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- What Is a Research Design | Types, Guide & Examples
What Is a Research Design | Types, Guide & Examples
Published on June 7, 2021 by Shona McCombes . Revised on January 23, 2023 by Pritha Bhandari.
A research design is a strategy for answering your research question using empirical data. Creating a research design means making decisions about:
- Your overall research objectives and approach
- Whether you’ll rely on primary research or secondary research
- Your sampling methods or criteria for selecting subjects
- Your data collection methods
- The procedures you’ll follow to collect data
- Your data analysis methods
A well-planned research design helps ensure that your methods match your research objectives and that you use the right kind of analysis for your data.
Table of contents
Step 1: consider your aims and approach, step 2: choose a type of research design, step 3: identify your population and sampling method, step 4: choose your data collection methods, step 5: plan your data collection procedures, step 6: decide on your data analysis strategies, frequently asked questions about research design.
- Introduction
Before you can start designing your research, you should already have a clear idea of the research question you want to investigate.
There are many different ways you could go about answering this question. Your research design choices should be driven by your aims and priorities—start by thinking carefully about what you want to achieve.
The first choice you need to make is whether you’ll take a qualitative or quantitative approach.
Qualitative research designs tend to be more flexible and inductive , allowing you to adjust your approach based on what you find throughout the research process.
Quantitative research designs tend to be more fixed and deductive , with variables and hypotheses clearly defined in advance of data collection.
It’s also possible to use a mixed-methods design that integrates aspects of both approaches. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions.
Practical and ethical considerations when designing research
As well as scientific considerations, you need to think practically when designing your research. If your research involves people or animals, you also need to consider research ethics .
- How much time do you have to collect data and write up the research?
- Will you be able to gain access to the data you need (e.g., by travelling to a specific location or contacting specific people)?
- Do you have the necessary research skills (e.g., statistical analysis or interview techniques)?
- Will you need ethical approval ?
At each stage of the research design process, make sure that your choices are practically feasible.
Within both qualitative and quantitative approaches, there are several types of research design to choose from. Each type provides a framework for the overall shape of your research.
Types of quantitative research designs
Quantitative designs can be split into four main types.
- Experimental and quasi-experimental designs allow you to test cause-and-effect relationships
- Descriptive and correlational designs allow you to measure variables and describe relationships between them.
With descriptive and correlational designs, you can get a clear picture of characteristics, trends and relationships as they exist in the real world. However, you can’t draw conclusions about cause and effect (because correlation doesn’t imply causation ).
Experiments are the strongest way to test cause-and-effect relationships without the risk of other variables influencing the results. However, their controlled conditions may not always reflect how things work in the real world. They’re often also more difficult and expensive to implement.
Types of qualitative research designs
Qualitative designs are less strictly defined. This approach is about gaining a rich, detailed understanding of a specific context or phenomenon, and you can often be more creative and flexible in designing your research.
The table below shows some common types of qualitative design. They often have similar approaches in terms of data collection, but focus on different aspects when analyzing the data.
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Your research design should clearly define who or what your research will focus on, and how you’ll go about choosing your participants or subjects.
In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you’ll actually collect data from.
Defining the population
A population can be made up of anything you want to study—plants, animals, organizations, texts, countries, etc. In the social sciences, it most often refers to a group of people.
For example, will you focus on people from a specific demographic, region or background? Are you interested in people with a certain job or medical condition, or users of a particular product?
The more precisely you define your population, the easier it will be to gather a representative sample.
Sampling methods
Even with a narrowly defined population, it’s rarely possible to collect data from every individual. Instead, you’ll collect data from a sample.
To select a sample, there are two main approaches: probability sampling and non-probability sampling . The sampling method you use affects how confidently you can generalize your results to the population as a whole.
Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless you’re dealing with a very small and accessible population.
For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.
Case selection in qualitative research
In some types of qualitative designs, sampling may not be relevant.
For example, in an ethnography or a case study , your aim is to deeply understand a specific context, not to generalize to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.
In these types of design, you still have to carefully consider your choice of case or community. You should have a clear rationale for why this particular case is suitable for answering your research question .
For example, you might choose a case study that reveals an unusual or neglected aspect of your research problem, or you might choose several very similar or very different cases in order to compare them.
Data collection methods are ways of directly measuring variables and gathering information. They allow you to gain first-hand knowledge and original insights into your research problem.
You can choose just one data collection method, or use several methods in the same study.
Survey methods
Surveys allow you to collect data about opinions, behaviors, experiences, and characteristics by asking people directly. There are two main survey methods to choose from: questionnaires and interviews .
Observation methods
Observational studies allow you to collect data unobtrusively, observing characteristics, behaviors or social interactions without relying on self-reporting.
Observations may be conducted in real time, taking notes as you observe, or you might make audiovisual recordings for later analysis. They can be qualitative or quantitative.
Other methods of data collection
There are many other ways you might collect data depending on your field and topic.
If you’re not sure which methods will work best for your research design, try reading some papers in your field to see what kinds of data collection methods they used.
Secondary data
If you don’t have the time or resources to collect data from the population you’re interested in, you can also choose to use secondary data that other researchers already collected—for example, datasets from government surveys or previous studies on your topic.
With this raw data, you can do your own analysis to answer new research questions that weren’t addressed by the original study.
Using secondary data can expand the scope of your research, as you may be able to access much larger and more varied samples than you could collect yourself.
However, it also means you don’t have any control over which variables to measure or how to measure them, so the conclusions you can draw may be limited.
As well as deciding on your methods, you need to plan exactly how you’ll use these methods to collect data that’s consistent, accurate, and unbiased.
Planning systematic procedures is especially important in quantitative research, where you need to precisely define your variables and ensure your measurements are high in reliability and validity.
Operationalization
Some variables, like height or age, are easily measured. But often you’ll be dealing with more abstract concepts, like satisfaction, anxiety, or competence. Operationalization means turning these fuzzy ideas into measurable indicators.
If you’re using observations , which events or actions will you count?
If you’re using surveys , which questions will you ask and what range of responses will be offered?
You may also choose to use or adapt existing materials designed to measure the concept you’re interested in—for example, questionnaires or inventories whose reliability and validity has already been established.
Reliability and validity
Reliability means your results can be consistently reproduced, while validity means that you’re actually measuring the concept you’re interested in.
For valid and reliable results, your measurement materials should be thoroughly researched and carefully designed. Plan your procedures to make sure you carry out the same steps in the same way for each participant.
If you’re developing a new questionnaire or other instrument to measure a specific concept, running a pilot study allows you to check its validity and reliability in advance.
Sampling procedures
As well as choosing an appropriate sampling method , you need a concrete plan for how you’ll actually contact and recruit your selected sample.
That means making decisions about things like:
- How many participants do you need for an adequate sample size?
- What inclusion and exclusion criteria will you use to identify eligible participants?
- How will you contact your sample—by mail, online, by phone, or in person?
If you’re using a probability sampling method , it’s important that everyone who is randomly selected actually participates in the study. How will you ensure a high response rate?
If you’re using a non-probability method , how will you avoid research bias and ensure a representative sample?
Data management
It’s also important to create a data management plan for organizing and storing your data.
Will you need to transcribe interviews or perform data entry for observations? You should anonymize and safeguard any sensitive data, and make sure it’s backed up regularly.
Keeping your data well-organized will save time when it comes to analyzing it. It can also help other researchers validate and add to your findings (high replicability ).
On its own, raw data can’t answer your research question. The last step of designing your research is planning how you’ll analyze the data.
Quantitative data analysis
In quantitative research, you’ll most likely use some form of statistical analysis . With statistics, you can summarize your sample data, make estimates, and test hypotheses.
Using descriptive statistics , you can summarize your sample data in terms of:
- The distribution of the data (e.g., the frequency of each score on a test)
- The central tendency of the data (e.g., the mean to describe the average score)
- The variability of the data (e.g., the standard deviation to describe how spread out the scores are)
The specific calculations you can do depend on the level of measurement of your variables.
Using inferential statistics , you can:
- Make estimates about the population based on your sample data.
- Test hypotheses about a relationship between variables.
Regression and correlation tests look for associations between two or more variables, while comparison tests (such as t tests and ANOVAs ) look for differences in the outcomes of different groups.
Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data.
Qualitative data analysis
In qualitative research, your data will usually be very dense with information and ideas. Instead of summing it up in numbers, you’ll need to comb through the data in detail, interpret its meanings, identify patterns, and extract the parts that are most relevant to your research question.
Two of the most common approaches to doing this are thematic analysis and discourse analysis .
There are many other ways of analyzing qualitative data depending on the aims of your research. To get a sense of potential approaches, try reading some qualitative research papers in your field.
A research design is a strategy for answering your research question . It defines your overall approach and determines how you will collect and analyze data.
A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources . This allows you to draw valid , trustworthy conclusions.
Quantitative research designs can be divided into two main categories:
- Correlational and descriptive designs are used to investigate characteristics, averages, trends, and associations between variables.
- Experimental and quasi-experimental designs are used to test causal relationships .
Qualitative research designs tend to be more flexible. Common types of qualitative design include case study , ethnography , and grounded theory designs.
The priorities of a research design can vary depending on the field, but you usually have to specify:
- Your research questions and/or hypotheses
- Your overall approach (e.g., qualitative or quantitative )
- The type of design you’re using (e.g., a survey , experiment , or case study )
- Your data collection methods (e.g., questionnaires , observations)
- Your data collection procedures (e.g., operationalization , timing and data management)
- Your data analysis methods (e.g., statistical tests or thematic analysis )
A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.
In statistics, sampling allows you to test a hypothesis about the characteristics of a population.
Operationalization means turning abstract conceptual ideas into measurable observations.
For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioral avoidance of crowded places, or physical anxiety symptoms in social situations.
Before collecting data , it’s important to consider how you will operationalize the variables that you want to measure.
A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.
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Organizing Academic Research Papers: Purpose of Guide
Purpose of guide.
- Design Flaws to Avoid
- Glossary of Research Terms
- Narrowing a Topic Idea
- Broadening a Topic Idea
- Extending the Timeliness of a Topic Idea
- Academic Writing Style
- Choosing a Title
- Making an Outline
- Paragraph Development
- Executive Summary
- Background Information
- The Research Problem/Question
- Theoretical Framework
- Citation Tracking
- Content Alert Services
- Evaluating Sources
- Primary Sources
- Secondary Sources
- Tertiary Sources
- What Is Scholarly vs. Popular?
- Qualitative Methods
- Quantitative Methods
- Using Non-Textual Elements
- Limitations of the Study
- Common Grammar Mistakes
- Avoiding Plagiarism
- Footnotes or Endnotes?
- Further Readings
- Annotated Bibliography
- Dealing with Nervousness
- Using Visual Aids
- Grading Someone Else's Paper
- How to Manage Group Projects
- Multiple Book Review Essay
- Reviewing Collected Essays
- About Informed Consent
- Writing Field Notes
- Writing a Policy Memo
- Writing a Research Proposal
- Acknowledgements
This guide is intended to help you organize and write a quality academic research paper. Also included are recommendations regarding how to manage specific course assignments. Note that, if you have specific questions about how to write a research paper, you should always seek advice from your professor before you begin. Specific requirements stated by your professor will always supersede instructions provided in these general guidelines.
Thanks to Dr. Robert V. Labaree of the Von KleinSmid Center Library for International and Public Affairs, University of Southern California Libraries , for sharing the content of this guide.
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Organizing Your Social Sciences Research Paper
- Types of Research Designs
- Purpose of Guide
- Design Flaws to Avoid
- Independent and Dependent Variables
- Glossary of Research Terms
- Reading Research Effectively
- Narrowing a Topic Idea
- Broadening a Topic Idea
- Extending the Timeliness of a Topic Idea
- Academic Writing Style
- Choosing a Title
- Making an Outline
- Paragraph Development
- Research Process Video Series
- Executive Summary
- The C.A.R.S. Model
- Background Information
- The Research Problem/Question
- Theoretical Framework
- Citation Tracking
- Content Alert Services
- Evaluating Sources
- Primary Sources
- Secondary Sources
- Tiertiary Sources
- Scholarly vs. Popular Publications
- Qualitative Methods
- Quantitative Methods
- Insiderness
- Using Non-Textual Elements
- Limitations of the Study
- Common Grammar Mistakes
- Writing Concisely
- Avoiding Plagiarism
- Footnotes or Endnotes?
- Further Readings
- Bibliography
Introduction
Before beginning your paper, you need to decide how you plan to design the study .
The research design refers to the overall strategy and analytical approach that you have chosen in order to integrate, in a coherent and logical way, the different components of the study, thus ensuring that the research problem will be thoroughly investigated. It constitutes the blueprint for the collection, measurement, and interpretation of information and data. Note that the research problem determines the type of design you choose, not the other way around!
De Vaus, D. A. Research Design in Social Research . London: SAGE, 2001; Trochim, William M.K. Research Methods Knowledge Base. 2006.
General Structure and Writing Style
The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem logically and as unambiguously as possible . In social sciences research, obtaining information relevant to the research problem generally entails specifying the type of evidence needed to test the underlying assumptions of a theory, to evaluate a program, or to accurately describe and assess meaning related to an observable phenomenon.
With this in mind, a common mistake made by researchers is that they begin their investigations before they have thought critically about what information is required to address the research problem. Without attending to these design issues beforehand, the overall research problem will not be adequately addressed and any conclusions drawn will run the risk of being weak and unconvincing. As a consequence, the overall validity of the study will be undermined.
The length and complexity of describing the research design in your paper can vary considerably, but any well-developed description will achieve the following :
- Identify the research problem clearly and justify its selection, particularly in relation to any valid alternative designs that could have been used,
- Review and synthesize previously published literature associated with the research problem,
- Clearly and explicitly specify hypotheses [i.e., research questions] central to the problem,
- Effectively describe the information and/or data which will be necessary for an adequate testing of the hypotheses and explain how such information and/or data will be obtained, and
- Describe the methods of analysis to be applied to the data in determining whether or not the hypotheses are true or false.
The research design is usually incorporated into the introduction of your paper . You can obtain an overall sense of what to do by reviewing studies that have utilized the same research design [e.g., using a case study approach]. This can help you develop an outline to follow for your own paper.
NOTE : Use the SAGE Research Methods Online and Cases and the SAGE Research Methods Videos databases to search for scholarly resources on how to apply specific research designs and methods . The Research Methods Online database contains links to more than 175,000 pages of SAGE publisher's book, journal, and reference content on quantitative, qualitative, and mixed research methodologies. Also included is a collection of case studies of social research projects that can be used to help you better understand abstract or complex methodological concepts. The Research Methods Videos database contains hours of tutorials, interviews, video case studies, and mini-documentaries covering the entire research process.
Creswell, John W. and J. David Creswell. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . 5th edition. Thousand Oaks, CA: Sage, 2018; De Vaus, D. A. Research Design in Social Research . London: SAGE, 2001; Gorard, Stephen. Research Design: Creating Robust Approaches for the Social Sciences . Thousand Oaks, CA: Sage, 2013; Leedy, Paul D. and Jeanne Ellis Ormrod. Practical Research: Planning and Design . Tenth edition. Boston, MA: Pearson, 2013; Vogt, W. Paul, Dianna C. Gardner, and Lynne M. Haeffele. When to Use What Research Design . New York: Guilford, 2012.
Action Research Design
Definition and Purpose
The essentials of action research design follow a characteristic cycle whereby initially an exploratory stance is adopted, where an understanding of a problem is developed and plans are made for some form of interventionary strategy. Then the intervention is carried out [the "action" in action research] during which time, pertinent observations are collected in various forms. The new interventional strategies are carried out, and this cyclic process repeats, continuing until a sufficient understanding of [or a valid implementation solution for] the problem is achieved. The protocol is iterative or cyclical in nature and is intended to foster deeper understanding of a given situation, starting with conceptualizing and particularizing the problem and moving through several interventions and evaluations.
What do these studies tell you ?
- This is a collaborative and adaptive research design that lends itself to use in work or community situations.
- Design focuses on pragmatic and solution-driven research outcomes rather than testing theories.
- When practitioners use action research, it has the potential to increase the amount they learn consciously from their experience; the action research cycle can be regarded as a learning cycle.
- Action research studies often have direct and obvious relevance to improving practice and advocating for change.
- There are no hidden controls or preemption of direction by the researcher.
What these studies don't tell you ?
- It is harder to do than conducting conventional research because the researcher takes on responsibilities of advocating for change as well as for researching the topic.
- Action research is much harder to write up because it is less likely that you can use a standard format to report your findings effectively [i.e., data is often in the form of stories or observation].
- Personal over-involvement of the researcher may bias research results.
- The cyclic nature of action research to achieve its twin outcomes of action [e.g. change] and research [e.g. understanding] is time-consuming and complex to conduct.
- Advocating for change usually requires buy-in from study participants.
Coghlan, David and Mary Brydon-Miller. The Sage Encyclopedia of Action Research . Thousand Oaks, CA: Sage, 2014; Efron, Sara Efrat and Ruth Ravid. Action Research in Education: A Practical Guide . New York: Guilford, 2013; Gall, Meredith. Educational Research: An Introduction . Chapter 18, Action Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Gorard, Stephen. Research Design: Creating Robust Approaches for the Social Sciences . Thousand Oaks, CA: Sage, 2013; Kemmis, Stephen and Robin McTaggart. “Participatory Action Research.” In Handbook of Qualitative Research . Norman Denzin and Yvonna S. Lincoln, eds. 2nd ed. (Thousand Oaks, CA: SAGE, 2000), pp. 567-605; McNiff, Jean. Writing and Doing Action Research . London: Sage, 2014; Reason, Peter and Hilary Bradbury. Handbook of Action Research: Participative Inquiry and Practice . Thousand Oaks, CA: SAGE, 2001.
Case Study Design
A case study is an in-depth study of a particular research problem rather than a sweeping statistical survey or comprehensive comparative inquiry. It is often used to narrow down a very broad field of research into one or a few easily researchable examples. The case study research design is also useful for testing whether a specific theory and model actually applies to phenomena in the real world. It is a useful design when not much is known about an issue or phenomenon.
- Approach excels at bringing us to an understanding of a complex issue through detailed contextual analysis of a limited number of events or conditions and their relationships.
- A researcher using a case study design can apply a variety of methodologies and rely on a variety of sources to investigate a research problem.
- Design can extend experience or add strength to what is already known through previous research.
- Social scientists, in particular, make wide use of this research design to examine contemporary real-life situations and provide the basis for the application of concepts and theories and the extension of methodologies.
- The design can provide detailed descriptions of specific and rare cases.
- A single or small number of cases offers little basis for establishing reliability or to generalize the findings to a wider population of people, places, or things.
- Intense exposure to the study of a case may bias a researcher's interpretation of the findings.
- Design does not facilitate assessment of cause and effect relationships.
- Vital information may be missing, making the case hard to interpret.
- The case may not be representative or typical of the larger problem being investigated.
- If the criteria for selecting a case is because it represents a very unusual or unique phenomenon or problem for study, then your interpretation of the findings can only apply to that particular case.
Case Studies. [email protected] Colorado State University; Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 4, Flexible Methods: Case Study Design. 2nd ed. New York: Columbia University Press, 1999; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Greenhalgh, Trisha, editor. Case Study Evaluation: Past, Present and Future Challenges . Bingley, UK: Emerald Group Publishing, 2015; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Stake, Robert E. The Art of Case Study Research . Thousand Oaks, CA: SAGE, 1995; Yin, Robert K. Case Study Research: Design and Theory . Applied Social Research Methods Series, no. 5. 3rd ed. Thousand Oaks, CA: SAGE, 2003.
Causal Design
Causality studies may be thought of as understanding a phenomenon in terms of conditional statements in the form, “If X, then Y.” This type of research is used to measure what impact a specific change will have on existing norms and assumptions. Most social scientists seek causal explanations that reflect tests of hypotheses. Causal effect (nomothetic perspective) occurs when variation in one phenomenon, an independent variable, leads to or results, on average, in variation in another phenomenon, the dependent variable.
Conditions necessary for determining causality:
- Empirical association -- a valid conclusion is based on finding an association between the independent variable and the dependent variable.
- Appropriate time order -- to conclude that causation was involved, one must see that cases were exposed to variation in the independent variable before variation in the dependent variable.
- Nonspuriousness -- a relationship between two variables that is not due to variation in a third variable.
- Causality research designs assist researchers in understanding why the world works the way it does through the process of proving a causal link between variables and by the process of eliminating other possibilities.
- Replication is possible.
- There is greater confidence the study has internal validity due to the systematic subject selection and equity of groups being compared.
- Not all relationships are causal! The possibility always exists that, by sheer coincidence, two unrelated events appear to be related [e.g., Punxatawney Phil could accurately predict the duration of Winter for five consecutive years but, the fact remains, he's just a big, furry rodent].
- Conclusions about causal relationships are difficult to determine due to a variety of extraneous and confounding variables that exist in a social environment. This means causality can only be inferred, never proven.
- If two variables are correlated, the cause must come before the effect. However, even though two variables might be causally related, it can sometimes be difficult to determine which variable comes first and, therefore, to establish which variable is the actual cause and which is the actual effect.
Beach, Derek and Rasmus Brun Pedersen. Causal Case Study Methods: Foundations and Guidelines for Comparing, Matching, and Tracing . Ann Arbor, MI: University of Michigan Press, 2016; Bachman, Ronet. The Practice of Research in Criminology and Criminal Justice . Chapter 5, Causation and Research Designs. 3rd ed. Thousand Oaks, CA: Pine Forge Press, 2007; Brewer, Ernest W. and Jennifer Kubn. “Causal-Comparative Design.” In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 125-132; Causal Research Design: Experimentation. Anonymous SlideShare Presentation; Gall, Meredith. Educational Research: An Introduction . Chapter 11, Nonexperimental Research: Correlational Designs. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Trochim, William M.K. Research Methods Knowledge Base. 2006.
Cohort Design
Often used in the medical sciences, but also found in the applied social sciences, a cohort study generally refers to a study conducted over a period of time involving members of a population which the subject or representative member comes from, and who are united by some commonality or similarity. Using a quantitative framework, a cohort study makes note of statistical occurrence within a specialized subgroup, united by same or similar characteristics that are relevant to the research problem being investigated, rather than studying statistical occurrence within the general population. Using a qualitative framework, cohort studies generally gather data using methods of observation. Cohorts can be either "open" or "closed."
- Open Cohort Studies [dynamic populations, such as the population of Los Angeles] involve a population that is defined just by the state of being a part of the study in question (and being monitored for the outcome). Date of entry and exit from the study is individually defined, therefore, the size of the study population is not constant. In open cohort studies, researchers can only calculate rate based data, such as, incidence rates and variants thereof.
- Closed Cohort Studies [static populations, such as patients entered into a clinical trial] involve participants who enter into the study at one defining point in time and where it is presumed that no new participants can enter the cohort. Given this, the number of study participants remains constant (or can only decrease).
- The use of cohorts is often mandatory because a randomized control study may be unethical. For example, you cannot deliberately expose people to asbestos, you can only study its effects on those who have already been exposed. Research that measures risk factors often relies upon cohort designs.
- Because cohort studies measure potential causes before the outcome has occurred, they can demonstrate that these “causes” preceded the outcome, thereby avoiding the debate as to which is the cause and which is the effect.
- Cohort analysis is highly flexible and can provide insight into effects over time and related to a variety of different types of changes [e.g., social, cultural, political, economic, etc.].
- Either original data or secondary data can be used in this design.
- In cases where a comparative analysis of two cohorts is made [e.g., studying the effects of one group exposed to asbestos and one that has not], a researcher cannot control for all other factors that might differ between the two groups. These factors are known as confounding variables.
- Cohort studies can end up taking a long time to complete if the researcher must wait for the conditions of interest to develop within the group. This also increases the chance that key variables change during the course of the study, potentially impacting the validity of the findings.
- Due to the lack of randominization in the cohort design, its external validity is lower than that of study designs where the researcher randomly assigns participants.
Healy P, Devane D. “Methodological Considerations in Cohort Study Designs.” Nurse Researcher 18 (2011): 32-36; Glenn, Norval D, editor. Cohort Analysis . 2nd edition. Thousand Oaks, CA: Sage, 2005; Levin, Kate Ann. Study Design IV: Cohort Studies. Evidence-Based Dentistry 7 (2003): 51–52; Payne, Geoff. “Cohort Study.” In The SAGE Dictionary of Social Research Methods . Victor Jupp, editor. (Thousand Oaks, CA: Sage, 2006), pp. 31-33; Study Design 101. Himmelfarb Health Sciences Library. George Washington University, November 2011; Cohort Study. Wikipedia.
Cross-Sectional Design
Cross-sectional research designs have three distinctive features: no time dimension; a reliance on existing differences rather than change following intervention; and, groups are selected based on existing differences rather than random allocation. The cross-sectional design can only measure differences between or from among a variety of people, subjects, or phenomena rather than a process of change. As such, researchers using this design can only employ a relatively passive approach to making causal inferences based on findings.
- Cross-sectional studies provide a clear 'snapshot' of the outcome and the characteristics associated with it, at a specific point in time.
- Unlike an experimental design, where there is an active intervention by the researcher to produce and measure change or to create differences, cross-sectional designs focus on studying and drawing inferences from existing differences between people, subjects, or phenomena.
- Entails collecting data at and concerning one point in time. While longitudinal studies involve taking multiple measures over an extended period of time, cross-sectional research is focused on finding relationships between variables at one moment in time.
- Groups identified for study are purposely selected based upon existing differences in the sample rather than seeking random sampling.
- Cross-section studies are capable of using data from a large number of subjects and, unlike observational studies, is not geographically bound.
- Can estimate prevalence of an outcome of interest because the sample is usually taken from the whole population.
- Because cross-sectional designs generally use survey techniques to gather data, they are relatively inexpensive and take up little time to conduct.
- Finding people, subjects, or phenomena to study that are very similar except in one specific variable can be difficult.
- Results are static and time bound and, therefore, give no indication of a sequence of events or reveal historical or temporal contexts.
- Studies cannot be utilized to establish cause and effect relationships.
- This design only provides a snapshot of analysis so there is always the possibility that a study could have differing results if another time-frame had been chosen.
- There is no follow up to the findings.
Bethlehem, Jelke. "7: Cross-sectional Research." In Research Methodology in the Social, Behavioural and Life Sciences . Herman J Adèr and Gideon J Mellenbergh, editors. (London, England: Sage, 1999), pp. 110-43; Bourque, Linda B. “Cross-Sectional Design.” In The SAGE Encyclopedia of Social Science Research Methods . Michael S. Lewis-Beck, Alan Bryman, and Tim Futing Liao. (Thousand Oaks, CA: 2004), pp. 230-231; Hall, John. “Cross-Sectional Survey Design.” In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 173-174; Helen Barratt, Maria Kirwan. Cross-Sectional Studies: Design Application, Strengths and Weaknesses of Cross-Sectional Studies. Healthknowledge, 2009. Cross-Sectional Study. Wikipedia.
Descriptive Design
Descriptive research designs help provide answers to the questions of who, what, when, where, and how associated with a particular research problem; a descriptive study cannot conclusively ascertain answers to why. Descriptive research is used to obtain information concerning the current status of the phenomena and to describe "what exists" with respect to variables or conditions in a situation.
- The subject is being observed in a completely natural and unchanged natural environment. True experiments, whilst giving analyzable data, often adversely influence the normal behavior of the subject [a.k.a., the Heisenberg effect whereby measurements of certain systems cannot be made without affecting the systems].
- Descriptive research is often used as a pre-cursor to more quantitative research designs with the general overview giving some valuable pointers as to what variables are worth testing quantitatively.
- If the limitations are understood, they can be a useful tool in developing a more focused study.
- Descriptive studies can yield rich data that lead to important recommendations in practice.
- Appoach collects a large amount of data for detailed analysis.
- The results from a descriptive research cannot be used to discover a definitive answer or to disprove a hypothesis.
- Because descriptive designs often utilize observational methods [as opposed to quantitative methods], the results cannot be replicated.
- The descriptive function of research is heavily dependent on instrumentation for measurement and observation.
Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 5, Flexible Methods: Descriptive Research. 2nd ed. New York: Columbia University Press, 1999; Given, Lisa M. "Descriptive Research." In Encyclopedia of Measurement and Statistics . Neil J. Salkind and Kristin Rasmussen, editors. (Thousand Oaks, CA: Sage, 2007), pp. 251-254; McNabb, Connie. Descriptive Research Methodologies. Powerpoint Presentation; Shuttleworth, Martyn. Descriptive Research Design, September 26, 2008; Erickson, G. Scott. "Descriptive Research Design." In New Methods of Market Research and Analysis . (Northampton, MA: Edward Elgar Publishing, 2017), pp. 51-77; Sahin, Sagufta, and Jayanta Mete. "A Brief Study on Descriptive Research: Its Nature and Application in Social Science." International Journal of Research and Analysis in Humanities 1 (2021): 11; K. Swatzell and P. Jennings. “Descriptive Research: The Nuts and Bolts.” Journal of the American Academy of Physician Assistants 20 (2007), pp. 55-56; Kane, E. Doing Your Own Research: Basic Descriptive Research in the Social Sciences and Humanities . London: Marion Boyars, 1985.
Experimental Design
A blueprint of the procedure that enables the researcher to maintain control over all factors that may affect the result of an experiment. In doing this, the researcher attempts to determine or predict what may occur. Experimental research is often used where there is time priority in a causal relationship (cause precedes effect), there is consistency in a causal relationship (a cause will always lead to the same effect), and the magnitude of the correlation is great. The classic experimental design specifies an experimental group and a control group. The independent variable is administered to the experimental group and not to the control group, and both groups are measured on the same dependent variable. Subsequent experimental designs have used more groups and more measurements over longer periods. True experiments must have control, randomization, and manipulation.
- Experimental research allows the researcher to control the situation. In so doing, it allows researchers to answer the question, “What causes something to occur?”
- Permits the researcher to identify cause and effect relationships between variables and to distinguish placebo effects from treatment effects.
- Experimental research designs support the ability to limit alternative explanations and to infer direct causal relationships in the study.
- Approach provides the highest level of evidence for single studies.
- The design is artificial, and results may not generalize well to the real world.
- The artificial settings of experiments may alter the behaviors or responses of participants.
- Experimental designs can be costly if special equipment or facilities are needed.
- Some research problems cannot be studied using an experiment because of ethical or technical reasons.
- Difficult to apply ethnographic and other qualitative methods to experimentally designed studies.
Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 7, Flexible Methods: Experimental Research. 2nd ed. New York: Columbia University Press, 1999; Chapter 2: Research Design, Experimental Designs. School of Psychology, University of New England, 2000; Chow, Siu L. "Experimental Design." In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 448-453; "Experimental Design." In Social Research Methods . Nicholas Walliman, editor. (London, England: Sage, 2006), pp, 101-110; Experimental Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Kirk, Roger E. Experimental Design: Procedures for the Behavioral Sciences . 4th edition. Thousand Oaks, CA: Sage, 2013; Trochim, William M.K. Experimental Design. Research Methods Knowledge Base. 2006; Rasool, Shafqat. Experimental Research. Slideshare presentation.
Exploratory Design
An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to predict an outcome . The focus is on gaining insights and familiarity for later investigation or undertaken when research problems are in a preliminary stage of investigation. Exploratory designs are often used to establish an understanding of how best to proceed in studying an issue or what methodology would effectively apply to gathering information about the issue.
The goals of exploratory research are intended to produce the following possible insights:
- Familiarity with basic details, settings, and concerns.
- Well grounded picture of the situation being developed.
- Generation of new ideas and assumptions.
- Development of tentative theories or hypotheses.
- Determination about whether a study is feasible in the future.
- Issues get refined for more systematic investigation and formulation of new research questions.
- Direction for future research and techniques get developed.
- Design is a useful approach for gaining background information on a particular topic.
- Exploratory research is flexible and can address research questions of all types (what, why, how).
- Provides an opportunity to define new terms and clarify existing concepts.
- Exploratory research is often used to generate formal hypotheses and develop more precise research problems.
- In the policy arena or applied to practice, exploratory studies help establish research priorities and where resources should be allocated.
- Exploratory research generally utilizes small sample sizes and, thus, findings are typically not generalizable to the population at large.
- The exploratory nature of the research inhibits an ability to make definitive conclusions about the findings. They provide insight but not definitive conclusions.
- The research process underpinning exploratory studies is flexible but often unstructured, leading to only tentative results that have limited value to decision-makers.
- Design lacks rigorous standards applied to methods of data gathering and analysis because one of the areas for exploration could be to determine what method or methodologies could best fit the research problem.
Cuthill, Michael. “Exploratory Research: Citizen Participation, Local Government, and Sustainable Development in Australia.” Sustainable Development 10 (2002): 79-89; Streb, Christoph K. "Exploratory Case Study." In Encyclopedia of Case Study Research . Albert J. Mills, Gabrielle Durepos and Eiden Wiebe, editors. (Thousand Oaks, CA: Sage, 2010), pp. 372-374; Taylor, P. J., G. Catalano, and D.R.F. Walker. “Exploratory Analysis of the World City Network.” Urban Studies 39 (December 2002): 2377-2394; Exploratory Research. Wikipedia.
Field Research Design
Sometimes referred to as ethnography or participant observation, designs around field research encompass a variety of interpretative procedures [e.g., observation and interviews] rooted in qualitative approaches to studying people individually or in groups while inhabiting their natural environment as opposed to using survey instruments or other forms of impersonal methods of data gathering. Information acquired from observational research takes the form of “ field notes ” that involves documenting what the researcher actually sees and hears while in the field. Findings do not consist of conclusive statements derived from numbers and statistics because field research involves analysis of words and observations of behavior. Conclusions, therefore, are developed from an interpretation of findings that reveal overriding themes, concepts, and ideas. More information can be found HERE .
- Field research is often necessary to fill gaps in understanding the research problem applied to local conditions or to specific groups of people that cannot be ascertained from existing data.
- The research helps contextualize already known information about a research problem, thereby facilitating ways to assess the origins, scope, and scale of a problem and to gage the causes, consequences, and means to resolve an issue based on deliberate interaction with people in their natural inhabited spaces.
- Enables the researcher to corroborate or confirm data by gathering additional information that supports or refutes findings reported in prior studies of the topic.
- Because the researcher in embedded in the field, they are better able to make observations or ask questions that reflect the specific cultural context of the setting being investigated.
- Observing the local reality offers the opportunity to gain new perspectives or obtain unique data that challenges existing theoretical propositions or long-standing assumptions found in the literature.
What these studies don't tell you
- A field research study requires extensive time and resources to carry out the multiple steps involved with preparing for the gathering of information, including for example, examining background information about the study site, obtaining permission to access the study site, and building trust and rapport with subjects.
- Requires a commitment to staying engaged in the field to ensure that you can adequately document events and behaviors as they unfold.
- The unpredictable nature of fieldwork means that researchers can never fully control the process of data gathering. They must maintain a flexible approach to studying the setting because events and circumstances can change quickly or unexpectedly.
- Findings can be difficult to interpret and verify without access to documents and other source materials that help to enhance the credibility of information obtained from the field [i.e., the act of triangulating the data].
- Linking the research problem to the selection of study participants inhabiting their natural environment is critical. However, this specificity limits the ability to generalize findings to different situations or in other contexts or to infer courses of action applied to other settings or groups of people.
- The reporting of findings must take into account how the researcher themselves may have inadvertently affected respondents and their behaviors.
Historical Design
The purpose of a historical research design is to collect, verify, and synthesize evidence from the past to establish facts that defend or refute a hypothesis. It uses secondary sources and a variety of primary documentary evidence, such as, diaries, official records, reports, archives, and non-textual information [maps, pictures, audio and visual recordings]. The limitation is that the sources must be both authentic and valid.
- The historical research design is unobtrusive; the act of research does not affect the results of the study.
- The historical approach is well suited for trend analysis.
- Historical records can add important contextual background required to more fully understand and interpret a research problem.
- There is often no possibility of researcher-subject interaction that could affect the findings.
- Historical sources can be used over and over to study different research problems or to replicate a previous study.
- The ability to fulfill the aims of your research are directly related to the amount and quality of documentation available to understand the research problem.
- Since historical research relies on data from the past, there is no way to manipulate it to control for contemporary contexts.
- Interpreting historical sources can be very time consuming.
- The sources of historical materials must be archived consistently to ensure access. This may especially challenging for digital or online-only sources.
- Original authors bring their own perspectives and biases to the interpretation of past events and these biases are more difficult to ascertain in historical resources.
- Due to the lack of control over external variables, historical research is very weak with regard to the demands of internal validity.
- It is rare that the entirety of historical documentation needed to fully address a research problem is available for interpretation, therefore, gaps need to be acknowledged.
Howell, Martha C. and Walter Prevenier. From Reliable Sources: An Introduction to Historical Methods . Ithaca, NY: Cornell University Press, 2001; Lundy, Karen Saucier. "Historical Research." In The Sage Encyclopedia of Qualitative Research Methods . Lisa M. Given, editor. (Thousand Oaks, CA: Sage, 2008), pp. 396-400; Marius, Richard. and Melvin E. Page. A Short Guide to Writing about History . 9th edition. Boston, MA: Pearson, 2015; Savitt, Ronald. “Historical Research in Marketing.” Journal of Marketing 44 (Autumn, 1980): 52-58; Gall, Meredith. Educational Research: An Introduction . Chapter 16, Historical Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007.
Longitudinal Design
A longitudinal study follows the same sample over time and makes repeated observations. For example, with longitudinal surveys, the same group of people is interviewed at regular intervals, enabling researchers to track changes over time and to relate them to variables that might explain why the changes occur. Longitudinal research designs describe patterns of change and help establish the direction and magnitude of causal relationships. Measurements are taken on each variable over two or more distinct time periods. This allows the researcher to measure change in variables over time. It is a type of observational study sometimes referred to as a panel study.
- Longitudinal data facilitate the analysis of the duration of a particular phenomenon.
- Enables survey researchers to get close to the kinds of causal explanations usually attainable only with experiments.
- The design permits the measurement of differences or change in a variable from one period to another [i.e., the description of patterns of change over time].
- Longitudinal studies facilitate the prediction of future outcomes based upon earlier factors.
- The data collection method may change over time.
- Maintaining the integrity of the original sample can be difficult over an extended period of time.
- It can be difficult to show more than one variable at a time.
- This design often needs qualitative research data to explain fluctuations in the results.
- A longitudinal research design assumes present trends will continue unchanged.
- It can take a long period of time to gather results.
- There is a need to have a large sample size and accurate sampling to reach representativness.
Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 6, Flexible Methods: Relational and Longitudinal Research. 2nd ed. New York: Columbia University Press, 1999; Forgues, Bernard, and Isabelle Vandangeon-Derumez. "Longitudinal Analyses." In Doing Management Research . Raymond-Alain Thiétart and Samantha Wauchope, editors. (London, England: Sage, 2001), pp. 332-351; Kalaian, Sema A. and Rafa M. Kasim. "Longitudinal Studies." In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 440-441; Menard, Scott, editor. Longitudinal Research . Thousand Oaks, CA: Sage, 2002; Ployhart, Robert E. and Robert J. Vandenberg. "Longitudinal Research: The Theory, Design, and Analysis of Change.” Journal of Management 36 (January 2010): 94-120; Longitudinal Study. Wikipedia.
Meta-Analysis Design
Meta-analysis is an analytical methodology designed to systematically evaluate and summarize the results from a number of individual studies, thereby, increasing the overall sample size and the ability of the researcher to study effects of interest. The purpose is to not simply summarize existing knowledge, but to develop a new understanding of a research problem using synoptic reasoning. The main objectives of meta-analysis include analyzing differences in the results among studies and increasing the precision by which effects are estimated. A well-designed meta-analysis depends upon strict adherence to the criteria used for selecting studies and the availability of information in each study to properly analyze their findings. Lack of information can severely limit the type of analyzes and conclusions that can be reached. In addition, the more dissimilarity there is in the results among individual studies [heterogeneity], the more difficult it is to justify interpretations that govern a valid synopsis of results. A meta-analysis needs to fulfill the following requirements to ensure the validity of your findings:
- Clearly defined description of objectives, including precise definitions of the variables and outcomes that are being evaluated;
- A well-reasoned and well-documented justification for identification and selection of the studies;
- Assessment and explicit acknowledgment of any researcher bias in the identification and selection of those studies;
- Description and evaluation of the degree of heterogeneity among the sample size of studies reviewed; and,
- Justification of the techniques used to evaluate the studies.
- Can be an effective strategy for determining gaps in the literature.
- Provides a means of reviewing research published about a particular topic over an extended period of time and from a variety of sources.
- Is useful in clarifying what policy or programmatic actions can be justified on the basis of analyzing research results from multiple studies.
- Provides a method for overcoming small sample sizes in individual studies that previously may have had little relationship to each other.
- Can be used to generate new hypotheses or highlight research problems for future studies.
- Small violations in defining the criteria used for content analysis can lead to difficult to interpret and/or meaningless findings.
- A large sample size can yield reliable, but not necessarily valid, results.
- A lack of uniformity regarding, for example, the type of literature reviewed, how methods are applied, and how findings are measured within the sample of studies you are analyzing, can make the process of synthesis difficult to perform.
- Depending on the sample size, the process of reviewing and synthesizing multiple studies can be very time consuming.
Beck, Lewis W. "The Synoptic Method." The Journal of Philosophy 36 (1939): 337-345; Cooper, Harris, Larry V. Hedges, and Jeffrey C. Valentine, eds. The Handbook of Research Synthesis and Meta-Analysis . 2nd edition. New York: Russell Sage Foundation, 2009; Guzzo, Richard A., Susan E. Jackson and Raymond A. Katzell. “Meta-Analysis Analysis.” In Research in Organizational Behavior , Volume 9. (Greenwich, CT: JAI Press, 1987), pp 407-442; Lipsey, Mark W. and David B. Wilson. Practical Meta-Analysis . Thousand Oaks, CA: Sage Publications, 2001; Study Design 101. Meta-Analysis. The Himmelfarb Health Sciences Library, George Washington University; Timulak, Ladislav. “Qualitative Meta-Analysis.” In The SAGE Handbook of Qualitative Data Analysis . Uwe Flick, editor. (Los Angeles, CA: Sage, 2013), pp. 481-495; Walker, Esteban, Adrian V. Hernandez, and Micheal W. Kattan. "Meta-Analysis: It's Strengths and Limitations." Cleveland Clinic Journal of Medicine 75 (June 2008): 431-439.
Mixed-Method Design
- Narrative and non-textual information can add meaning to numeric data, while numeric data can add precision to narrative and non-textual information.
- Can utilize existing data while at the same time generating and testing a grounded theory approach to describe and explain the phenomenon under study.
- A broader, more complex research problem can be investigated because the researcher is not constrained by using only one method.
- The strengths of one method can be used to overcome the inherent weaknesses of another method.
- Can provide stronger, more robust evidence to support a conclusion or set of recommendations.
- May generate new knowledge new insights or uncover hidden insights, patterns, or relationships that a single methodological approach might not reveal.
- Produces more complete knowledge and understanding of the research problem that can be used to increase the generalizability of findings applied to theory or practice.
- A researcher must be proficient in understanding how to apply multiple methods to investigating a research problem as well as be proficient in optimizing how to design a study that coherently melds them together.
- Can increase the likelihood of conflicting results or ambiguous findings that inhibit drawing a valid conclusion or setting forth a recommended course of action [e.g., sample interview responses do not support existing statistical data].
- Because the research design can be very complex, reporting the findings requires a well-organized narrative, clear writing style, and precise word choice.
- Design invites collaboration among experts. However, merging different investigative approaches and writing styles requires more attention to the overall research process than studies conducted using only one methodological paradigm.
- Concurrent merging of quantitative and qualitative research requires greater attention to having adequate sample sizes, using comparable samples, and applying a consistent unit of analysis. For sequential designs where one phase of qualitative research builds on the quantitative phase or vice versa, decisions about what results from the first phase to use in the next phase, the choice of samples and estimating reasonable sample sizes for both phases, and the interpretation of results from both phases can be difficult.
- Due to multiple forms of data being collected and analyzed, this design requires extensive time and resources to carry out the multiple steps involved in data gathering and interpretation.
Burch, Patricia and Carolyn J. Heinrich. Mixed Methods for Policy Research and Program Evaluation . Thousand Oaks, CA: Sage, 2016; Creswell, John w. et al. Best Practices for Mixed Methods Research in the Health Sciences . Bethesda, MD: Office of Behavioral and Social Sciences Research, National Institutes of Health, 2010Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . 4th edition. Thousand Oaks, CA: Sage Publications, 2014; Domínguez, Silvia, editor. Mixed Methods Social Networks Research . Cambridge, UK: Cambridge University Press, 2014; Hesse-Biber, Sharlene Nagy. Mixed Methods Research: Merging Theory with Practice . New York: Guilford Press, 2010; Niglas, Katrin. “How the Novice Researcher Can Make Sense of Mixed Methods Designs.” International Journal of Multiple Research Approaches 3 (2009): 34-46; Onwuegbuzie, Anthony J. and Nancy L. Leech. “Linking Research Questions to Mixed Methods Data Analysis Procedures.” The Qualitative Report 11 (September 2006): 474-498; Tashakorri, Abbas and John W. Creswell. “The New Era of Mixed Methods.” Journal of Mixed Methods Research 1 (January 2007): 3-7; Zhanga, Wanqing. “Mixed Methods Application in Health Intervention Research: A Multiple Case Study.” International Journal of Multiple Research Approaches 8 (2014): 24-35 .
Observational Design
This type of research design draws a conclusion by comparing subjects against a control group, in cases where the researcher has no control over the experiment. There are two general types of observational designs. In direct observations, people know that you are watching them. Unobtrusive measures involve any method for studying behavior where individuals do not know they are being observed. An observational study allows a useful insight into a phenomenon and avoids the ethical and practical difficulties of setting up a large and cumbersome research project.
- Observational studies are usually flexible and do not necessarily need to be structured around a hypothesis about what you expect to observe [data is emergent rather than pre-existing].
- The researcher is able to collect in-depth information about a particular behavior.
- Can reveal interrelationships among multifaceted dimensions of group interactions.
- You can generalize your results to real life situations.
- Observational research is useful for discovering what variables may be important before applying other methods like experiments.
- Observation research designs account for the complexity of group behaviors.
- Reliability of data is low because seeing behaviors occur over and over again may be a time consuming task and are difficult to replicate.
- In observational research, findings may only reflect a unique sample population and, thus, cannot be generalized to other groups.
- There can be problems with bias as the researcher may only "see what they want to see."
- There is no possibility to determine "cause and effect" relationships since nothing is manipulated.
- Sources or subjects may not all be equally credible.
- Any group that is knowingly studied is altered to some degree by the presence of the researcher, therefore, potentially skewing any data collected.
Atkinson, Paul and Martyn Hammersley. “Ethnography and Participant Observation.” In Handbook of Qualitative Research . Norman K. Denzin and Yvonna S. Lincoln, eds. (Thousand Oaks, CA: Sage, 1994), pp. 248-261; Observational Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Patton Michael Quinn. Qualitiative Research and Evaluation Methods . Chapter 6, Fieldwork Strategies and Observational Methods. 3rd ed. Thousand Oaks, CA: Sage, 2002; Payne, Geoff and Judy Payne. "Observation." In Key Concepts in Social Research . The SAGE Key Concepts series. (London, England: Sage, 2004), pp. 158-162; Rosenbaum, Paul R. Design of Observational Studies . New York: Springer, 2010;Williams, J. Patrick. "Nonparticipant Observation." In The Sage Encyclopedia of Qualitative Research Methods . Lisa M. Given, editor.(Thousand Oaks, CA: Sage, 2008), pp. 562-563.
Philosophical Design
Understood more as an broad approach to examining a research problem than a methodological design, philosophical analysis and argumentation is intended to challenge deeply embedded, often intractable, assumptions underpinning an area of study. This approach uses the tools of argumentation derived from philosophical traditions, concepts, models, and theories to critically explore and challenge, for example, the relevance of logic and evidence in academic debates, to analyze arguments about fundamental issues, or to discuss the root of existing discourse about a research problem. These overarching tools of analysis can be framed in three ways:
- Ontology -- the study that describes the nature of reality; for example, what is real and what is not, what is fundamental and what is derivative?
- Epistemology -- the study that explores the nature of knowledge; for example, by what means does knowledge and understanding depend upon and how can we be certain of what we know?
- Axiology -- the study of values; for example, what values does an individual or group hold and why? How are values related to interest, desire, will, experience, and means-to-end? And, what is the difference between a matter of fact and a matter of value?
- Can provide a basis for applying ethical decision-making to practice.
- Functions as a means of gaining greater self-understanding and self-knowledge about the purposes of research.
- Brings clarity to general guiding practices and principles of an individual or group.
- Philosophy informs methodology.
- Refine concepts and theories that are invoked in relatively unreflective modes of thought and discourse.
- Beyond methodology, philosophy also informs critical thinking about epistemology and the structure of reality (metaphysics).
- Offers clarity and definition to the practical and theoretical uses of terms, concepts, and ideas.
- Limited application to specific research problems [answering the "So What?" question in social science research].
- Analysis can be abstract, argumentative, and limited in its practical application to real-life issues.
- While a philosophical analysis may render problematic that which was once simple or taken-for-granted, the writing can be dense and subject to unnecessary jargon, overstatement, and/or excessive quotation and documentation.
- There are limitations in the use of metaphor as a vehicle of philosophical analysis.
- There can be analytical difficulties in moving from philosophy to advocacy and between abstract thought and application to the phenomenal world.
Burton, Dawn. "Part I, Philosophy of the Social Sciences." In Research Training for Social Scientists . (London, England: Sage, 2000), pp. 1-5; Chapter 4, Research Methodology and Design. Unisa Institutional Repository (UnisaIR), University of South Africa; Jarvie, Ian C., and Jesús Zamora-Bonilla, editors. The SAGE Handbook of the Philosophy of Social Sciences . London: Sage, 2011; Labaree, Robert V. and Ross Scimeca. “The Philosophical Problem of Truth in Librarianship.” The Library Quarterly 78 (January 2008): 43-70; Maykut, Pamela S. Beginning Qualitative Research: A Philosophic and Practical Guide . Washington, DC: Falmer Press, 1994; McLaughlin, Hugh. "The Philosophy of Social Research." In Understanding Social Work Research . 2nd edition. (London: SAGE Publications Ltd., 2012), pp. 24-47; Stanford Encyclopedia of Philosophy . Metaphysics Research Lab, CSLI, Stanford University, 2013.
Sequential Design
- The researcher has a limitless option when it comes to sample size and the sampling schedule.
- Due to the repetitive nature of this research design, minor changes and adjustments can be done during the initial parts of the study to correct and hone the research method.
- This is a useful design for exploratory studies.
- There is very little effort on the part of the researcher when performing this technique. It is generally not expensive, time consuming, or workforce intensive.
- Because the study is conducted serially, the results of one sample are known before the next sample is taken and analyzed. This provides opportunities for continuous improvement of sampling and methods of analysis.
- The sampling method is not representative of the entire population. The only possibility of approaching representativeness is when the researcher chooses to use a very large sample size significant enough to represent a significant portion of the entire population. In this case, moving on to study a second or more specific sample can be difficult.
- The design cannot be used to create conclusions and interpretations that pertain to an entire population because the sampling technique is not randomized. Generalizability from findings is, therefore, limited.
- Difficult to account for and interpret variation from one sample to another over time, particularly when using qualitative methods of data collection.
Betensky, Rebecca. Harvard University, Course Lecture Note slides; Bovaird, James A. and Kevin A. Kupzyk. "Sequential Design." In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 1347-1352; Cresswell, John W. Et al. “Advanced Mixed-Methods Research Designs.” In Handbook of Mixed Methods in Social and Behavioral Research . Abbas Tashakkori and Charles Teddle, eds. (Thousand Oaks, CA: Sage, 2003), pp. 209-240; Henry, Gary T. "Sequential Sampling." In The SAGE Encyclopedia of Social Science Research Methods . Michael S. Lewis-Beck, Alan Bryman and Tim Futing Liao, editors. (Thousand Oaks, CA: Sage, 2004), pp. 1027-1028; Nataliya V. Ivankova. “Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice.” Field Methods 18 (February 2006): 3-20; Bovaird, James A. and Kevin A. Kupzyk. “Sequential Design.” In Encyclopedia of Research Design . Neil J. Salkind, ed. Thousand Oaks, CA: Sage, 2010; Sequential Analysis. Wikipedia.
Systematic Review
- A systematic review synthesizes the findings of multiple studies related to each other by incorporating strategies of analysis and interpretation intended to reduce biases and random errors.
- The application of critical exploration, evaluation, and synthesis methods separates insignificant, unsound, or redundant research from the most salient and relevant studies worthy of reflection.
- They can be use to identify, justify, and refine hypotheses, recognize and avoid hidden problems in prior studies, and explain data inconsistencies and conflicts in data.
- Systematic reviews can be used to help policy makers formulate evidence-based guidelines and regulations.
- The use of strict, explicit, and pre-determined methods of synthesis, when applied appropriately, provide reliable estimates about the effects of interventions, evaluations, and effects related to the overarching research problem investigated by each study under review.
- Systematic reviews illuminate where knowledge or thorough understanding of a research problem is lacking and, therefore, can then be used to guide future research.
- The accepted inclusion of unpublished studies [i.e., grey literature] ensures the broadest possible way to analyze and interpret research on a topic.
- Results of the synthesis can be generalized and the findings extrapolated into the general population with more validity than most other types of studies .
- Systematic reviews do not create new knowledge per se; they are a method for synthesizing existing studies about a research problem in order to gain new insights and determine gaps in the literature.
- The way researchers have carried out their investigations [e.g., the period of time covered, number of participants, sources of data analyzed, etc.] can make it difficult to effectively synthesize studies.
- The inclusion of unpublished studies can introduce bias into the review because they may not have undergone a rigorous peer-review process prior to publication. Examples may include conference presentations or proceedings, publications from government agencies, white papers, working papers, and internal documents from organizations, and doctoral dissertations and Master's theses.
Denyer, David and David Tranfield. "Producing a Systematic Review." In The Sage Handbook of Organizational Research Methods . David A. Buchanan and Alan Bryman, editors. ( Thousand Oaks, CA: Sage Publications, 2009), pp. 671-689; Foster, Margaret J. and Sarah T. Jewell, editors. Assembling the Pieces of a Systematic Review: A Guide for Librarians . Lanham, MD: Rowman and Littlefield, 2017; Gough, David, Sandy Oliver, James Thomas, editors. Introduction to Systematic Reviews . 2nd edition. Los Angeles, CA: Sage Publications, 2017; Gopalakrishnan, S. and P. Ganeshkumar. “Systematic Reviews and Meta-analysis: Understanding the Best Evidence in Primary Healthcare.” Journal of Family Medicine and Primary Care 2 (2013): 9-14; Gough, David, James Thomas, and Sandy Oliver. "Clarifying Differences between Review Designs and Methods." Systematic Reviews 1 (2012): 1-9; Khan, Khalid S., Regina Kunz, Jos Kleijnen, and Gerd Antes. “Five Steps to Conducting a Systematic Review.” Journal of the Royal Society of Medicine 96 (2003): 118-121; Mulrow, C. D. “Systematic Reviews: Rationale for Systematic Reviews.” BMJ 309:597 (September 1994); Okoli, Chitu, and Kira Schabram. "A Guide to Conducting a Systematic Literature Review of Information Systems Research." Sprouts: Working Papers on Information Systems 10 (2010); Siddaway, Andy P., Alex M. Wood, and Larry V. Hedges. "How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-analyses, and Meta-syntheses." Annual Review of Psychology 70 (2019): 747-770; Torgerson, Carole J. “Publication Bias: The Achilles’ Heel of Systematic Reviews?” British Journal of Educational Studies 54 (March 2006): 89-102;Torgerson, Carole. Systematic Reviews . New York: Continuum, 2003.
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How to Write a Research Design – Guide With Examples
Published by Alaxendra Bets at August 14th, 2021 , Revised On January 9, 2023
A research design is a structure that combines different components of research. It involves the use of different data collection and data analysis techniques logically to answer the research questions .
It would be best to make some decisions about addressing the research questions adequately before starting the research process, which is achieved with the help of the research design. Below are the key aspects of the decision-making process:
- Data type required for research
- Research resources
- Participants required for research
- Hypothesis based upon research question(s)
- Data analysis methodologies
- Variables (Independent, dependent, and confounding)
- The location and timescale for conducting the data
- The time period required for research
The research design provides the strategy of investigation for your project. Furthermore, it defines the parameters and criteria to compile the data to evaluate results and conclude.
Your project’s validity depends on the data collection and interpretation techniques. A strong research design reflects a strong dissertation , scientific paper, or r esearch proposal .
The research design can be divided into five broad categories; descriptive, experimental, correlational, diagnostic, and explanatory.
Step 1: Establish Priorities for Research Design
Before conducting any research study, you must address an important question: “how to create a research design.”
The research design depends on the researcher’s priorities and choices because every research has different priorities. For a complex research study involving multiple methods, you may choose to have more than one research design.
Multimethodology or multimethod research includes using more than one data collection method or research in a research study or set of related studies.
If one research design is weak in one area, then another research design can cover that weakness. For instance, a dissertation analyzing different situations or cases will have more than one research design.
For example:
- Experimental research involves experimental investigation and laboratory experience, but it does not accurately investigate the real world.
- Quantitative research is good for the statistical part of the project, but it may not provide an in-depth understanding of the topic .
- Also, correlational research will not provide experimental results because it is a technique that assesses the statistical relationship between two variables.
While scientific considerations are a fundamental aspect of the research design, It is equally important that the researcher think practically before deciding on its structure. Here are some questions that you should think of;
- Do you have enough time to gather data and complete the write-up?
- Will you be able to collect the necessary data by interviewing a specific person or visiting a specific location?
- Do you have in-depth knowledge about the different statistical analysis and data collection techniques to address the research questions or test the hypothesis ?
If you think that the chosen research design cannot answer the research questions properly, you can refine your research questions to gain better insight.
Step 2: Data Type You Need for Research
Decide on the type of data you need for your research. The type of data you need to collect depends on your research questions or research hypothesis. Two types of research data can be used to answer the research questions:
Primary Data Vs. Secondary Data
Qualitative vs. quantitative data.
Also, see; Research methods, design, and analysis .
What data collection method best suits your research?
- Find out by hiring an expert from Research Prospect today!
- Despite how challenging the subject may be, we are here to help you.
Step 3: Data Collection Techniques
Once you have selected the type of research to answer your research question, you need to decide where and how to collect the data.
It is time to determine your research method to address the research problem . Research methods involve procedures, techniques, materials, and tools used for the study.
For instance, a dissertation research design includes the different resources and data collection techniques and helps establish your dissertation’s structure .
The following table shows the characteristics of the most popularly employed research methods.
Research Methods
Step 4: Procedure of Data Analysis
Use of the correct data and statistical analysis technique is necessary for the validity of your research. Therefore, you need to be certain about the data type that would best address the research problem. Choosing an appropriate analysis method is the final step for the research design. It can be split into two main categories;
Quantitative Data Analysis
The quantitative data analysis technique involves analyzing the numerical data with the help of different applications such as; SPSS, STATA, Excel, origin lab, etc.
This data analysis strategy tests different variables such as spectrum, frequencies, averages, and more. The research question and the hypothesis must be established to identify the variables for testing.
Qualitative Data Analysis
Qualitative data analysis of figures, themes, and words allows for flexibility and the researcher’s subjective opinions. This means that the researcher’s primary focus will be interpreting patterns, tendencies, and accounts and understanding the implications and social framework.
You should be clear about your research objectives before starting to analyze the data. For example, you should ask yourself whether you need to explain respondents’ experiences and insights or do you also need to evaluate their responses with reference to a certain social framework.
Step 5: Write your Research Proposal
The research design is an important component of a research proposal because it plans the project’s execution. You can share it with the supervisor, who would evaluate the feasibility and capacity of the results and conclusion .
Read our guidelines to write a research proposal if you have already formulated your research design. The research proposal is written in the future tense because you are writing your proposal before conducting research.
The research methodology or research design, on the other hand, is generally written in the past tense.
How to Write a Research Design – Conclusion
A research design is the plan, structure, strategy of investigation conceived to answer the research question and test the hypothesis. The dissertation research design can be classified based on the type of data and the type of analysis.
Above mentioned five steps are the answer to how to write a research design. So, follow these steps to formulate the perfect research design for your dissertation .
Research Prospect writers have years of experience creating research designs that align with the dissertation’s aim and objectives. If you are struggling with your dissertation methodology chapter, you might want to look at our dissertation part writing service.
Our dissertation writers are also able to help you with the full dissertation paper . No matter how urgent or complex you need may be, Research Prospect can help.
You May Also Like
This article is a step-by-step guide to how to write statement of a problem in research. The research problem will be half-solved by defining it correctly.
Repository of ten perfect dissertation research question examples will provide you a better perspective about how to create dissertation research questions.
Here we explore what is research problem in dissertation with research problem examples to help you understand how and when to write a research problem.
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The Four Types of Research Design — Everything You Need to Know
Updated: March 06, 2023
Published: January 18, 2023
When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions.
In this blog post, we'll outline the key features of the four common types of research design with real-life examples from UnderArmor, Carmex, and more. Then, you can easily choose the right approach for your project.
Table of Contents
What is research design?
The four types of research design, research design examples.
Research design is the process of planning and executing a study to answer specific questions. This process allows you to test hypotheses in the business or scientific fields.
Research design involves choosing the right methodology, selecting the most appropriate data collection methods, and devising a plan (or framework) for analyzing the data. In short, a good research design helps us to structure our research.
Marketers use different types of research design when conducting research .
There are four common types of research design — descriptive, correlational, experimental, and diagnostic designs. Let’s take a look at each in more detail.
Researchers use different designs to accomplish different research objectives. Here, we'll discuss how to choose the right type, the benefits of each, and use cases.
Research can also be classified as quantitative or qualitative at a higher level. Some experiments exhibit both qualitative and quantitative characteristics.
Experimental
An experimental design is used when the researcher wants to examine how variables interact with each other. The researcher manipulates one variable (the independent variable) and observes the effect on another variable (the dependent variable).
In other words, the researcher wants to test a causal relationship between two or more variables.
In marketing, an example of experimental research would be comparing the effects of a television commercial versus an online advertisement conducted in a controlled environment (e.g. a lab). The objective of the research is to test which advertisement gets more attention among people of different age groups, gender, etc.
Another example is a study of the effect of music on productivity. A researcher assigns participants to one of two groups — those who listen to music while working and those who don't — and measure their productivity.
The main benefit of an experimental design is that it allows the researcher to draw causal relationships between variables.
One limitation: This research requires a great deal of control over the environment and participants, making it difficult to replicate in the real world. In addition, it’s quite costly.
Best for: Testing a cause-and-effect relationship (i.e., the effect of an independent variable on a dependent variable).
Correlational
A correlational design examines the relationship between two or more variables without intervening in the process.
Correlational design allows the analyst to observe natural relationships between variables. This results in data being more reflective of real-world situations.
For example, marketers can use correlational design to examine the relationship between brand loyalty and customer satisfaction. In particular, the researcher would look for patterns or trends in the data to see if there is a relationship between these two entities.
Similarly, you can study the relationship between physical activity and mental health. The analyst here would ask participants to complete surveys about their physical activity levels and mental health status. Data would show how the two variables are related.
Best for: Understanding the extent to which two or more variables are associated with each other in the real world.
Descriptive
Descriptive research refers to a systematic process of observing and describing what a subject does without influencing them.
Methods include surveys, interviews, case studies, and observations. Descriptive research aims to gather an in-depth understanding of a phenomenon and answers when/what/where.
SaaS companies use descriptive design to understand how customers interact with specific features. Findings can be used to spot patterns and roadblocks.
For instance, product managers can use screen recordings by Hotjar to observe in-app user behavior. This way, the team can precisely understand what is happening at a certain stage of the user journey and act accordingly.
Brand24, a social listening tool, tripled its sign-up conversion rate from 2.56% to 7.42%, thanks to locating friction points in the sign-up form through screen recordings.
Carma Laboratories worked with research company MMR to measure customers’ reactions to the lip-care company’s packaging and product . The goal was to find the cause of low sales for a recently launched line extension in Europe.
The team moderated a live, online focus group. Participants were shown w product samples, while AI and NLP natural language processing identified key themes in customer feedback.
This helped uncover key reasons for poor performance and guided changes in packaging.
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Research Design: What it is, Elements & Types
Can you imagine doing research without a plan? Probably not. When we discuss a strategy to collect, study, and evaluate data, we talk about research design. This design addresses problems and creates a consistent and logical model for data analysis. Let’s learn more about it.
Content Index
What is Research Design?
The process of research design, research design elements, characteristics of research design.
- Qualitative research
- Quantitative research
Qualitative Research vs Quantitative Research
Benefits of research design.
Research design is the framework of research methods and techniques chosen by a researcher to conduct a study. The design allows researchers to sharpen the research methods suitable for the subject matter and set up their studies for success.
Creating a research topic explains the type of research ( experimental , survey research , correlational , semi-experimental, review) and its sub-type (experimental design, research problem, descriptive case-study).
There are three main types of designs for research:
- Data collection
- Measurement
- Data Analysis
The research problem an organization faces will determine the design, not vice-versa. The design phase of a study determines which tools to use and how they are used.
The research design process is a systematic and structured approach to conducting research. The process is essential to ensure that the study is valid, reliable, and produces meaningful results.
- Consider your aims and approaches: Determine the research questions and objectives, and identify the theoretical framework and methodology for the study.
- Choose a type of Research Design: Select the appropriate research design, such as experimental, correlational, survey, case study, or ethnographic, based on the research questions and objectives.
- Identify your population and sampling method: Determine the target population and sample size, and choose the sampling method, such as random, stratified, or convenience sampling.
- Choose your data collection methods: Decide on the methods, such as surveys, interviews, observations, or experiments, and select the appropriate instruments or tools for collecting data.
- Plan your data collection procedures: Develop a plan for data collection, including the timeframe, location, and personnel involved, and ensure ethical considerations.
- Decide on your data analysis strategies: Select the appropriate data analysis techniques, such as statistical analysis, content analysis, or discourse analysis, and plan how to interpret the results.
The process of research design is a critical step in conducting research. By following the steps of research design, researchers can ensure that their study is well-planned, ethical, and rigorous.
Impactful research usually creates a minimum bias in data and increases trust in the accuracy of collected data. A design that produces the slightest margin of error in experimental research is generally considered the desired outcome. The essential elements are:
- Accurate purpose statement
- Techniques to be implemented for collecting and analyzing research
- The method applied for analyzing collected details
- Type of research methodology
- Probable objections to research
- Settings for the research study
- Measurement of analysis
A proper design sets your study up for success. Successful research studies provide insights that are accurate and unbiased. You’ll need to create a survey that meets all of the main characteristics of a design. There are four key characteristics:
- Neutrality: When you set up your study, you may have to make assumptions about the data you expect to collect. The results projected in the research should be free from bias and neutral. Understand opinions about the final evaluated scores and conclusions from multiple individuals and consider those who agree with the results.
- Reliability: With regularly conducted research, the researcher expects similar results every time. You’ll only be able to reach the desired results if your design is reliable. Your plan should indicate how to form research questions to ensure the standard of results.
- Validity: There are multiple measuring tools available. However, the only correct measuring tools are those which help a researcher in gauging results according to the objective of the research. The questionnaire developed from this design will then be valid.
- Generalization: The outcome of your design should apply to a population and not just a restricted sample . A generalized method implies that your survey can be conducted on any part of a population with similar accuracy.
The above factors affect how respondents answer the research questions, so they should balance all the above characteristics in a good design.
Research Design Types
A researcher must clearly understand the various types to select which model to implement for a study. Like research itself, the design of your analysis can be broadly classified into quantitative and qualitative.
It determines relationships between collected data and observations based on mathematical calculations. Statistical methods can prove or disprove theories related to a naturally existing phenomenon. Researchers rely on qualitative research methods that conclude “why” a particular theory exists and “what” respondents have to say about it.
It is for cases where statistical conclusions to collect actionable insights are essential. Numbers provide a better perspective for making critical business decisions. Quantitative research methods are necessary for the growth of any organization. Insights drawn from complex numerical data and analysis prove to be highly effective when making decisions about the business’s future.
Here is a chart that highlights the major differences between qualitative and quantitative research:
In summary, qualitative research is more exploratory and focuses on understanding the subjective experiences of individuals, while quantitative research is more focused on objective data and statistical analysis.
You can further break down the types of research design into five categories:
1. Descriptive: In a descriptive composition, a researcher is solely interested in describing the situation or case under their research study. It is a theory-based design method created by gathering, analyzing, and presenting collected data. This allows a researcher to provide insights into the why and how of research. Descriptive design helps others better understand the need for the research. If the problem statement is not clear, you can conduct exploratory research.
2. Experimental: Experimental research establishes a relationship between the cause and effect of a situation. It is a causal design where one observes the impact caused by the independent variable on the dependent variable. For example, one monitors the influence of an independent variable such as a price on a dependent variable such as customer satisfaction or brand loyalty. It is an efficient research method as it contributes to solving a problem.
The independent variables are manipulated to monitor the change it has on the dependent variable. Social sciences often use it to observe human behavior by analyzing two groups. Researchers can have participants change their actions and study how the people around them react to understand social psychology better.
3. Correlational research: Correlational research is a non-experimental research technique. It helps researchers establish a relationship between two closely connected variables. There is no assumption while evaluating a relationship between two other variables, and statistical analysis techniques calculate the relationship between them. This type of research requires two different groups.
A correlation coefficient determines the correlation between two variables whose values range between -1 and +1. If the correlation coefficient is towards +1, it indicates a positive relationship between the variables, and -1 means a negative relationship between the two variables.
4. Diagnostic research: In diagnostic design, the researcher is looking to evaluate the underlying cause of a specific topic or phenomenon. This method helps one learn more about the factors that create troublesome situations.
This design has three parts of the research:
- Inception of the issue
- Diagnosis of the issue
- Solution for the issue
5. Explanatory research : Explanatory design uses a researcher’s ideas and thoughts on a subject to further explore their theories. The study explains unexplored aspects of a subject and details the research questions’ what, how, and why .
There are several benefits of having a well-designed research plan. Including:
- Clarity of research objectives: Research design provides a clear understanding of the research objectives and the desired outcomes.
- Increased validity and reliability: To ensure the validity and reliability of results, research design help to minimize the risk of bias and helps to control extraneous variables.
- Improved data collection: Research design helps to ensure that the proper data is collected and data is collected systematically and consistently.
- Better data analysis: Research design helps ensure that the collected data can be analyzed effectively, providing meaningful insights and conclusions.
- Improved communication: A well-designed research helps ensure the results are clean and influential within the research team and external stakeholders.
- Efficient use of resources: reducing the risk of waste and maximizing the impact of the research, research design helps to ensure that resources are used efficiently.
A well-designed research plan is essential for successful research, providing clear and meaningful insights and ensuring that resources must be practical.
QuestionPro offers a comprehensive solution for researchers looking to conduct research. With its user-friendly interface, robust data collection and analysis tools, and the ability to integrate results from multiple sources, QuestionPro provides a versatile platform for designing and executing research projects.
Our robust suite of research tools provides you with all you need to derive research results. Our online survey platform includes custom point-and-click logic and advanced question types. Uncover the insights that matter the most.
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5 types of research design – elements, needs and characteristics.
Before conducting any research, you must devise a plan to collect and evaluate data, tackle the challenges and reach a conclusion.
A detailed plan will give your research direction, sharpen your research methods and set your study up for success. This detailed plan is referred to as research design in the professional realm.
Research design is a blueprint of a scientific study. It includes research methodologies, tools, and techniques to conduct the research. It helps to identify and address the problem that may rise during the process of research and analysis.
In this article, we will look at different types of research designs.
You’ll also learn the following:
- What is research design?
- Main elements of research design
- Characteristics of research design
What is a Research Design?
A researcher usually chooses the research methodologies and techniques at the start of the research. The document that contains information about the technique, methods and essential details of a project is called a research design.
Experts define research design as the glue that holds the research project together.
It (research design) helps provide a structure and direction to the research, yielding favourable results.
Here are some principles of a sound research design:
- Identifies the problems
- Reviews literature around the problem statement
- Specifies hypothesis
- Describes sources of data
- Defines how data will be interpreted
What are the characteristics of Research Desig•
There are many ways to measure the results of research. A good research design helps select the right measuring tools to gauge results according to the research objective.
Generalised
A good research design draws an outcome that can be applied to a large set of people and is not limited to sample size or the research group.
At the start of every research, a researcher needs to make some assumptions that will be tested during the research. A proper research design ensures that the assumptions are free of bias and neutral. It also provides that the data collected throughout the research is based on the assumptions made at the beginning of the research.
What are the Main Elements of a Research Design?
Reliability.
Research design, when done right, can generate similar results every time it is performed. However, yielding similar results is only possible if your research design is reliable.
Here are some of the elements of a good research design:
- Purpose statement
- Data collection methods
- Techniques of data analysis
- Types of research methodologies
- Challenges of the research
- Prerequisites required for study
- Duration of the research study
- Measurement of analysis
What is the need for Research Design?
- Reduces inaccuracy
- Increases efficiency and reliability
- Eliminates bias and errors
- Minimises wastage of time
- Helpful in testing the hypothesis
- Provides a direction to the research
Important concepts of Research Design
Variable is a concept that can take on various quantitative values. For instance, weight, height, etc.
Dependent Variable
A dependent variable is a variable that is tested in an experiment. It is dependent, in some way on the variation of an independent variable.
Independent Variable
An independent variable in an experiment is considered to stand on its own. For instance, if the test scores of a class are an outcome of their efforts; efforts are an independent variable, and the score is a dependent variable.
It is defined as the hypothesis that needs to be tested in an experiment.
What Are the Different Types of Research Design?
A researcher must be well-versed in different types of research design. Moreover, a clear understanding of different research designs helps choose the proper technique for the research.
Research design is broadly divided into quantitative and qualitative research design. We’ll walk you through them in detail below.
Quantitative research design
Quantitative research design aims at finding answers to who, what, where, how, and when through the course of research. Moreover, the outcome of the quantitative analysis is easy to represent in the form of statistics, graphs, charts, and numbers.
Qualitative research design
Qualitative research design focuses on finding answers to how and why. It uses open-ended questions and helps the subjects express their views clearly. Qualitative research is ideal for businesses that aim to understand customers’ behaviour and requirements. You can further break the types of research designs into five categories.
Experimental design
This type of research design looks at a problem scientifically by establishing a clear cause and effect of every event. It also tries to understand the impact of the independent variable on the dependable variable. Often social sciences use it to observe human behaviours and understand the social psychology of human being better.
Correlational design
Correlation research design establishes a relationship between two related variables. The researcher observes the variables over time and then draws conclusions based on them. This type of research design requires two different groups. A correlation coefficient determines the relationship between two variables. The value of the correlation coefficient ranges between -1 and +1. If the correlation coefficient is +1, it indicates a positive relationship between the two variables, and -1 means a negative relationship.
Descriptive design
Descriptive design is a theory-based research method describing the research’s primary subject matter. This type of research design uses data collection techniques like natural observation, case studies, and surveys to derive results. This type of research design provides insight into the why and how of research.
Diagnostic design
In diagnostic research, the design strives to explore the reason behind an issue and find solutions to solve it. This type of research design tries to solve the problems in a structured form divided into three phases- the issue’s inception, diagnosis of the issue, and solution for the issue.
Explanatory design
In this research design, the researcher explores concepts and ideas on a subject to explore more theories. The main aim of the research is to explore the subjects’ undiscovered aspects and answer questions like what, how, and why.
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Step 1: Consider your aims and approach · Step 2: Choose a type of research design · Step 3: Identify your population and sampling method · Step 4:
The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical
The research design refers to the overall strategy and analytical approach that you have chosen in order to integrate, in a coherent and logical
A research design is the plan, structure, strategy of investigation conceived to answer the research question and test the hypothesis. The
A research design also called a research strategy, is a plan to answer a set of questions (McCombes, 2019). It is a framework that includes the
Research design involves choosing the right methodology, selecting the most appropriate data collection methods, and devising a plan (or
Research design is the framework of research methods and techniques chosen by a researcher to conduct a study. The design allows researchers to sharpen the
Research design refers to the overall strategy utilized to carry out research that defines a succinct and logical plan to tackle established research
The research problem, research questions, purposes, sample, data collection, analysis and reporting should be tuned to each other. A research proposal not only
Experts define research design as the glue that holds the research project together. It (research design) helps provide a structure and