Cited works should always use a standard format that follows the writing style advised by the discipline of your course [e.g., education=APA; history=Chicago] or that is preferred by your professor. This section normally does not count towards the total page length of your research proposal.
Develop a Research Proposal: Writing the Proposal. Office of Library Information Services. Baltimore County Public Schools; Heath, M. Teresa Pereira and Caroline Tynan. “Crafting a Research Proposal.” The Marketing Review 10 (Summer 2010): 147-168; Jones, Mark. “Writing a Research Proposal.” In MasterClass in Geography Education: Transforming Teaching and Learning . Graham Butt, editor. (New York: Bloomsbury Academic, 2015), pp. 113-127; Juni, Muhamad Hanafiah. “Writing a Research Proposal.” International Journal of Public Health and Clinical Sciences 1 (September/October 2014): 229-240; Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005; Procter, Margaret. The Academic Proposal. The Lab Report. University College Writing Centre. University of Toronto; Punch, Keith and Wayne McGowan. "Developing and Writing a Research Proposal." In From Postgraduate to Social Scientist: A Guide to Key Skills . Nigel Gilbert, ed. (Thousand Oaks, CA: Sage, 2006), 59-81; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences , Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.
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Blog Business
How to Write a Business Proposal (Examples & Templates)
By Aditya Sheth , Nov 21, 2022
The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals.
A well-written business proposal can often mean the difference between winning or losing a prospective client.
In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates.
Here’s what this guide will cover (click to jump ahead):
What is a business proposal, what should you include in a business proposal, business proposal format, what are the types of business proposals.
- How do you write a business proposal? Business proposal templates
More business proposal examples + writing and design tips
- FAQs about business proposals
Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:
An effective business proposal is a document used by a B2B or business-facing company (this may not always be the case) where a seller aims to persuade a prospective buyer into buying their goods or services.
A business proposal outlines what your business does and what you can do for your client. It can be general like this business proposal example:
Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:
Or this business proposal sample, which presents a plan for a social media strategy and campaign:
To design a business proposal that holds the client’s attention, identify their pain points . Then provide your buyer with the right solution to alleviate those frustrations.
Return to Table of Contents
A business proposal usually aims to answer the following questions:
- Who you are and what your company does
- The problem your buyer is facing
- The solution your company offers to alleviate the problem
- How your company will implement this solution effectively
- An estimate of resources (time, money, etc) required to implement the solution
You can see how this sample business proposal template covers the above points.
Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).
You can remove or add more sections depending on the goal of your business proposal. Essential, your business proposal can follow this format:
Table of contents
Executive summary, the problem statement, the proposed solution, qualifications, the timeline, pricing, billing and legal, terms and conditions, the acceptance.
We go into detail on how you can write a business proposal (plus different business proposal templates you can apply the tips to) in the next section . But you can also click on the format items above to learn how you can best write them!
If you aim to create a holistic business proposal, feel free to just edit from the two templates right above. You can also add your brand colors and logo to your design, using My Brand Kit :
Here’s another example of a business proposal template that you can edit:
Generally, there are three types of business proposals:
1. Formally solicited
A formally solicited business proposal is made when you respond to an official request to write a business proposal.
In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process.
2. Informally solicited
Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.
An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.
3. Unsolicited
Think of this as a marketing brochure or a cold email . Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.
But with additional market research , personalization and identifying customer pain points , you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:
How do you write a business proposal? Business proposal templates
Before you start creating your business proposal template, you need to know what it comprises. At a high level your effective business proposal should include the following:
Below, you can see business proposal examples that demonstrate how to include these 10 sections.
Business proposal title
A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s.
What makes a good title page? Here are the essential elements to include:
- Your name along with your company’s name
- The name of the prospect (or their business)
- The date you’re submitting the proposal
The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”
Return to business proposal content sections
The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.
The people you will be pitching to are usually C-level executives. These are busy people who don’t have time to read your entire proposal in one go.
That’s why most of the business proposal examples in this list include a table of contents.
Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:
You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document.
It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .
The executive summary is a staple in all kinds of annual reports , project plans and even marketing plans . It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.
The goals of your executive summary are:
- Introduce your company to your buyer
- Provide an overview of your company goals
- Showcase your company’s milestones, overall vision and future plans
- Include any other relevant details
This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:
Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.
Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.
The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.
A well-defined problem statement does two things:
- It shows the prospect you have done your homework instead of sending a generic pitch
- It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place.
This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to…
The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.
Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.
For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics :
At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?
It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.
This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!
Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.
To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.
Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a flow chart . Or add a roadmap with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.
If you look at this abstract business proposal template below, even something as simple as a table can do the trick.
The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.
On this page, you can outline your fees, payment schedule, invoice payment terms , as well as legal aspects involved in this deal.
The key to good pricing is to provide your buyer with options. A pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself.
Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:
The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them in the signature section of the proposal to keep things simple.
Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return. Add the overall project timeline from start to end, as well as payment methods and payment schedule. This way, both of you will be clear on what is being agreed on.
This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.
I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.
The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.
Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.
Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions.
Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!
Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal:
1. Know your audience
If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.
If you are a business that helps clients with everything from running giveaways or helping grow their blog , identify which customers to pitch. This is a sure-shot way to close the deal.
Mapping user personas for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.
2. Put your brand front and center
If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity:
From the color palettes to the company logos , everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.
Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.
You can also consider this sample business proposal template:
Design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.
3. Try less text, more visuals
Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.
The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.
Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.
Check out this formal business proposal format for some inspiration:
4. Switch up your business proposal designs
It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.
The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.
This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website :
Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.
FAQ about business proposals
What is the purpose of a business proposal.
Essentially, a business proposal aims to streamline the B2B sales process (which is often complex) between you as a seller and a buyer.
It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.
What are the best practices for business proposal design?
- Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
- Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines, by using more visuals, switching up your proposal design or showing off your personality in your writing.
- Download your business proposal as a PDF. This allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?
How long should your business proposal be?
The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:
Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.
Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.
For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:
There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.
At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points.
Now that you know how to write compelling business proposals, what are you waiting for?
Take action and start creating your own business proposals to close more deals and grow your business today!
More business communications templates + writing tips you might be interested in…
31 Consulting Proposal Templates to Close Deals
How to Write a Project Proposal [10+ Templates]
20+ Professional Business Letterhead Templates + Branding Tips
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Research Proposal: Definition, Purpose, & Writing Steps
Few students fully get the meaning and the importance of a research proposal. If you have a good research proposal, it means that you are going to carry out adequate research. A low-quality research proposal may be the reason your research will never start.
Our specialists will write a custom essay on any topic for $13.00 $10.40/page
The main purpose of a research proposal is to convince the reader of your project’s value . You will have to prove that you have a plan for your work and that your project will be successful. Your reader has to be sure that it is not another useless piece of writing, but a profound research work that will be extremely important for science.
Want to learn more about the reasons why it is important to have a research plan? Continue reading this article by Custom-writing.org experts!
- 🔤 Definition
- ❗ Purpose & Importance
- 👣 Writing Steps
🔗 References
🔤 research proposal: definition.
A research proposal is a document that proposes a particular research project, usually in academia or sciences, intending to get funding from an institution. A typical research proposal addresses a range of points:
- A research question(s) that the proposed research seeks to answer
- The data & methods that will be used to answer the questions
- The time and financial costs for the research
- The prior research in the field
- Potential benefits for the sponsoring institution
Research proposals are usually required when one plans to write a thesis, dissertation, or research paper. The format is similar to that of a research paper, with an introduction, a literature review, a methods section, and a conclusion.
❗ Research Proposal: Purpose & Importance
The primary goal of any research proposal is to convince a sponsoring institution that a particular research project is worthwhile. The document usually aims to cover the aspects below.
👣 Making a Research Plan in 10 Steps
- Writing a Research Proposal (USC Library Guides)
- Writing a research proposal – Research & Learning Online
- How to write a research proposal? – NCBI
- How to Write a Research Proposal – University of Birmingham
- How To Write an Academic Research Proposal
- How to write a research proposal (Yale College)
- How to write a research proposal for a strong PhD application (University of Sydney)
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Thanks a lot dear!! Many information gained
Glad you liked it! Thank you for your feedback!
Thanks it’s so much easier and helpful who are work first time in research proposal like me It’s interesting but I can’t decided what topic I researching for my collage project or which topic is better 🙂 so I need a guide line or instructions for choosing a good topic
thank you for our explanation about research proposal but i want to know the aims or purpose of research proposal
This is informative and inspiring paper for me👏👏
Thanks for the feedback! Much appreciated.
very good concept on research proposal. thank you
Thank you for your feedback!
useful data
A very important concept. Thanks
hi…may you please offer free definitions and relevance of a research proposal.
You are welcome to use our blog articles to find out whatever information you need.
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We do Business to earn profits. Business is dynamic field. We have competitors. We need to keep up. We need to grow. We need customers. We come across problems and issues. We need to look into opportunities. This all requires decision making at the right time and that depends on right information and data. • A significance sections elaborates on the importance and implication of a study for researcher, practitioners, and policy maker. In designing the section one might include -3 or 4 ways in which the study adds to scholarly research and literature in the field -3 or 4 ways in which the study helps improve practice -3 or 4 reasons why the study will improve policy 11/5/2013 ADM14BE364
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What Is a Research Proposal?
Reference books.
- Writing the Research Paper
- Presenting the Research Paper
When applying for a research grant or scholarship, or, just before you start a major research project, you may be asked to write a preliminary document that includes basic information about your future research. This is the information that is usually needed in your proposal:
- The topic and goal of the research project.
- The kind of result expected from the research.
- The theory or framework in which the research will be done and presented.
- What kind of methods will be used (statistical, empirical, etc.).
- Short reference on the preliminary scholarship and why your research project is needed; how will it continue/justify/disprove the previous scholarship.
- How much will the research project cost; how will it be budgeted (what for the money will be spent).
- Why is it you who can do this research and not somebody else.
Most agencies that offer scholarships or grants provide information about the required format of the proposal. It may include filling out templates, types of information they need, suggested/maximum length of the proposal, etc.
Research proposal formats vary depending on the size of the planned research, the number of participants, the discipline, the characteristics of the research, etc. The following outline assumes an individual researcher. This is just a SAMPLE; several other ways are equally good and can be successful. If possible, discuss your research proposal with an expert in writing, a professor, your colleague, another student who already wrote successful proposals, etc.
Author, author's affiliation
Introduction:
- Explain the topic and why you chose it. If possible explain your goal/outcome of the research . How much time you need to complete the research?
Previous scholarship:
- Give a brief summary of previous scholarship and explain why your topic and goals are important.
- Relate your planned research to previous scholarship. What will your research add to our knowledge of the topic.
Specific issues to be investigated:
- Break down the main topic into smaller research questions. List them one by one and explain why these questions need to be investigated. Relate them to previous scholarship.
- Include your hypothesis into the descriptions of the detailed research issues if you have one. Explain why it is important to justify your hypothesis.
Methodology:
- This part depends of the methods conducted in the research process. List the methods; explain how the results will be presented; how they will be assessed.
- Explain what kind of results will justify or disprove your hypothesis.
- Explain how much money you need.
- Explain the details of the budget (how much you want to spend for what).
Conclusion:
- Describe why your research is important.
References:
- List the sources you have used for writing the research proposal, including a few main citations of the preliminary scholarship.
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Research Proposal Examples
Research proposal definition, what is a research proposal, main purpose of research proposals, types of research proposals, student research proposal, dissertation research proposal, topic research proposal, market research proposal, clinical research proposal, gantt chart research proposal, psychology research proposal, action research proposal, master thesis research proposal, mechanical engineering research proposal, academic research proposal, marketing research proposal, social economic research proposal, biological research proposal, social media research proposal, conceptual research proposal, grant research proposal, scientific research proposal, research proposal writing.
- Think About Your Intended Audience
- Clarify the New and Most Crucial Information
- Don’t Forget Information Regarding the Budget and Timeline
- Assure Your Readers of Your Research Standards
How to Write a Research Proposal
1. select the type of research proposal to write about, 2. designate a title for the research proposal , 3: identify the major goals, objectives, and vision , 4. describe your methods and techniques, 5. highlight its significance and value, 6. add references and citations, 7. proofread, edit, and revise your research proposal , research proposal format, more business, 74+ formal letter examples & samples in pdf | doc | microsoft word | apple pages | google docs, 28+ examples of sports certificate in publisher | ms word | psd | ai | pages | indesign, 65+ project proposal examples in pdf | ms word | pages | google docs, 8+ reminder email examples & samples in pdf | doc, 85+ report examples in pdf, 5+ formal email examples and samples in pdf | doc, 27+ email examples & samples in microsoft word | apple pages | editable pdf | google docs, 10+ goodbye emails to coworkers examples & samples in word, 15+ leave application email examples & samples in pdf | doc, 42+ incident report examples & samples in pdf | google docs | pages | doc, 4+ introduction email examples & samples – pdf, doc, 38+ business proposal letter examples in pdf | doc | microsoft word | apple pages, related articles.
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Writing a Research Proposal
What is a research proposal.
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- Types of Proposals
- Parts of a Proposal
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A proposal is a request for support for sponsored research, instruction, or extension projects. Good proposals quickly and easily answer the following questions:
- What do you want to do, and how do you plan to do it?
- How much will it cost, and how much time will it take?
- How does the proposed project relate to the sponsor's interests?
- What difference will the project make to: your university, your students, your discipline, the state, the nation, or any other concerned parties?
- What has already been done in the area of your project? Why should you, rather than someone else, do this project?
- How will the results be evaluated?
Certain questions will be emphasized over others depending on the nature of the proposed project and the agency to which you are submitting the proposal. Most agencies provide detailed instructions or guidelines concerning the preparation of proposals (and, in some cases, forms on which proposals are to be typed).
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What is a research proposal?
A research proposal is a concise and coherent summary of your proposed research.
Your research proposal should set out the central issues or questions that you intend to address. It should outline the general area of study within which your research falls, referring to the current state of knowledge and any recent debates on the topic, as well as demonstrate the originality of your proposed research.
The proposal also gives you an opportunity to show that you have the aptitude for postgraduate level research by demonstrating that you have the ability to communicate complex ideas clearly, concisely and critically.
In addition, the proposal also helps us to match your research interest with an appropriate supervisor. The proposal is a key part of your application, on which potential supervisors will decide if your research is something they can support.
Read our advice on research proposal preparation
Additional guidance for applicants from the USA
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Research Design: What it is, Elements & Types
Can you imagine doing research without a plan? Probably not. When we discuss a strategy to collect, study, and evaluate data, we talk about research design. This design addresses problems and creates a consistent and logical model for data analysis. Let’s learn more about it.
Content Index
What is Research Design?
The process of research design, research design elements, characteristics of research design.
- Qualitative research
- Quantitative research
Qualitative Research vs Quantitative Research
Benefits of research design.
Research design is the framework of research methods and techniques chosen by a researcher to conduct a study. The design allows researchers to sharpen the research methods suitable for the subject matter and set up their studies for success.
Creating a research topic explains the type of research ( experimental , survey research , correlational , semi-experimental, review) and its sub-type (experimental design, research problem, descriptive case-study).
There are three main types of designs for research:
- Data collection
- Measurement
- Data Analysis
The research problem an organization faces will determine the design, not vice-versa. The design phase of a study determines which tools to use and how they are used.
The research design process is a systematic and structured approach to conducting research. The process is essential to ensure that the study is valid, reliable, and produces meaningful results.
- Consider your aims and approaches: Determine the research questions and objectives, and identify the theoretical framework and methodology for the study.
- Choose a type of Research Design: Select the appropriate research design, such as experimental, correlational, survey, case study, or ethnographic, based on the research questions and objectives.
- Identify your population and sampling method: Determine the target population and sample size, and choose the sampling method, such as random, stratified, or convenience sampling.
- Choose your data collection methods: Decide on the methods, such as surveys, interviews, observations, or experiments, and select the appropriate instruments or tools for collecting data.
- Plan your data collection procedures: Develop a plan for data collection, including the timeframe, location, and personnel involved, and ensure ethical considerations.
- Decide on your data analysis strategies: Select the appropriate data analysis techniques, such as statistical analysis, content analysis, or discourse analysis, and plan how to interpret the results.
The process of research design is a critical step in conducting research. By following the steps of research design, researchers can ensure that their study is well-planned, ethical, and rigorous.
Impactful research usually creates a minimum bias in data and increases trust in the accuracy of collected data. A design that produces the slightest margin of error in experimental research is generally considered the desired outcome. The essential elements are:
- Accurate purpose statement
- Techniques to be implemented for collecting and analyzing research
- The method applied for analyzing collected details
- Type of research methodology
- Probable objections to research
- Settings for the research study
- Measurement of analysis
A proper design sets your study up for success. Successful research studies provide insights that are accurate and unbiased. You’ll need to create a survey that meets all of the main characteristics of a design. There are four key characteristics:
- Neutrality: When you set up your study, you may have to make assumptions about the data you expect to collect. The results projected in the research should be free from bias and neutral. Understand opinions about the final evaluated scores and conclusions from multiple individuals and consider those who agree with the results.
- Reliability: With regularly conducted research, the researcher expects similar results every time. You’ll only be able to reach the desired results if your design is reliable. Your plan should indicate how to form research questions to ensure the standard of results.
- Validity: There are multiple measuring tools available. However, the only correct measuring tools are those which help a researcher in gauging results according to the objective of the research. The questionnaire developed from this design will then be valid.
- Generalization: The outcome of your design should apply to a population and not just a restricted sample . A generalized method implies that your survey can be conducted on any part of a population with similar accuracy.
The above factors affect how respondents answer the research questions, so they should balance all the above characteristics in a good design.
Research Design Types
A researcher must clearly understand the various types to select which model to implement for a study. Like research itself, the design of your analysis can be broadly classified into quantitative and qualitative.
It determines relationships between collected data and observations based on mathematical calculations. Statistical methods can prove or disprove theories related to a naturally existing phenomenon. Researchers rely on qualitative research methods that conclude “why” a particular theory exists and “what” respondents have to say about it.
It is for cases where statistical conclusions to collect actionable insights are essential. Numbers provide a better perspective for making critical business decisions. Quantitative research methods are necessary for the growth of any organization. Insights drawn from complex numerical data and analysis prove to be highly effective when making decisions about the business’s future.
Here is a chart that highlights the major differences between qualitative and quantitative research:
In summary, qualitative research is more exploratory and focuses on understanding the subjective experiences of individuals, while quantitative research is more focused on objective data and statistical analysis.
You can further break down the types of research design into five categories:
1. Descriptive: In a descriptive composition, a researcher is solely interested in describing the situation or case under their research study. It is a theory-based design method created by gathering, analyzing, and presenting collected data. This allows a researcher to provide insights into the why and how of research. Descriptive design helps others better understand the need for the research. If the problem statement is not clear, you can conduct exploratory research.
2. Experimental: Experimental research establishes a relationship between the cause and effect of a situation. It is a causal design where one observes the impact caused by the independent variable on the dependent variable. For example, one monitors the influence of an independent variable such as a price on a dependent variable such as customer satisfaction or brand loyalty. It is an efficient research method as it contributes to solving a problem.
The independent variables are manipulated to monitor the change it has on the dependent variable. Social sciences often use it to observe human behavior by analyzing two groups. Researchers can have participants change their actions and study how the people around them react to understand social psychology better.
3. Correlational research: Correlational research is a non-experimental research technique. It helps researchers establish a relationship between two closely connected variables. There is no assumption while evaluating a relationship between two other variables, and statistical analysis techniques calculate the relationship between them. This type of research requires two different groups.
A correlation coefficient determines the correlation between two variables whose values range between -1 and +1. If the correlation coefficient is towards +1, it indicates a positive relationship between the variables, and -1 means a negative relationship between the two variables.
4. Diagnostic research: In diagnostic design, the researcher is looking to evaluate the underlying cause of a specific topic or phenomenon. This method helps one learn more about the factors that create troublesome situations.
This design has three parts of the research:
- Inception of the issue
- Diagnosis of the issue
- Solution for the issue
5. Explanatory research : Explanatory design uses a researcher’s ideas and thoughts on a subject to further explore their theories. The study explains unexplored aspects of a subject and details the research questions’ what, how, and why .
There are several benefits of having a well-designed research plan. Including:
- Clarity of research objectives: Research design provides a clear understanding of the research objectives and the desired outcomes.
- Increased validity and reliability: To ensure the validity and reliability of results, research design help to minimize the risk of bias and helps to control extraneous variables.
- Improved data collection: Research design helps to ensure that the proper data is collected and data is collected systematically and consistently.
- Better data analysis: Research design helps ensure that the collected data can be analyzed effectively, providing meaningful insights and conclusions.
- Improved communication: A well-designed research helps ensure the results are clean and influential within the research team and external stakeholders.
- Efficient use of resources: reducing the risk of waste and maximizing the impact of the research, research design helps to ensure that resources are used efficiently.
A well-designed research plan is essential for successful research, providing clear and meaningful insights and ensuring that resources must be practical.
QuestionPro offers a comprehensive solution for researchers looking to conduct research. With its user-friendly interface, robust data collection and analysis tools, and the ability to integrate results from multiple sources, QuestionPro provides a versatile platform for designing and executing research projects.
Our robust suite of research tools provides you with all you need to derive research results. Our online survey platform includes custom point-and-click logic and advanced question types. Uncover the insights that matter the most.
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Writing a Scientific Research Project Proposal
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The importance of a well-written research proposal cannot be underestimated. Your research really is only as good as your proposal. A poorly written, or poorly conceived research proposal will doom even an otherwise worthy project. On the other hand, a well-written, high-quality proposal will increase your chances for success.
In this article, we’ll outline the basics of writing an effective scientific research proposal, including the differences between research proposals, grants and cover letters. We’ll also touch on common mistakes made when submitting research proposals, as well as a simple example or template that you can follow.
What is a scientific research proposal?
The main purpose of a scientific research proposal is to convince your audience that your project is worthwhile, and that you have the expertise and wherewithal to complete it. The elements of an effective research proposal mirror those of the research process itself, which we’ll outline below. Essentially, the research proposal should include enough information for the reader to determine if your proposed study is worth pursuing.
It is not an uncommon misunderstanding to think that a research proposal and a cover letter are the same things. However, they are different. The main difference between a research proposal vs cover letter content is distinct. Whereas the research proposal summarizes the proposal for future research, the cover letter connects you to the research, and how you are the right person to complete the proposed research.
There is also sometimes confusion around a research proposal vs grant application. Whereas a research proposal is a statement of intent, related to answering a research question, a grant application is a specific request for funding to complete the research proposed. Of course, there are elements of overlap between the two documents; it’s the purpose of the document that defines one or the other.
Scientific Research Proposal Format
Although there is no one way to write a scientific research proposal, there are specific guidelines. A lot depends on which journal you’re submitting your research proposal to, so you may need to follow their scientific research proposal template.
In general, however, there are fairly universal sections to every scientific research proposal. These include:
- Title: Make sure the title of your proposal is descriptive and concise. Make it catch and informative at the same time, avoiding dry phrases like, “An investigation…” Your title should pique the interest of the reader.
- Abstract: This is a brief (300-500 words) summary that includes the research question, your rationale for the study, and any applicable hypothesis. You should also include a brief description of your methodology, including procedures, samples, instruments, etc.
- Introduction: The opening paragraph of your research proposal is, perhaps, the most important. Here you want to introduce the research problem in a creative way, and demonstrate your understanding of the need for the research. You want the reader to think that your proposed research is current, important and relevant.
- Background: Include a brief history of the topic and link it to a contemporary context to show its relevance for today. Identify key researchers and institutions also looking at the problem
- Literature Review: This is the section that may take the longest amount of time to assemble. Here you want to synthesize prior research, and place your proposed research into the larger picture of what’s been studied in the past. You want to show your reader that your work is original, and adds to the current knowledge.
- Research Design and Methodology: This section should be very clearly and logically written and organized. You are letting your reader know that you know what you are going to do, and how. The reader should feel confident that you have the skills and knowledge needed to get the project done.
- Preliminary Implications: Here you’ll be outlining how you anticipate your research will extend current knowledge in your field. You might also want to discuss how your findings will impact future research needs.
- Conclusion: This section reinforces the significance and importance of your proposed research, and summarizes the entire proposal.
- References/Citations: Of course, you need to include a full and accurate list of any and all sources you used to write your research proposal.
Common Mistakes in Writing a Scientific Research Project Proposal
Remember, the best research proposal can be rejected if it’s not well written or is ill-conceived. The most common mistakes made include:
- Not providing the proper context for your research question or the problem
- Failing to reference landmark/key studies
- Losing focus of the research question or problem
- Not accurately presenting contributions by other researchers and institutions
- Incompletely developing a persuasive argument for the research that is being proposed
- Misplaced attention on minor points and/or not enough detail on major issues
- Sloppy, low-quality writing without effective logic and flow
- Incorrect or lapses in references and citations, and/or references not in proper format
- The proposal is too long – or too short
Scientific Research Proposal Example
There are countless examples that you can find for successful research proposals. In addition, you can also find examples of unsuccessful research proposals. Search for successful research proposals in your field, and even for your target journal, to get a good idea on what specifically your audience may be looking for.
While there’s no one example that will show you everything you need to know, looking at a few will give you a good idea of what you need to include in your own research proposal. Talk, also, to colleagues in your field, especially if you are a student or a new researcher. We can often learn from the mistakes of others. The more prepared and knowledgeable you are prior to writing your research proposal, the more likely you are to succeed.
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One of the top reasons scientific research proposals are rejected is due to poor logic and flow. Check out our Language Editing Services to ensure a great proposal , that’s clear and concise, and properly referenced. Check our video for more information, and get started today.
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A research design is a strategy for answering your research question using empirical data. Creating a research design means making decisions about: Your overall research objectives and approach Whether you'll rely on primary research or secondary research Your sampling methods or criteria for selecting subjects Your data collection methods
A research proposal describes what you will investigate, why it's important, and how you will conduct your research. The format of a research proposal varies between fields, but most proposals will contain at least these elements: Title page Introduction Literature review Research design Reference list
What is a research proposal? A research proposal is a simply a structured, formal document that explains what you plan to research (i.e. your research topic), why it's worth researching (i.e. your justification), and how you plan to investigate it (i.e. your practical approach).
A research proposal is a written document that provides an overview of the project, why it is important, and what is needed to get it done. Learn what a research proposal is, the questions to...
A research proposal's goal is to clearly outline exactly what your research will entail and accomplish, so including the proposal's word count or page count isn't nearly as important as it is to ensure that all the necessary elements and content are present. Research proposal structure A research proposal follows a fairly straightforward structure.
Developing a research proposal involves the following preliminary steps: identifying potential ideas, choosing ideas to explore further, choosing and narrowing a topic, formulating a research question, and developing a working thesis. A good topic for a research paper interests the writer and fulfills the requirements of the assignment.
The design elements and procedures for conducting research are governed by standards of the predominant discipline in which the problem resides, therefore, the guidelines for research proposals are more exacting and less formal than a general project proposal. Research proposals contain extensive literature reviews.
An effective business proposal is a document used by a B2B or business-facing company (this may not always be the case) where a seller aims to persuade a prospective buyer into buying their goods or services. A business proposal outlines what your business does and what you can do for your client.
Define Research Proposal; Necessity to Write A Research Proposals; Types of Research Proposal; Techniques of Preparing Research Proposal; Considerations for Good Research Proposals;...
research papers and reports, including theses and dissertations. While these guidelines are generally applicable, specific format and style will be dictated by the nature of the research involved and the requirements of the department and institution for which the research proposal or dissertation is written. The
A research proposal is a document that proposes a particular research project, usually in academia or sciences, intending to get funding from an institution. A typical research proposal addresses a range of points: A research question (s) that the proposed research seeks to answer The data & methods that will be used to answer the questions
Research design is the conceptual structure within which research is conducted, constitutes blue print for collection, measurement and analysis of data • A plan of what data to gather, from whom, how and when to collect the data, and how to analyze the data obtained • Research program strategy 11/5/2013 ADM14BE364 14 f Components of Research …
Research proposal formats vary depending on the size of the planned research, the number of participants, the discipline, the characteristics of the research, etc. The following outline assumes an individual researcher. This is just a SAMPLE; several other ways are equally good and can be successful. If possible, discuss your research proposal ...
Research proposals are compelling and well-structured documents that clearly explain the main intention of the researchers while laying out the major concerns and questions they are planning to resolve in their proposed research work either in the academic or scientific field. What Is a Research Proposal?
A proposal is a request for support for sponsored research, instruction, or extension projects. Good proposals quickly and easily answer the following questions: What do you want to do, and how do you plan to do it? How much will it cost, and how much time will it take? How does the proposed project relate to the sponsor's interests?
A research proposal is a concise and coherent summary of your proposed research. Writing a research proposal. Watch on. Your research proposal should set out the central issues or questions that you intend to address. It should outline the general area of study within which your research falls, referring to the current state of knowledge and ...
Research design is the framework of research methods and techniques chosen by a researcher to conduct a study. The design allows researchers to sharpen the research methods suitable for the subject matter and set up their studies for success. Creating a research topic explains the type of research (experimental, survey research, correlational ...
A research proposal is a document proposing a research project, generally in the sciences or academia, and generally constitutes a request for sponsorship of that research. Proposals are evaluated on the cost and potential impact of the proposed research, and on the soundness of the proposed plan for carrying it out. Research proposals ...
Whereas a research proposal is a statement of intent, related to answering a research question, a grant application is a specific request for funding to complete the research proposed. Of course, there are elements of overlap between the two documents; it's the purpose of the document that defines one or the other.