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What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Expert Reviewed By: Dr Eunice Rautenbach | June 2020

If you’re nearing the end of your degree program and your dissertation or thesis is on the horizon, or you’re planning to apply for a PhD program, chances are you’re going to need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

What is a research proposal?

A research proposal is a simply a structured, formal document that explains  what  you plan to research (i.e. your research topic),  why  it’s worth researching (i.e. your justification), and  how  you plan to investigate it (i.e. your practical approach). 

The purpose of the research proposal (it’s job, so to speak) is to  convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

A research proposal is a  formal document that explains what you plan to research , why it's worth researching and how you'll do it.

What goes into a research proposal?

As we mentioned earlier, a good dissertation or thesis proposal needs to cover the “what”, the “why” and the “how” of the research. Let’s look at each of these in a little more detail:

Your proposal needs to clearly articulate your research topic. This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example:

Topic: An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

So, make sure that your research proposal provides a detailed explanation of your research topic. It should go without saying, but don’t start writing your proposal until you have a crystal-clear topic in mind, or you’ll end up waffling away a few thousand words. 

Need a helping hand?

research proposal design definition vs

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you manage to find answers to your research questions ? 

For example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

Webinar - How to write a research proposal for a dissertation or thesis

It’s all good and well to have a great topic that’s original and important, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

While it’s generally not expected that you’ll have a fully fleshed out research strategy at the proposal stage, you will need to provide a high-level view of your research methodology and some key design decisions. Here are some important questions you’ll need to address in your proposal:

So, make sure you give some thought to the practicalities of your research and have at least a basic understanding of research methodologies before you start writing up your proposal. The video below provides a good introduction to methodology.

How long is a research proposal?

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal. 

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words , while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words . In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis. 

The takeaway – be sure to check with your institution before you start writing.

The length of a proposal varies tremendously, depending on the university, the field of study, and the level of the degree.

How is a research proposal structured?

While the exact structure and format required for a dissertation or thesis research proposal differs from university to university, there are five “ essential ingredients ” that typically make up the structure of a research proposal:

For a detailed explanation of each of these, and step by step guidance covering how to write a research proposal,  have a look at this video post .   You might also consider using our free research proposal template here .

Final thoughts

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your research idea in terms of suitability and viability. So, focus on crafting a convincing narrative and you’ll have won half the battle.

research proposal design definition vs

Psst… there’s more (for free)

This post is part of our research writing mini-course, which covers everything you need to get started with your dissertation, thesis or research project.

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What (Exactly) Is A Dissertation Abstract?

41 Comments

Myrna Pereira

I truly enjoyed this video, as it was eye-opening to what I have to do in the preparation of preparing a Research proposal.

I would be interested in getting some coaching.

BARAKAELI TEREVAELI

I real appreciate on your elaboration on how to develop research proposal,the video explains each steps clearly.

Christopher Makuvaza

Thank you for the video. It really assisted me and my niece. I am a PhD candidate and she is an undergraduate student. It is at times, very difficult to guide a family member but with this video, my job is done.

In view of the above, I welcome more coaching.

Zakia Ghafoor

Wonderful guidelines, thanks

Annie Malupande

This is very helpful. Would love to continue even as I prepare for starting my masters next year.

KYARIKUNDA MOREEN

Thanks for the work done, the text was helpful to me

Ahsanullah Mangal

Bundle of thanks to you for the research proposal guide it was really good and useful if it is possible please send me the sample of research proposal

Derek Jansen

You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

Cheruiyot Moses Kipyegon

Thanks alot. It was an eye opener that came timely enough before my imminent proposal defense. Thanks, again

agnelius

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Abubakar

I am an undergraduate student (First Degree) preparing to write my project,this video and explanation had shed more light to me thanks for your efforts keep it up.

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Wonderful guidelines for writing a research proposal, I am a student of m.phil( education), this guideline is suitable for me. Thanks

You’re welcome 🙂

Marjorie

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Amitash Degan

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Glaudia Njuguna

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Yebirgual

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Roseline Soetan

Thank you. This is a great insight. I am a student preparing for a PhD program. I am requested to write my Research Proposal as part of what I am required to submit before my unconditional admission. I am grateful having listened to this video which will go a long way in helping me to actually choose a topic of interest and not just any topic as well as to narrow down the topic and be specific about it. I indeed need more of this especially as am trying to choose a topic suitable for a DBA am about embarking on. Thank you once more. The video is indeed helpful.

Rebecca

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Cheruiyot M Kipyegon

Hi. For my MSc medical education research, please evaluate this topic for me: Training Needs Assessment of Faculty in Medical Training Institutions in Kericho and Bomet Counties

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Arega Berlie

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Roswitta

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Alice Kuyayama

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Abdurahman Bayoh

I need any research proposal

Silverline

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Organizing Your Social Sciences Research Paper

Introduction

Before beginning your paper, you need to decide how you plan to design the study .

The research design refers to the overall strategy and analytical approach that you have chosen in order to integrate, in a coherent and logical way, the different components of the study, thus ensuring that the research problem will be thoroughly investigated. It constitutes the blueprint for the collection, measurement, and interpretation of information and data. Note that the research problem determines the type of design you choose, not the other way around!

De Vaus, D. A. Research Design in Social Research . London: SAGE, 2001; Trochim, William M.K. Research Methods Knowledge Base. 2006.

General Structure and Writing Style

The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem logically and as unambiguously as possible . In social sciences research, obtaining information relevant to the research problem generally entails specifying the type of evidence needed to test the underlying assumptions of a theory, to evaluate a program, or to accurately describe and assess meaning related to an observable phenomenon.

With this in mind, a common mistake made by researchers is that they begin their investigations before they have thought critically about what information is required to address the research problem. Without attending to these design issues beforehand, the overall research problem will not be adequately addressed and any conclusions drawn will run the risk of being weak and unconvincing. As a consequence, the overall validity of the study will be undermined.

The length and complexity of describing the research design in your paper can vary considerably, but any well-developed description will achieve the following :

The research design is usually incorporated into the introduction of your paper . You can obtain an overall sense of what to do by reviewing studies that have utilized the same research design [e.g., using a case study approach]. This can help you develop an outline to follow for your own paper.

NOTE : Use the SAGE Research Methods Online and Cases and the SAGE Research Methods Videos databases to search for scholarly resources on how to apply specific research designs and methods . The Research Methods Online database contains links to more than 175,000 pages of SAGE publisher's book, journal, and reference content on quantitative, qualitative, and mixed research methodologies. Also included is a collection of case studies of social research projects that can be used to help you better understand abstract or complex methodological concepts. The Research Methods Videos database contains hours of tutorials, interviews, video case studies, and mini-documentaries covering the entire research process.

Creswell, John W. and J. David Creswell. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . 5th edition. Thousand Oaks, CA: Sage, 2018; De Vaus, D. A. Research Design in Social Research . London: SAGE, 2001; Gorard, Stephen. Research Design: Creating Robust Approaches for the Social Sciences . Thousand Oaks, CA: Sage, 2013; Leedy, Paul D. and Jeanne Ellis Ormrod. Practical Research: Planning and Design . Tenth edition. Boston, MA: Pearson, 2013; Vogt, W. Paul, Dianna C. Gardner, and Lynne M. Haeffele. When to Use What Research Design . New York: Guilford, 2012.

Action Research Design

Definition and Purpose

The essentials of action research design follow a characteristic cycle whereby initially an exploratory stance is adopted, where an understanding of a problem is developed and plans are made for some form of interventionary strategy. Then the intervention is carried out [the "action" in action research] during which time, pertinent observations are collected in various forms. The new interventional strategies are carried out, and this cyclic process repeats, continuing until a sufficient understanding of [or a valid implementation solution for] the problem is achieved. The protocol is iterative or cyclical in nature and is intended to foster deeper understanding of a given situation, starting with conceptualizing and particularizing the problem and moving through several interventions and evaluations.

What do these studies tell you ?

What these studies don't tell you ?

Coghlan, David and Mary Brydon-Miller. The Sage Encyclopedia of Action Research . Thousand Oaks, CA:  Sage, 2014; Efron, Sara Efrat and Ruth Ravid. Action Research in Education: A Practical Guide . New York: Guilford, 2013; Gall, Meredith. Educational Research: An Introduction . Chapter 18, Action Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Gorard, Stephen. Research Design: Creating Robust Approaches for the Social Sciences . Thousand Oaks, CA: Sage, 2013; Kemmis, Stephen and Robin McTaggart. “Participatory Action Research.” In Handbook of Qualitative Research . Norman Denzin and Yvonna S. Lincoln, eds. 2nd ed. (Thousand Oaks, CA: SAGE, 2000), pp. 567-605; McNiff, Jean. Writing and Doing Action Research . London: Sage, 2014; Reason, Peter and Hilary Bradbury. Handbook of Action Research: Participative Inquiry and Practice . Thousand Oaks, CA: SAGE, 2001.

Case Study Design

A case study is an in-depth study of a particular research problem rather than a sweeping statistical survey or comprehensive comparative inquiry. It is often used to narrow down a very broad field of research into one or a few easily researchable examples. The case study research design is also useful for testing whether a specific theory and model actually applies to phenomena in the real world. It is a useful design when not much is known about an issue or phenomenon.

Case Studies. [email protected] Colorado State University; Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 4, Flexible Methods: Case Study Design. 2nd ed. New York: Columbia University Press, 1999; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Greenhalgh, Trisha, editor. Case Study Evaluation: Past, Present and Future Challenges . Bingley, UK: Emerald Group Publishing, 2015; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Stake, Robert E. The Art of Case Study Research . Thousand Oaks, CA: SAGE, 1995; Yin, Robert K. Case Study Research: Design and Theory . Applied Social Research Methods Series, no. 5. 3rd ed. Thousand Oaks, CA: SAGE, 2003.

Causal Design

Causality studies may be thought of as understanding a phenomenon in terms of conditional statements in the form, “If X, then Y.” This type of research is used to measure what impact a specific change will have on existing norms and assumptions. Most social scientists seek causal explanations that reflect tests of hypotheses. Causal effect (nomothetic perspective) occurs when variation in one phenomenon, an independent variable, leads to or results, on average, in variation in another phenomenon, the dependent variable.

Conditions necessary for determining causality:

Beach, Derek and Rasmus Brun Pedersen. Causal Case Study Methods: Foundations and Guidelines for Comparing, Matching, and Tracing . Ann Arbor, MI: University of Michigan Press, 2016; Bachman, Ronet. The Practice of Research in Criminology and Criminal Justice . Chapter 5, Causation and Research Designs. 3rd ed. Thousand Oaks, CA: Pine Forge Press, 2007; Brewer, Ernest W. and Jennifer Kubn. “Causal-Comparative Design.” In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 125-132; Causal Research Design: Experimentation. Anonymous SlideShare Presentation; Gall, Meredith. Educational Research: An Introduction . Chapter 11, Nonexperimental Research: Correlational Designs. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Trochim, William M.K. Research Methods Knowledge Base. 2006.

Cohort Design

Often used in the medical sciences, but also found in the applied social sciences, a cohort study generally refers to a study conducted over a period of time involving members of a population which the subject or representative member comes from, and who are united by some commonality or similarity. Using a quantitative framework, a cohort study makes note of statistical occurrence within a specialized subgroup, united by same or similar characteristics that are relevant to the research problem being investigated, rather than studying statistical occurrence within the general population. Using a qualitative framework, cohort studies generally gather data using methods of observation. Cohorts can be either "open" or "closed."

Healy P, Devane D. “Methodological Considerations in Cohort Study Designs.” Nurse Researcher 18 (2011): 32-36; Glenn, Norval D, editor. Cohort Analysis . 2nd edition. Thousand Oaks, CA: Sage, 2005; Levin, Kate Ann. Study Design IV: Cohort Studies. Evidence-Based Dentistry 7 (2003): 51–52; Payne, Geoff. “Cohort Study.” In The SAGE Dictionary of Social Research Methods . Victor Jupp, editor. (Thousand Oaks, CA: Sage, 2006), pp. 31-33; Study Design 101. Himmelfarb Health Sciences Library. George Washington University, November 2011; Cohort Study. Wikipedia.

Cross-Sectional Design

Cross-sectional research designs have three distinctive features: no time dimension; a reliance on existing differences rather than change following intervention; and, groups are selected based on existing differences rather than random allocation. The cross-sectional design can only measure differences between or from among a variety of people, subjects, or phenomena rather than a process of change. As such, researchers using this design can only employ a relatively passive approach to making causal inferences based on findings.

Bethlehem, Jelke. "7: Cross-sectional Research." In Research Methodology in the Social, Behavioural and Life Sciences . Herman J Adèr and Gideon J Mellenbergh, editors. (London, England: Sage, 1999), pp. 110-43; Bourque, Linda B. “Cross-Sectional Design.” In  The SAGE Encyclopedia of Social Science Research Methods . Michael S. Lewis-Beck, Alan Bryman, and Tim Futing Liao. (Thousand Oaks, CA: 2004), pp. 230-231; Hall, John. “Cross-Sectional Survey Design.” In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 173-174; Helen Barratt, Maria Kirwan. Cross-Sectional Studies: Design Application, Strengths and Weaknesses of Cross-Sectional Studies. Healthknowledge, 2009. Cross-Sectional Study. Wikipedia.

Descriptive Design

Descriptive research designs help provide answers to the questions of who, what, when, where, and how associated with a particular research problem; a descriptive study cannot conclusively ascertain answers to why. Descriptive research is used to obtain information concerning the current status of the phenomena and to describe "what exists" with respect to variables or conditions in a situation.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 5, Flexible Methods: Descriptive Research. 2nd ed. New York: Columbia University Press, 1999; Given, Lisa M. "Descriptive Research." In Encyclopedia of Measurement and Statistics . Neil J. Salkind and Kristin Rasmussen, editors. (Thousand Oaks, CA: Sage, 2007), pp. 251-254; McNabb, Connie. Descriptive Research Methodologies. Powerpoint Presentation; Shuttleworth, Martyn. Descriptive Research Design, September 26, 2008; Erickson, G. Scott. "Descriptive Research Design." In New Methods of Market Research and Analysis . (Northampton, MA: Edward Elgar Publishing, 2017), pp. 51-77; Sahin, Sagufta, and Jayanta Mete. "A Brief Study on Descriptive Research: Its Nature and Application in Social Science." International Journal of Research and Analysis in Humanities 1 (2021): 11; K. Swatzell and P. Jennings. “Descriptive Research: The Nuts and Bolts.” Journal of the American Academy of Physician Assistants 20 (2007), pp. 55-56; Kane, E. Doing Your Own Research: Basic Descriptive Research in the Social Sciences and Humanities . London: Marion Boyars, 1985.

Experimental Design

A blueprint of the procedure that enables the researcher to maintain control over all factors that may affect the result of an experiment. In doing this, the researcher attempts to determine or predict what may occur. Experimental research is often used where there is time priority in a causal relationship (cause precedes effect), there is consistency in a causal relationship (a cause will always lead to the same effect), and the magnitude of the correlation is great. The classic experimental design specifies an experimental group and a control group. The independent variable is administered to the experimental group and not to the control group, and both groups are measured on the same dependent variable. Subsequent experimental designs have used more groups and more measurements over longer periods. True experiments must have control, randomization, and manipulation.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 7, Flexible Methods: Experimental Research. 2nd ed. New York: Columbia University Press, 1999; Chapter 2: Research Design, Experimental Designs. School of Psychology, University of New England, 2000; Chow, Siu L. "Experimental Design." In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 448-453; "Experimental Design." In Social Research Methods . Nicholas Walliman, editor. (London, England: Sage, 2006), pp, 101-110; Experimental Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Kirk, Roger E. Experimental Design: Procedures for the Behavioral Sciences . 4th edition. Thousand Oaks, CA: Sage, 2013; Trochim, William M.K. Experimental Design. Research Methods Knowledge Base. 2006; Rasool, Shafqat. Experimental Research. Slideshare presentation.

Exploratory Design

An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to predict an outcome . The focus is on gaining insights and familiarity for later investigation or undertaken when research problems are in a preliminary stage of investigation. Exploratory designs are often used to establish an understanding of how best to proceed in studying an issue or what methodology would effectively apply to gathering information about the issue.

The goals of exploratory research are intended to produce the following possible insights:

Cuthill, Michael. “Exploratory Research: Citizen Participation, Local Government, and Sustainable Development in Australia.” Sustainable Development 10 (2002): 79-89; Streb, Christoph K. "Exploratory Case Study." In Encyclopedia of Case Study Research . Albert J. Mills, Gabrielle Durepos and Eiden Wiebe, editors. (Thousand Oaks, CA: Sage, 2010), pp. 372-374; Taylor, P. J., G. Catalano, and D.R.F. Walker. “Exploratory Analysis of the World City Network.” Urban Studies 39 (December 2002): 2377-2394; Exploratory Research. Wikipedia.

Field Research Design

Sometimes referred to as ethnography or participant observation, designs around field research encompass a variety of interpretative procedures [e.g., observation and interviews] rooted in qualitative approaches to studying people individually or in groups while inhabiting their natural environment as opposed to using survey instruments or other forms of impersonal methods of data gathering. Information acquired from observational research takes the form of “ field notes ” that involves documenting what the researcher actually sees and hears while in the field. Findings do not consist of conclusive statements derived from numbers and statistics because field research involves analysis of words and observations of behavior. Conclusions, therefore, are developed from an interpretation of findings that reveal overriding themes, concepts, and ideas. More information can be found HERE .

What these studies don't tell you

Historical Design

The purpose of a historical research design is to collect, verify, and synthesize evidence from the past to establish facts that defend or refute a hypothesis. It uses secondary sources and a variety of primary documentary evidence, such as, diaries, official records, reports, archives, and non-textual information [maps, pictures, audio and visual recordings]. The limitation is that the sources must be both authentic and valid.

Howell, Martha C. and Walter Prevenier. From Reliable Sources: An Introduction to Historical Methods . Ithaca, NY: Cornell University Press, 2001; Lundy, Karen Saucier. "Historical Research." In The Sage Encyclopedia of Qualitative Research Methods . Lisa M. Given, editor. (Thousand Oaks, CA: Sage, 2008), pp. 396-400; Marius, Richard. and Melvin E. Page. A Short Guide to Writing about History . 9th edition. Boston, MA: Pearson, 2015; Savitt, Ronald. “Historical Research in Marketing.” Journal of Marketing 44 (Autumn, 1980): 52-58;  Gall, Meredith. Educational Research: An Introduction . Chapter 16, Historical Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007.

Longitudinal Design

A longitudinal study follows the same sample over time and makes repeated observations. For example, with longitudinal surveys, the same group of people is interviewed at regular intervals, enabling researchers to track changes over time and to relate them to variables that might explain why the changes occur. Longitudinal research designs describe patterns of change and help establish the direction and magnitude of causal relationships. Measurements are taken on each variable over two or more distinct time periods. This allows the researcher to measure change in variables over time. It is a type of observational study sometimes referred to as a panel study.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 6, Flexible Methods: Relational and Longitudinal Research. 2nd ed. New York: Columbia University Press, 1999; Forgues, Bernard, and Isabelle Vandangeon-Derumez. "Longitudinal Analyses." In Doing Management Research . Raymond-Alain Thiétart and Samantha Wauchope, editors. (London, England: Sage, 2001), pp. 332-351; Kalaian, Sema A. and Rafa M. Kasim. "Longitudinal Studies." In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 440-441; Menard, Scott, editor. Longitudinal Research . Thousand Oaks, CA: Sage, 2002; Ployhart, Robert E. and Robert J. Vandenberg. "Longitudinal Research: The Theory, Design, and Analysis of Change.” Journal of Management 36 (January 2010): 94-120; Longitudinal Study. Wikipedia.

Meta-Analysis Design

Meta-analysis is an analytical methodology designed to systematically evaluate and summarize the results from a number of individual studies, thereby, increasing the overall sample size and the ability of the researcher to study effects of interest. The purpose is to not simply summarize existing knowledge, but to develop a new understanding of a research problem using synoptic reasoning. The main objectives of meta-analysis include analyzing differences in the results among studies and increasing the precision by which effects are estimated. A well-designed meta-analysis depends upon strict adherence to the criteria used for selecting studies and the availability of information in each study to properly analyze their findings. Lack of information can severely limit the type of analyzes and conclusions that can be reached. In addition, the more dissimilarity there is in the results among individual studies [heterogeneity], the more difficult it is to justify interpretations that govern a valid synopsis of results. A meta-analysis needs to fulfill the following requirements to ensure the validity of your findings:

Beck, Lewis W. "The Synoptic Method." The Journal of Philosophy 36 (1939): 337-345; Cooper, Harris, Larry V. Hedges, and Jeffrey C. Valentine, eds. The Handbook of Research Synthesis and Meta-Analysis . 2nd edition. New York: Russell Sage Foundation, 2009; Guzzo, Richard A., Susan E. Jackson and Raymond A. Katzell. “Meta-Analysis Analysis.” In Research in Organizational Behavior , Volume 9. (Greenwich, CT: JAI Press, 1987), pp 407-442; Lipsey, Mark W. and David B. Wilson. Practical Meta-Analysis . Thousand Oaks, CA: Sage Publications, 2001; Study Design 101. Meta-Analysis. The Himmelfarb Health Sciences Library, George Washington University; Timulak, Ladislav. “Qualitative Meta-Analysis.” In The SAGE Handbook of Qualitative Data Analysis . Uwe Flick, editor. (Los Angeles, CA: Sage, 2013), pp. 481-495; Walker, Esteban, Adrian V. Hernandez, and Micheal W. Kattan. "Meta-Analysis: It's Strengths and Limitations." Cleveland Clinic Journal of Medicine 75 (June 2008): 431-439.

Mixed-Method Design

Burch, Patricia and Carolyn J. Heinrich. Mixed Methods for Policy Research and Program Evaluation . Thousand Oaks, CA: Sage, 2016; Creswell, John w. et al. Best Practices for Mixed Methods Research in the Health Sciences . Bethesda, MD: Office of Behavioral and Social Sciences Research, National Institutes of Health, 2010Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . 4th edition. Thousand Oaks, CA: Sage Publications, 2014; Domínguez, Silvia, editor. Mixed Methods Social Networks Research . Cambridge, UK: Cambridge University Press, 2014; Hesse-Biber, Sharlene Nagy. Mixed Methods Research: Merging Theory with Practice . New York: Guilford Press, 2010; Niglas, Katrin. “How the Novice Researcher Can Make Sense of Mixed Methods Designs.” International Journal of Multiple Research Approaches 3 (2009): 34-46; Onwuegbuzie, Anthony J. and Nancy L. Leech. “Linking Research Questions to Mixed Methods Data Analysis Procedures.” The Qualitative Report 11 (September 2006): 474-498; Tashakorri, Abbas and John W. Creswell. “The New Era of Mixed Methods.” Journal of Mixed Methods Research 1 (January 2007): 3-7; Zhanga, Wanqing. “Mixed Methods Application in Health Intervention Research: A Multiple Case Study.” International Journal of Multiple Research Approaches 8 (2014): 24-35 .

Observational Design

This type of research design draws a conclusion by comparing subjects against a control group, in cases where the researcher has no control over the experiment. There are two general types of observational designs. In direct observations, people know that you are watching them. Unobtrusive measures involve any method for studying behavior where individuals do not know they are being observed. An observational study allows a useful insight into a phenomenon and avoids the ethical and practical difficulties of setting up a large and cumbersome research project.

Atkinson, Paul and Martyn Hammersley. “Ethnography and Participant Observation.” In Handbook of Qualitative Research . Norman K. Denzin and Yvonna S. Lincoln, eds. (Thousand Oaks, CA: Sage, 1994), pp. 248-261; Observational Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Patton Michael Quinn. Qualitiative Research and Evaluation Methods . Chapter 6, Fieldwork Strategies and Observational Methods. 3rd ed. Thousand Oaks, CA: Sage, 2002; Payne, Geoff and Judy Payne. "Observation." In Key Concepts in Social Research . The SAGE Key Concepts series. (London, England: Sage, 2004), pp. 158-162; Rosenbaum, Paul R. Design of Observational Studies . New York: Springer, 2010;Williams, J. Patrick. "Nonparticipant Observation." In The Sage Encyclopedia of Qualitative Research Methods . Lisa M. Given, editor.(Thousand Oaks, CA: Sage, 2008), pp. 562-563.

Philosophical Design

Understood more as an broad approach to examining a research problem than a methodological design, philosophical analysis and argumentation is intended to challenge deeply embedded, often intractable, assumptions underpinning an area of study. This approach uses the tools of argumentation derived from philosophical traditions, concepts, models, and theories to critically explore and challenge, for example, the relevance of logic and evidence in academic debates, to analyze arguments about fundamental issues, or to discuss the root of existing discourse about a research problem. These overarching tools of analysis can be framed in three ways:

Burton, Dawn. "Part I, Philosophy of the Social Sciences." In Research Training for Social Scientists . (London, England: Sage, 2000), pp. 1-5; Chapter 4, Research Methodology and Design. Unisa Institutional Repository (UnisaIR), University of South Africa; Jarvie, Ian C., and Jesús Zamora-Bonilla, editors. The SAGE Handbook of the Philosophy of Social Sciences . London: Sage, 2011; Labaree, Robert V. and Ross Scimeca. “The Philosophical Problem of Truth in Librarianship.” The Library Quarterly 78 (January 2008): 43-70; Maykut, Pamela S. Beginning Qualitative Research: A Philosophic and Practical Guide . Washington, DC: Falmer Press, 1994; McLaughlin, Hugh. "The Philosophy of Social Research." In Understanding Social Work Research . 2nd edition. (London: SAGE Publications Ltd., 2012), pp. 24-47; Stanford Encyclopedia of Philosophy . Metaphysics Research Lab, CSLI, Stanford University, 2013.

Sequential Design

Betensky, Rebecca. Harvard University, Course Lecture Note slides; Bovaird, James A. and Kevin A. Kupzyk. "Sequential Design." In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 1347-1352; Cresswell, John W. Et al. “Advanced Mixed-Methods Research Designs.” In Handbook of Mixed Methods in Social and Behavioral Research . Abbas Tashakkori and Charles Teddle, eds. (Thousand Oaks, CA: Sage, 2003), pp. 209-240; Henry, Gary T. "Sequential Sampling." In The SAGE Encyclopedia of Social Science Research Methods . Michael S. Lewis-Beck, Alan Bryman and Tim Futing Liao, editors. (Thousand Oaks, CA: Sage, 2004), pp. 1027-1028; Nataliya V. Ivankova. “Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice.” Field Methods 18 (February 2006): 3-20; Bovaird, James A. and Kevin A. Kupzyk. “Sequential Design.” In Encyclopedia of Research Design . Neil J. Salkind, ed. Thousand Oaks, CA: Sage, 2010; Sequential Analysis. Wikipedia.

Systematic Review

Denyer, David and David Tranfield. "Producing a Systematic Review." In The Sage Handbook of Organizational Research Methods .  David A. Buchanan and Alan Bryman, editors. ( Thousand Oaks, CA: Sage Publications, 2009), pp. 671-689; Foster, Margaret J. and Sarah T. Jewell, editors. Assembling the Pieces of a Systematic Review: A Guide for Librarians . Lanham, MD: Rowman and Littlefield, 2017; Gough, David, Sandy Oliver, James Thomas, editors. Introduction to Systematic Reviews . 2nd edition. Los Angeles, CA: Sage Publications, 2017; Gopalakrishnan, S. and P. Ganeshkumar. “Systematic Reviews and Meta-analysis: Understanding the Best Evidence in Primary Healthcare.” Journal of Family Medicine and Primary Care 2 (2013): 9-14; Gough, David, James Thomas, and Sandy Oliver. "Clarifying Differences between Review Designs and Methods." Systematic Reviews 1 (2012): 1-9; Khan, Khalid S., Regina Kunz, Jos Kleijnen, and Gerd Antes. “Five Steps to Conducting a Systematic Review.” Journal of the Royal Society of Medicine 96 (2003): 118-121; Mulrow, C. D. “Systematic Reviews: Rationale for Systematic Reviews.” BMJ 309:597 (September 1994); Okoli, Chitu, and Kira Schabram. "A Guide to Conducting a Systematic Literature Review of Information Systems Research."  Sprouts: Working Papers on Information Systems 10 (2010); Siddaway, Andy P., Alex M. Wood, and Larry V. Hedges. "How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-analyses, and Meta-syntheses." Annual Review of Psychology 70 (2019): 747-770; Torgerson, Carole J. “Publication Bias: The Achilles’ Heel of Systematic Reviews?” British Journal of Educational Studies 54 (March 2006): 89-102;Torgerson, Carole. Systematic Reviews . New York: Continuum, 2003.

How to Write a Research Proposal

Lindsay Kramer

Once you’re in college and really getting into  academic writing , you may not recognize all the kinds of assignments you’re asked to complete. You know what an essay is, and you know how to respond to readings—but when you hear your professor mention a research proposal or a literature review, your mind might do a double take. 

Don’t worry; we’ve got you. Boiled down to its core, a research proposal is simply a short piece of  writing that details exactly what you’ll be covering in a larger research project. You’ll likely be required to write one for your  thesis , and if you choose to continue in academia after earning your bachelor’s degree, you’ll be writing research proposals for your master’s thesis, your dissertation, and all other research you conduct. By then, you’ll be a research proposal pro. But for now, we’ll answer all your questions and help you confidently write your first one. 

Here’s a tip: Want to make sure your writing shines? Grammarly can check your spelling and save you from grammar and punctuation mistakes. It even proofreads your text, so your work is extra polished wherever you write.

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What is the goal of a research proposal?

In a research proposal, the goal is to present the author’s plan for the research they intend to conduct. In some cases, part of this goal is to secure funding for said research. In others, it’s to have the research approved by the author’s supervisor or department so they can move forward with it. In some cases, a research proposal is a required part of a graduate school application. In every one of these circumstances, research proposals follow the same structure.

In a research proposal, the author demonstrates how and why their research is relevant to their field. They demonstrate that the work is necessary to the following:

A research proposal also demonstrates that the author is capable of conducting this research and contributing to the current state of their field in a meaningful way. To do this, your research proposal needs to discuss your academic background and credentials as well as demonstrate that your proposed ideas have academic merit. 

But demonstrating your research’s validity and your personal capability to carry it out isn’t enough to get your research proposal approved. Your research proposal also has to cover these things:

If you’ve already read our post on literature reviews , you may be thinking that a research proposal sounds pretty similar. They’re more than just similar, though—a literature review is part of a research proposal. It’s the section that covers which sources you’re using, how you’re using them, and why they’re relevant. Think of a literature review as a mini-research proposal that fits into your larger, main proposal. 

How long should a research proposal be?

Generally, research proposals for bachelor’s and master’s theses are a few pages long. Research proposals for meatier projects, like Ph.D. dissertations and funding requests, are often longer and far more detailed. A research proposal’s goal is to clearly outline exactly what your research will entail and accomplish, so including the proposal’s word count or page count isn’t nearly as important as it is to ensure that all the necessary elements and content are present. 

Research proposal structure

A research proposal follows a fairly straightforward structure. In order to achieve the goals described in the previous section, nearly all research proposals include the following sections:

Introduction

Your introduction achieves a few goals:

In a research proposal, an introduction can be a few paragraphs long. It should be concise, but don’t feel like you need to cram all of your information into one paragraph. 

In some cases, you need to include an abstract and/or a table of contents in your research proposal. These are included just before the introduction. 

Background significance

This is where you explain why your research is necessary and how it relates to established research in your field. Your work might complement existing research, strengthen it, or even challenge it—no matter how your work will “play with” other researchers’ work, you need to express it in detail in your research proposal.  

This is also the section where you clearly define the existing problems your research will address. By doing this, you’re explaining why your work is necessary—in other words, this is where you answer the reader’s “so what?” 

In your background significance section, you’ll also outline how you’ll conduct your research. If necessary, note which related questions and issues you won’t be covering in your research. 

Literature review

In your  literature review , you introduce all the sources you plan to use in your research. This includes landmark studies and their data, books, and scholarly articles. A literature review isn’t merely a list of sources (that’s what your bibliography is for); a literature review delves into the collection of sources you chose and explains how you’re using them in your research. 

Research design, methods, and schedule

Following your research review, you’ll discuss your research plans. In this section, make sure you cover these aspects:

Beyond a comprehensive look at your research itself, you’ll also need to include:

Suppositions and implications

Although you can’t know your research’s results until you’ve actually done the work, you should be going into the project with a clear idea of how your work will contribute to your field. This section is perhaps the most critical to your research proposal’s argument because it expresses exactly why your research is necessary. 

In this section, make sure you cover the following:

In other words, this section isn’t about stating the specific results you expect. Rather, it’s where you state how your findings will be valuable. 

This is where you wrap it all up. Your conclusion section, just like your conclusion paragraph for an essay , briefly summarizes your research proposal and reinforces your research’s stated purpose. 

Bibliography

Yes, you need to write a bibliography in addition to your literature review. Unlike your literature review, where you explained the relevance of the sources you chose and in some cases, challenged them, your bibliography simply lists your sources and their authors.

The way you write a citation depends on the style guide you’re using. The three most common style guides for academics are MLA , APA , and Chicago , and each has its own particular rules and requirements. Keep in mind that each formatting style has specific guidelines for citing just about any kind of source, including photos , websites , speeches , and YouTube videos .

Sometimes, a full bibliography is not needed. When this is the case, you can include a references list, which is simply a scaled-down list of all the sources you cited in your work. If you’re not sure which to write, ask your supervisor. 

Here’s a tip: Grammarly’s  Citation Generator  ensures your essays have flawless citations and no plagiarism. Try it for citing journal articles in MLA , APA , and Chicago  styles.

How to write a research proposal

Research proposals, like all other kinds of academic writing, are written in a formal, objective tone. Keep in mind that being concise is a key component of academic writing; formal does not mean flowery. 

Adhere to the structure outlined above. Your reader knows how a research proposal is supposed to read and expects it to fit this template. It’s crucial that you present your research proposal in a clear, logical way. Every question the reader has while reading your proposal should be answered by the final section. 

Editing and proofreading a research proposal

When you’re writing a research proposal, follow the same six-step writing process you follow with every other kind of writing you do. 

After you’ve got a first draft written, take some time to let it “cool off” before you start proofreading . By doing this, you’re making it easier for yourself to catch mistakes and gaps in your writing. 

Common mistakes to avoid when writing a research proposal

When you’re writing a research proposal, avoid these common pitfalls: 

Being too wordy

As we said earlier, formal does not mean flowery. In fact, you should aim to keep your writing as brief and to-the-point as possible. The more economically you can express your purpose and goal, the better.   

Failing to cite relevant sources

When you’re conducting research, you’re adding to the existing body of knowledge on the subject you’re covering. Your research proposal should reference one or more of the landmark research pieces in your field and connect your work to these works in some way. This doesn’t just communicate your work’s relevance—it also demonstrates your familiarity with the field. 

Focusing too much on minor issues

There are probably a lot of great reasons why your research is necessary. These reasons don’t all need to be in your research proposal. In fact, including too many questions and issues in your research proposal can detract from your central purpose, weakening the proposal. Save the minor issues for your research paper itself and cover only the major, key issues you aim to tackle in your proposal. 

Failing to make a strong argument for your research

This is perhaps the easiest way to undermine your proposal because it’s far more subjective than the others. A research proposal is, in essence, a piece of persuasive writing . That means that although you’re presenting your proposal in an objective, academic way, the goal is to get the reader to say “yes” to your work. 

This is true in every case, whether your reader is your supervisor, your department head, a graduate school admissions board, a private or government-backed funding provider, or the editor at a journal in which you’d like to publish your work. 

Polish your writing into a stellar proposal

When you’re asking for approval to conduct research—especially when there’s funding involved—you need to be nothing less than 100 percent confident in your proposal. If your research proposal has spelling or grammatical mistakes, an inconsistent or inappropriate tone, or even just awkward phrasing, those will undermine your credibility. 

Make sure your research proposal shines by using Grammarly to catch all of those issues. Even if you think you caught all of them while you were editing, it’s critical to double-check your work. Your research deserves the best proposal possible, and Grammarly can help you make that happen. 

research proposal design definition vs

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Concept Paper vs. Research Proposal – and when to use each

On the surface, concept papers sound like they do the same job as a research proposal – and essentially, they do. Both are designed to communicate the rationale, methodology and outcomes of a proposed piece of work. The difference between the two lies mostly in the level of detail and the potential audience, based on which your approach towards writing each will vary. In this article, we dig deeper into these and recommend when to use which.

Concept paper: Putting your idea to paper

(For more on concept papers, read: Understanding and developing a concept paper )

Research proposal: Showing how things will get done

Let’s say that through your concept paper, you find funding and collaborators for your proposed research project. You will now get into the nitty gritty of the project with a research proposal, while still keeping it “consumable” enough for a broader audience.

( For more on research proposals, read: Writing a successful research proposal )

research proposal design definition vs

When both are needed, a concept paper precedes a research proposal

Deciding between a concept paper and a research proposal

Whether you send someone a concept paper or a research proposal depends entirely on two things: 

If you are emailing an organisation or individual for the first time, you are more likely to receive a response by attaching a brief, snappy concept paper that is easily read by a multitude of people. On the other hand, some larger organisations, such as pharmaceutical companies, are very used to seeing full-fledged research proposals and may have a portal on their website where you would need to upload one, enabling them to skip the preliminary step of vetting your work through a concept paper.

Our recommendation : Given how pressed many people are for time these days, it would be prudent to send concept papers more frequently than research proposals. If more information is required, you will be asked for it.

Concept papers and research proposals do very similar things, but set out and achieve very different aims. They are often sent in sequence – the concept paper first, followed by the research proposal. The need for a research proposal arises when the concept paper has achieved its mark – when, for example, more information is required for a funding decision to be reached, or due diligence is to be performed, as a result of your concept paper gaining preliminary acceptance. Following up with a research proposal fills in the gaps and will aid in answering questions arising from the concept paper.

Read previous (second) in series: Writing a successful Research Proposal

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Know the Differences & Comparisons

Difference Between Research Proposal and Research Report

Last updated on September 26, 2020 by Surbhi S

research-proposal-vs-research-report

On the other hand, a research report is the culmination of the research endeavour. It is a great way to explain the research work and its outcome to a group of people. It is the outcome of the study conducted at the time of the research process.

This article will help you understand the difference between research proposal and research report.

Content: Research Proposal Vs Research Report

Comparison chart, definition of research proposal.

Research Proposal can be defined as the document prepared by the researcher so as to give a description of the research program in detail. It is typically a request for research funding, for the subject under study. In other words, a research proposal is a summary of the research process, with which the reader can get quick information regarding the research project.

The research proposal seeks final approval, for which it is submitted to the relevant authority. After the research proposal is submitted, it is being evaluated, considering a number of factors like the cost involved, potential impact, soundness of the plan to undertake the project.

It aims at presenting and justifying the need and importance to carry out the study, as well as to present the practical ways, of conducting the research. And for this, persuasive evidence should be provided in the research proposal, to highlight the necessity of the research.

Further, it must discuss the main issues and questions, which the researcher will address in the study. Along with that, it must highlight the fundamental area of the research study.

A research proposal can be prepared in a number of formats, which differs on the basis of their length. It contains an introduction, problem hypothesis, objectives, assumptions, methodology, justification and implication of the research project.

Definition of Research Report

Research Report can be defined as the document in which the researched and analysed data is organized and presented by the researcher in a systematic manner. It is a publication, comprising of the purpose, scope, hypothesis, methodology, findings, limitations, recommendations and conclusion of the research project.

Simply put, a research report is the record of the research process. It is one of the most important segments of the research, as the research work is said to be incomplete if the report is not prepared.

A research report is a document containing collected and considered facts, taken to provide succinct and comprehensible information to people.

Once the research process is over, the entire work is produced in a written material, which is called a research report . It covers the description of the research activities, in an elaborated manner. It contains Introduction, Literature Review, Methodology, Data Collection, Data Analysis, Discussion of Results and Findings, Bibliography and Appendices.

A research report acts as a method to record the research work and its outcome, for future reference.

Key Differences Between Research Proposal and Research Report

The difference between research proposal and research report is discussed as under:

Basically, a research proposal defines the planning stage of the research work, which is prepared in written format, to know its worth. On the other hand, the research report signifies the concluding stage of the research work.

Related Differences

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December 24, 2020 at 6:48 pm

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July 27, 2021 at 3:25 am

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March 15, 2022 at 10:19 pm

well explained in a summarized way.

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research proposal design definition vs

Writing a Scientific Research Project Proposal

Table of Contents

The importance of a well-written research proposal cannot be underestimated. Your research really is only as good as your proposal. A poorly written, or poorly conceived research proposal will doom even an otherwise worthy project. On the other hand, a well-written, high-quality proposal will increase your chances for success.

In this article, we’ll outline the basics of writing an effective scientific research proposal, including the differences between research proposals, grants and cover letters. We’ll also touch on common mistakes made when submitting research proposals, as well as a simple example or template that you can follow.

What is a scientific research proposal?

The main purpose of a scientific research proposal is to convince your audience that your project is worthwhile, and that you have the expertise and wherewithal to complete it. The elements of an effective research proposal mirror those of the research process itself, which we’ll outline below. Essentially, the research proposal should include enough information for the reader to determine if your proposed study is worth pursuing.

It is not an uncommon misunderstanding to think that a research proposal and a cover letter are the same things. However, they are different. The main difference between a research proposal vs cover letter content is distinct. Whereas the research proposal summarizes the proposal for future research, the cover letter connects you to the research, and how you are the right person to complete the proposed research.

There is also sometimes confusion around a research proposal vs grant application. Whereas a research proposal is a statement of intent, related to answering a research question, a grant application is a specific request for funding to complete the research proposed. Of course, there are elements of overlap between the two documents; it’s the purpose of the document that defines one or the other.

Scientific Research Proposal Format

Although there is no one way to write a scientific research proposal, there are specific guidelines. A lot depends on which journal you’re submitting your research proposal to, so you may need to follow their scientific research proposal template.

In general, however, there are fairly universal sections to every scientific research proposal. These include:

Common Mistakes in Writing a Scientific Research Project Proposal

Remember, the best research proposal can be rejected if it’s not well written or is ill-conceived. The most common mistakes made include:

Scientific Research Proposal Example

There are countless examples that you can find for successful research proposals. In addition, you can also find examples of unsuccessful research proposals. Search for successful research proposals in your field, and even for your target journal, to get a good idea on what specifically your audience may be looking for.

While there’s no one example that will show you everything you need to know, looking at a few will give you a good idea of what you need to include in your own research proposal. Talk, also, to colleagues in your field, especially if you are a student or a new researcher. We can often learn from the mistakes of others. The more prepared and knowledgeable you are prior to writing your research proposal, the more likely you are to succeed.

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One of the top reasons scientific research proposals are rejected is due to poor logic and flow. Check out our Language Editing Services to ensure a great proposal , that’s clear and concise, and properly referenced. Check our video for more information, and get started today.

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Guide to Experimental Design | Overview, 5 steps & Examples

Published on December 3, 2019 by Rebecca Bevans . Revised on December 5, 2022.

Experiments are used to study causal relationships . You manipulate one or more independent variables and measure their effect on one or more dependent variables.

Experimental design create a set of procedures to systematically test a hypothesis . A good experimental design requires a strong understanding of the system you are studying.

There are five key steps in designing an experiment:

For valid conclusions, you also need to select a representative sample and control any  extraneous variables that might influence your results. If random assignment of participants to control and treatment groups is impossible, unethical, or highly difficult, consider an observational study instead. This minimizes several types of research bias, particularly sampling bias , survivorship bias , and attrition bias as time passes.

Table of contents

Step 1: define your variables, step 2: write your hypothesis, step 3: design your experimental treatments, step 4: assign your subjects to treatment groups, step 5: measure your dependent variable, frequently asked questions about experiments.

You should begin with a specific research question . We will work with two research question examples, one from health sciences and one from ecology:

To translate your research question into an experimental hypothesis, you need to define the main variables and make predictions about how they are related.

Start by simply listing the independent and dependent variables .

Then you need to think about possible extraneous and confounding variables and consider how you might control  them in your experiment.

Finally, you can put these variables together into a diagram. Use arrows to show the possible relationships between variables and include signs to show the expected direction of the relationships.

Diagram of the relationship between variables in a sleep experiment

Here we predict that increasing temperature will increase soil respiration and decrease soil moisture, while decreasing soil moisture will lead to decreased soil respiration.

Now that you have a strong conceptual understanding of the system you are studying, you should be able to write a specific, testable hypothesis that addresses your research question.

The next steps will describe how to design a controlled experiment . In a controlled experiment, you must be able to:

If your study system doesn’t match these criteria, there are other types of research you can use to answer your research question.

Prevent plagiarism. Run a free check.

How you manipulate the independent variable can affect the experiment’s external validity – that is, the extent to which the results can be generalized and applied to the broader world.

First, you may need to decide how widely to vary your independent variable.

Second, you may need to choose how finely to vary your independent variable. Sometimes this choice is made for you by your experimental system, but often you will need to decide, and this will affect how much you can infer from your results.

How you apply your experimental treatments to your test subjects is crucial for obtaining valid and reliable results.

First, you need to consider the study size : how many individuals will be included in the experiment? In general, the more subjects you include, the greater your experiment’s statistical power , which determines how much confidence you can have in your results.

Then you need to randomly assign your subjects to treatment groups . Each group receives a different level of the treatment (e.g. no phone use, low phone use, high phone use).

You should also include a control group , which receives no treatment. The control group tells us what would have happened to your test subjects without any experimental intervention.

When assigning your subjects to groups, there are two main choices you need to make:

Randomization

An experiment can be completely randomized or randomized within blocks (aka strata):

Sometimes randomization isn’t practical or ethical , so researchers create partially-random or even non-random designs. An experimental design where treatments aren’t randomly assigned is called a quasi-experimental design .

Between-subjects vs. within-subjects

In a between-subjects design (also known as an independent measures design or classic ANOVA design), individuals receive only one of the possible levels of an experimental treatment.

In medical or social research, you might also use matched pairs within your between-subjects design to make sure that each treatment group contains the same variety of test subjects in the same proportions.

In a within-subjects design (also known as a repeated measures design), every individual receives each of the experimental treatments consecutively, and their responses to each treatment are measured.

Within-subjects or repeated measures can also refer to an experimental design where an effect emerges over time, and individual responses are measured over time in order to measure this effect as it emerges.

Counterbalancing (randomizing or reversing the order of treatments among subjects) is often used in within-subjects designs to ensure that the order of treatment application doesn’t influence the results of the experiment.

Finally, you need to decide how you’ll collect data on your dependent variable outcomes. You should aim for reliable and valid measurements that minimize research bias or error.

Some variables, like temperature, can be objectively measured with scientific instruments. Others may need to be operationalized to turn them into measurable observations.

How precisely you measure your dependent variable also affects the kinds of statistical analysis you can use on your data.

Experiments are always context-dependent, and a good experimental design will take into account all of the unique considerations of your study system to produce information that is both valid and relevant to your research question.

Experimental design means planning a set of procedures to investigate a relationship between variables . To design a controlled experiment, you need:

When designing the experiment, you decide:

Experimental design is essential to the internal and external validity of your experiment.

The key difference between observational studies and experimental designs is that a well-done observational study does not influence the responses of participants, while experiments do have some sort of treatment condition applied to at least some participants by random assignment .

A confounding variable , also called a confounder or confounding factor, is a third variable in a study examining a potential cause-and-effect relationship.

A confounding variable is related to both the supposed cause and the supposed effect of the study. It can be difficult to separate the true effect of the independent variable from the effect of the confounding variable.

In your research design , it’s important to identify potential confounding variables and plan how you will reduce their impact.

In a between-subjects design , every participant experiences only one condition, and researchers assess group differences between participants in various conditions.

In a within-subjects design , each participant experiences all conditions, and researchers test the same participants repeatedly for differences between conditions.

The word “between” means that you’re comparing different conditions between groups, while the word “within” means you’re comparing different conditions within the same group.

An experimental group, also known as a treatment group, receives the treatment whose effect researchers wish to study, whereas a control group does not. They should be identical in all other ways.

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  1. What Is a Research Design

    A research design is a strategy for answering your research question using empirical data. Creating a research design means making decisions about: Your overall research objectives and approach Whether you'll rely on primary research or secondary research Your sampling methods or criteria for selecting subjects Your data collection methods

  2. What Is A Research Proposal? Definition + Examples

    What is a research proposal? A research proposal is a simply a structured, formal document that explains what you plan to research (i.e. your research topic), why it's worth researching (i.e. your justification), and how you plan to investigate it (i.e. your practical approach).

  3. Organizing Your Social Sciences Research Paper

    The research design refers to the overall strategy and analytical approach that you have chosen in order to integrate, in a coherent and logical way, the different components of the study, thus ensuring that the research problem will be thoroughly investigated.

  4. What is the difference between research proposal and research design

    Research design is mainly method, discussion, budget. Research proposal is composed of title, abstract, table of contents, introduction, literature review plus research design. A research design cannot stand alone. It has to be part of a research (proposal) to have meaning and purpose. Research proposal is more extensive than research design.

  5. How to Write a Research Proposal

    In a research proposal, the goal is to present the author's plan for the research they intend to conduct. In some cases, part of this goal is to secure funding for said research. In others, it's to have the research approved by the author's supervisor or department so they can move forward with it.

  6. (PDF) Research design and research proposal checklists

    Research design and research proposal checklists Authors: Woodrow Denham Unaffiliated Abstract Writing a research proposal is an invaluable way to organize your thoughts about a project that...

  7. (Pdf) Research Proposal

    In fact the research proposal is the conceptual structure within which research is conducted; it constitutes the blueprint for the col lection, meas urement and a nalysis of data . As

  8. Concept Paper vs. Research Proposal

    Both are designed to communicate the rationale, methodology and outcomes of a proposed piece of work. The difference between the two lies mostly in the level of detail and the potential audience, based on which your approach towards writing each will vary. In this article, we dig deeper into these and recommend when to use which.

  9. Difference Between Research Proposal and Research Report

    A research proposal signifies a theoretical framework within which the research is carried out. In finer terms, a research proposal is a sketch for the collection, measurement and analysis of data. A research report implies a scientific write-up on the research findings, which is prepared in a specific format.

  10. Research design and Proposal Writing

    Proposal Proposal is the written document that describes the topic, Problem, design, and methodologies to be adopted to conduct the proposed research. Why Proposal The development of proposal for any research study is essential because • It allows the researcher to plan and review the steps of the project.

  11. Writing a Scientific Research Project Proposal

    The main difference between a research proposal vs cover letter content is distinct. Whereas the research proposal summarizes the proposal for future research, the cover letter connects you to the research, and how you are the right person to complete the proposed research.

  12. Research Design: Definition, Types & Characteristics

    Experimental research is a type of research design in which the study is carried out utilising a scientific approach and two sets of variables. The first set serves as a constant against which the variations in the second set are measured. Experimentation is used in quantitative research methodologies, for example.

  13. Guide to Experimental Design

    Step 1: Define your variables. You should begin with a specific research question. We will work with two research question examples, one from health sciences and one from ecology: Example question 1: Phone use and sleep. You want to know how phone use before bedtime affects sleep patterns.

  14. PDF CHAPTER 4 RESEARCH DESIGN AND METHODOLOGY

    research instrument due to his/her active participation in the research process, is considered as being external to the actual research, and results are expected to be replicable, no matter who conducts the research. 4.4.2 QUALITATIVE RESEARCH METHODOLOGY. Qualitative research, according to Van der Merwe (cited by Garbers, 1996) is a research

  15. How to Write a Research Proposal: Structure, Examples & Common Mistakes

    Specify the problem of the study and provide a more detailed elaboration of the research purpose. This is very important when the research problem is multifaceted or complex. State the rationale of your research proposal and explain, in an engaging way, why it is worthwhile to conduct.

  16. PDF The Selection of a Research Approach

    Two important components in each definition are that the approach to research involves philosophical assumptions as well as distinct methods or procedures. The broad research approach is the . plan or proposal to conduct research, involves the intersection of philosophy, research designs, and spe-cific methods.

  17. Research proposal

    A research proposal is a document proposing a research project, generally in the sciences or academia, and generally constitutes a request for sponsorship of that research. Proposals are evaluated on the cost and potential impact of the proposed research, and on the soundness of the proposed plan for carrying it out. Research proposals ...

  18. Research design

    Research design refers to the overall strategy utilized to carry out research that defines a succinct and logical plan to tackle established research question(s) through the collection, interpretation, analysis, and discussion of data.. Incorporated in the design of a research study will depend on the standpoint of the researcher over their beliefs in the nature of knowledge (see epistemology ...

  19. What is a Research Proposal?

    A research proposal needs to let people know why the project is a good and/or needed idea and that you understand what information and studies are already out there. Keep in mind that the way the ...