what does the movie rating rotten tomatoes mean

Oh boy, critics had their venom & knives ready . Fans LOVE the movie. Huge positive scores. Big disconnect w/ critics & people. #Baywatch https://t.co/K0AQPf6F0S — Dwayne Johnson (@TheRock) May 26, 2017

Baywatch ended up with a very comfortably rotten 19 percent Tomatometer score , compared to a just barely fresh 62 percent audience score. But with apologies to The Rock, who I’m sure is a very nice man, critics aren't weather forecasters or pundits, and they’re not particularly interested in predicting how audiences will respond to a movie. (We are also a rather reserved and nerdy bunch, not regularly armed with venom and knives.) Critics show up where they’re told to show up and watch a film, then go home and evaluate it to the best of their abilities.

The obvious rejoinder, at least from a critic’s point of view, is that if Baywatch was a better movie, there wouldn’t be such a disconnect. But somehow, I suspect that younger ticket buyers — an all-important demographic — lacked nostalgia for 25-year-old lifeguard TV show, and thus weren't so sure about seeing Baywatch in the first place. Likewise, I doubt that a majority of Americans were ever going to be terribly interested in the fifth installment of the Pirates of the Caribbean franchise (which notched a 30 percent Tomatometer score and a 64 percent audience score), especially when they could just watch some other movie.

A pile-up of raves for either of these films might have resulted in stronger sales, because people could have been surprised to learn that a film they didn’t think they were interested in was actually great. But with lackluster reviews, the average moviegoer just had no reason to give them a chance.

Big studio publicists, however, are paid to convince people to see their films, not to candidly discuss the quality of the films themselves. So when a film with bad reviews flops at the box office, it’s not shocking that studios are quick to suggest that critics killed it.

How do movie studios try to blunt the perceived impact when they’re expecting a bad Rotten Tomatoes score?

Of late, some studios — prompted by the idea that critics can kill a film’s buzz before it even comes out — have taken to “ fighting back ” when they’re expecting a rotten Tomatometer score.

Their biggest strategy isn’t super obvious to the average moviegoer, but very clear to critics. When a studio suspects it has a lemon on its hands, it typically hosts the press screening only a day or two ahead of the film's release, and then sets a review “embargo” that lifts a few hours before the film hits theaters.

Consider, for example, the case of the aforementioned Emoji Movie . I and most other critics hoped the movie would be good, as is the case with all movies see. But once the screening invitations arrived in our inboxes, we pretty much knew, with a sinking feeling, that it wouldn’t be. The tell was pretty straightforward: The film’s only critics' screening in New York was scheduled for the day before it opened. It screened for press on Wednesday night at 5 pm, and then the review embargo lifted at 3 pm the next day — mere hours before the first public showtimes.

Late critics’ screenings for any given film mean that reviews of the film will necessarily come out very close to its release, and as a result, people purchasing advance tickets might buy them before there are any reviews or Tomatometer score to speak of. Thus, in spite of there being no strong correlation between negative reviews and a low box office, its first-weekend box returns might be less susceptible to any potential harm as a result of bad press. (Such close timing can also backfire; critics liked this summer's Captain Underpants , for example, but the film was screened too late for the positive reviews to measurably boost its opening box office.)

That first-weekend number is important, because if a movie is the top performer at the box office (or if it simply exceeds expectations, like Dunkirk and Wonder Woman did this summer), its success can function as good advertising for the film, which means its second weekend sales may also be stronger. And that matters , particularly when it means a movie is outperforming its expectations, because it can actually shift the way industry executives think about what kinds of movies people want to watch. Studios do keep an eye on critics’ opinions, but they’re much more interested in ticket sales — which makes it easy to see why they don’t want risk having their opening weekend box office affected by bad reviews, whether there’s a proven correlation or not.

The downside of this strategy, however, is that it encourages critics to instinctively gauge a studio’s level of confidence in a film based on when the press screening takes place. 20th Century Fox, for instance, screened War for the Planet of the Apes weeks ahead of its theatrical release, and lifted the review embargo with plenty of time to spare before the movie came out. The implication was that Fox believed the movie would be a critical success, and indeed, it was — the movie has a 97 percent Tomatometer score and an 86 percent audience score.

And still, late press screenings fail to account for the fact that, while a low Rotten Tomatoes score doesn’t necessarily hurt a film’s total returns, aggregate review scores in general do have a distinct effect on second-weekend sales. In 2016, Metacritic conducted a study of the correlation between its scores and second weekend sales , and found — not surprisingly — that well-reviewed movies dip much less in the second weekend than poorly reviewed movies. This is particularly true of movies with a strong built-in fan base, like Batman v Superman: Dawn of Justice , which enjoyed inflated box office returns in the first weekend because fans came out to see it, but dropped sharply in its second weekend, at least partly due to extremely negative press .

Most critics who are serious about their work make a good-faith effort to approach each film they see with as few expectations as possible. But it's hard to have much hope about a movie when it seems obvious that a studio is trying to play keep-away with it. And the more studios try to game the system by withholding their films from critics, the less critics are inclined to enter a screening devoid of expectations, however subconscious.

If you ask critics what studios ought to do to minimize the potential impact of a low Rotten Tomatoes score, their answer is simple: Make better movies. But of course, it’s not that easy; some movies with bad scores do well, while some with good scores still flop. Hiding a film from critics might artificially inflate first-weekend box office returns, but plenty of people are going to go see a franchise film, or a superhero movie, or a family movie, no matter what critics say.

The truth is that neither Rotten Tomatoes nor the critics whose evaluations make up its scores are really at fault here, and it’s silly to act like that’s the case. The website is just one piece of the sprawling and often bewildering film landscape.

As box office analyst Scott Mendelson wrote at Forbes :

[Rotten Tomatoes] is an aggregate website, one with increased power because the media now uses the fresh ranking as a catch-all for critical consensus, with said percentage score popping up when you buy tickets from Fandango or rent the title on Google Market. But it is not magic. At worst, the increased visibility of the site is being used as an excuse by ever-pickier moviegoers to stay in with Netflix or VOD.

For audience members who want to make good moviegoing decisions, the best approach is a two-pronged one. First, check Rotten Tomatoes and Metacritic to get a sense of critical consensus. But second, find a few critics — two or three will do — whose taste aligns with (or challenges) your own, and whose insights help you enjoy a movie even more. Read them and rely on them.

And know that it’s okay to form your own opinions, too. After all, in the bigger sense, everyone’s a critic.

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Rotten Tomatoes Ratings System: The Complete Guide

Since its inception in 1998, Rotten Tomatoes has grown to become the most popular movie review site on the internet.

Across this platform, professional and amateur critics alike offer their opinions of movies they have seen recently or from years past.

This includes a film’s quality rating which is determined by dividing the number of positive reviews by all reviews written for that particular movie; however, many people are unaware of how exactly this process works.

ROTTEN TOMATOES RATINGS SYSTEM

What is the rotten tomatoes ratings system.

The Rotten Tomatoes ratings system is a review aggregator website that offers an average of all reviews for a given piece of media.

The company can be best described as the Metacritic of movie reviews, but with the added bonus that they also provide their own reviews and score out of 100%.

How Does Rotten Tomatoes Work?

There are a few different factors that go into determining the “Tomatometer” rating for a movie.

The first factor is whether or not critics liked the movie, and if they did like it, what percentage of them gave it a thumbs up.

If more than 60% of critics liked the film then it will have an overall positive rating on Rotten Tomatoes.

If less than 60% of critics liked the film then it will have an overall negative rating on Rotten Tomatoes.

Next, there’s going to be reviews from regular people who’ve seen movies in theaters (or rented/purchased them) and given their opinion about how good they thought the film was on social media.

The Rotten Tomatoes website is a review aggregator. It collects reviews from different critics and assigns them an average score, which is then used to calculate the film’s audience rating.

Critics are assigned to films based on their genre, so you can know whether or not your favorite movie critic has seen the film in question by checking the list of genres that appear at the bottom of each movie’s page on Rotten Tomatoes.

Rotten Tomatoes is a review aggregator site that takes the reviews of critics and assigns it one out of five stars.

It then averages all the scores together to give an overall score for each movie, TV show, or album.

The site was started in 1998 by two film fans who wanted a quick way to decide what films they should see at their local theater.

The website is now owned and operated by Flixster Inc., which is owned by Warner Bros. Entertainment Company and Lionsgate Films Corporation; however, its content is not affiliated with either company.

Rotten Tomatoes Ratings System

Many people use the Rotten Tomatoes rating system as a guide to whether or not they should watch a movie.

The website has become the go-to destination for reviews, but some critics think it’s flawed.

The Rotten Tomatoes rating system is a site that aggregates the reviews of various critics to give an overall percentage.

The website has been criticized for its over-reliance on opinion and for not taking into account other factors, such as budget or marketing.

The Rotten Tomatoes rating system is a website that provides movie and TV show reviews from both professional critics and the general public.

It was created in 1998 by three film buffs, who wanted to see how many people agreed with them on movies they loved or hated.

The website has grown exponentially since then, now allowing users access to over 450,000 reviews for films and TV shows.

It happens all too often: A controversial film will get a high rating from critics but be given low ratings by everyday audiences because of their differing political opinions about what should have been said in the movie in the first place!

The movie industry has always been a difficult one, with many factors that determine how well or poorly a film will be received.

The Rotten Tomatoes Rating System is an attempt to help viewers make more informed decisions on whether or not they want to see a particular film in theaters.

The Tomatometer rating is a percentage score based on the number of positive reviews for a film or TV show.

Certified Rotten Tomatoes Score

The Certified Rotten Tomatoes Score tells you whether the critics liked it and gives you a percentage of what they thought about the film.

Every movie-goer has its own standards for deciding if a film is worth seeing.

Some people looking for an action flick, while others are more interested in dramas or comedies.

Still, there’s one thing that many people agree on: they want to know how good the movie actually is before they see it.

How many times have you gone to the movies and come out disappointed with a movie because it had a high Rotten Tomatoes score but you thought it was terrible?

How many times has your friend told you that they love this movie, but when you watch it, all of the things that they said about the movie were not in there?

Well if this is something that happens to you often then this blog post is for you! Certified Rotten Tomatoes Score allows people like yourself to know what percentage of critics or users on Rotten Tomatoes agree with their opinion on movies.

Certified Rotten Tomatoes Score is a blog that provides ratings and reviews of movies based on the Certified Fresh™ certifications from the popular website, Rotten Tomatoes.

This site also features movie trailers for your viewing pleasure.

How Is Rotten Tomatoes Rated?

The Tomatometer is a rating system created by the people at Rotten Tomatoes. It’s used to rank movies from worst (0%) to best (100%).

The score is based on how many fresh tomatoes are shown and how many rotten tomatoes are shown.

Fresh means that critics liked it, or it was met with mixed reviews; whereas rotten means that critics hated it, or didn’t care for it one bit.

A film critic’s job is to give unbiased, professional reviews of movies. They provide insight on what worked and didn’t work in a film. Rotten Tomatoes is an aggregator that rates films on their quality using a percentage-based system – this percentage reflects how many critics liked the movie with 100% being “Fresh” and 0% being “Rotten”.

Rotten Tomatoes Audience Score

The Rotten Tomatoes Audience Score is a way for movie reviewers to share their opinions of movies with the public. The score ranges from 0% (very bad) to 100% (excellent).

With this information, you can determine whether or not a movie may be worth watching.

The Rotten Tomatoes Audience Score is a metric that rates the quality of movies and TV shows.

The score, made up of audience ratings on a scale of 100, is calculated by taking the percentage of people who rated it at least 60 out of 100 (or 6 out 10) and multiplying it by 100%.

In a world where people are quick to judge movies, it’s often difficult to tell if the movie is good or bad.

Is Rotten Tomatoes Good For Movies?

It’s not just about whether critics liked or disliked the movie either; it also gives information about how many people saw that particular film in theaters (for example Jurassic World had over $1 billion at the box office).

The question of whether or not Rotten Tomatoes is good for movies comes down to a matter of opinion.

Some people believe that the aggregator site helps get more people into theaters, while others argue it leads to fewer sales and an oversimplification of critical judgment.

The movie review aggregator website, Rotten Tomatoes, has been a topic of discussion for film aficionados and critics alike.

Some argue that the site’s 100% fresh rating system is unfair to movies with less than perfect scores.

Others feel that the site does not take into account other factors such as personal tastes or what type of movie it is.

In conclusion, while there are multiple points of view on this matter, it can be said with certainty that the opinions on whether or not RT is good for films will continue to vary depending on who you ask.

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I use rotten tomatoes to get a feel of how a movie is. I read the critics reviews. If it’s really bad I won’t go see the movie. If it’s 50/50 I’ll take a chance and go see the movie. Who knows I might be part of the 50% that likes it.

Good plan, Tonya!

I rarely rely on rotten tomatoes finding it a popularity contest not a quality review of excellence. It simply doesn’t include all genres.

Fair comment, Patricia.

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Rotten Tomatoes Scores Are Notably Higher Than Usual

Over the last decade, movie scores are on the rise on the site. Why?

You might remember this year that Paddington 2 was battling Citizen Kane as the best-reviewed movie of all time on Rotten Tomatoes. Now, I think that Paddington 2 is the Citizen Kane of bear movies, but is it better than Citizen Kane ?

Why is this even happening? Data compiled by Global News says that Rotten Tomatoes scores have been creeping upward for the last ten years.

So how does this work? Well, a film gets released and uploaded onto the site. Then it gets a "Tomatometer" score. That score is based on a number out of 100. It means that if a film's score is a 75 on the site, that 7 out of 10 reviewers thought it was worth you watching the film.

As Global News reports, " In 2009, the average Tomatometer score for all wide releases was 46 percent, and it was roughly at that level for much of the 2000s. By 2019, that average score had climbed to a high of 62 percent—an important milestone, since 60 percent is the dividing line between a 'fresh' film and a 'rotten' one. "

That's kind of a suspicious rise in ratings. Is every movie getting better? Probably not.

These ratings are what influence audiences to watch things. They send people to the theater or help them pick which streamer to subscribe to. So why are these numbers going up? There is one theory...

The website was purchased by Warner Bros. in 2011. And in 2016, Comcast (which also owns NBCUniversal) acquired a 70 percent stake. The Comcast deal directly linked Rotten Tomatoes into a division of the ticket vendor Fandango. Meaning you could buy tickets for highly rated movies through the website.

Joel Meares, editor-in-chief at Rotten Tomatoes, says there's no correlation between these sales and higher ratings.

“What I can say is that [I] never felt any pressure to have higher scores for movies that are released by our parent companies,” Meares told Global News.

According to him, there is no way corporate owners could skew the ratings.

He went on to say, “We ingest reviews. They are either fresh or rotten. They go into a pool. The percentage is the percentage and it is what it is.”

But here's the deal, half of Rotten Tomatoes reviews come from the public. That means studios can spam the site and goose the numbers, if they so choose. Here's the other thing— Rotten Tomatoes doesn't get their Tomato reviews directly from critics.

They actually employ a team of seven curators who read hundreds of reviews a week and then make the arbitrary decision to mark them fresh or rotten based on their personal interpretation. If they are not sure, another curator reads it, and if they still are not sure, then they call the reviewer.

This means that you could give a movie 2 stars out of 4 and still be seen on the site as saying go see it because you praised a certain aspect.

Of course, all reviews are subject to the reviewer. But another issue is that the website is mostly aggregating the white male point of view. A 2017 USC Annenberg report found that 82 percent of the reviews on Rotten Tomatoes were written by white critics, and 78 percent by men. That means the meter might be skewed and biased against more diverse titles, without even knowing it.

This all presents an interesting conundrum moving forward. How do you pick which things to watch and when? The best way to use Rotten Tomatoes might be to shift over to see what the "Cream of the Crop" gives a movie, and ignore the rest. Or you might need to seek out a particular reviewer and see how their taste echoes your own. Or you can try other websites like Metacritic . Or you can just get plugged into various social media outlets and see what's buzzy and popular.

Either way, be careful how you pick what to watch in the future.

Let us know what you think in the comments.

Your comment.

Critics have missed movies especially in movie theaters. In big screen everything looks better than in your tv or laptop.

September 21, 2021 at 7:00AM

The rising rankings can be perplexing for viewers who use the website to determine what to watch. “I sense for the films that are caught with their scores survey . I suppose it’s unfair to the historic movies. Rotten Tomatoes is very important, there’s no doubt about that in

October 19, 2021 at 11:44PM

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Against gossip & scandal, independent media network, global stories from local perspective, factual culture news, how to understand rotten tomatoes: an in-depth guide to help you decide what movies to watch next.

Caroline is currently a writer and contributor for Hollywood Insider. She believes in constant critical thinking and applied analysis when it comes to media consumption. Her goal aligns with Hollywood Insider’s mission statement, and she strives to educate readers on the nuances of the entertainment industry and to hopefully encourage them to form their own opinions on the media they consume daily.

Mar 10, 2021

Table of Contents

Hollywood Insider Rotten Tomatoes, In-Depth Guide, Movie Reviews

Photo: Rotten Tomatoes

In 2020 alone, there were more than 320 films released in the United States and Canada. That was with the COVID-19 pandemic and subsequent movie theater closures. The year before, there were over 800 films released. With the ever-growing number of films to watch both in theaters and on streaming platforms , it’s becoming a harder decision for viewers to pick what they want to watch. The overwhelming nature of choice has dominated the movie market for years now, but the aim of critical review aggregator, Rotten Tomatoes , is to help make that choice a little easier.

Rotten Tomatoes was launched in August 1998 with the goal of merging critical reviews into an easily-readable and understandable score that viewers could use to determine whether a movie was worth their time or not. It is important to note that, in 2016, Fandango , a movie ticketing company, acquired Rotten Tomatoes and now displays their scores next to films when you’re deciding on which tickets to purchase, so to say that Rotten Tomatoes scores are incredibly influential would be an understatement. They, in front of IMDB , are one of the most trusted sources for accurate, critical ratings on all your favorite movies. But where exactly do all the critical scores come from? And what do they mean? Let’s break it down.

What Are Critical Scores? How Are They Calculated?

When you click on a movie on Rotten Tomatoes, the first thing you see are two independent scores. One signifies an aggregation of critical ratings of a film (the “Tomatometer” ) and the other, denoted by a popcorn bucket, displays audience consensus on a film. In regards to critical reviews, there are three categories that a film can fall under: rotten, fresh, and certified fresh. To put it simply, if a film is marked as “rotten”, it means that under 60% of the total reviewers left a positive review. A positive review is usually marked by a score of 6 or more out of 10, but there is also room for interpretation as to what a positive score can be due to the wide variety of rating systems that critics use.

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Some critics use a letter grade such as “A”, “B”, “C”, or “D” to judge films and others use a rating system out of 4 instead of 10. Ultimately, it falls to the curators of Rotten Tomatoes to clarify whether a review is positive or negative, and categorize it as such. As a side note, the overall percentage that you see at the top of the screen is the total amount of reviewers that scored the film positively. For example, ‘Coming 2 America’ currently holds a critical rating of 52% on Rotten Tomatoes, meaning that of the 182 reviews, only 52% of them ranked the film positively. Got it? Great, let’s move on. If a film qualifies as “fresh”, that means that more than 60% of reviewers ranked the film positively.

That number increases to 75% or more if a film is “certified fresh”, however, that title is also accompanied by a different set of qualifying rules. For example, the film in question must have been reviewed 80 times or more, as well as have reviews by five of the “top critics” to qualify as certified fresh. But let’s back up even further to examine who these critics are and what qualifying categories they have to meet in order to be accepted into the Rotten Tomatoes club.

Who Are the Critics?

Rotten Tomatoes deems that all critics meet a set of eligibility guidelines that are meant to exemplify that this person or publication is influential (and experienced) enough to write well-articulated reviews. They do this through an application-based system with some of the requirements being: you must have been writing reviews for at least two years that are being published through a non-self-published source, whether that be online or print. For social media influencers, these qualifications are different in that you must have a subscriber count of at least 30,000 to be considered “widespread” enough in your audience scope. To put it simply, most Rotten Tomatoes reviewers are qualified to review films and have already been doing so, consistently, on a different platform.

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Once a critic has been approved to write for Rotten Tomatoes, they either self-submit reviews to the website or continue to publish reviews via the medium they were previously published through. In the case of the latter, Rotten Tomatoes has a team of expert curators determine whether or not the review is “fresh” or “rotten”. This team of curators poses a morally gray area as they introduce a middleman who opens the reviews to the possibility of misinterpretation. Mostly, however, Rotten Tomatoes critics submit scores themselves in order to rule out any areas of miscommunication.

Audience Scores Versus Critical Scores: Different Guidelines

Let’s switch gears a bit to talk about what an audience score is and what it means. Similarly to critical scores, the percentage at the top of the page (next to the popcorn bucket) represents the overall number of audience members who gave a film a positive review. However, it’s important to note that audience reviews have a different rating system than those described for critics, one that is universal and easier to aggregate. All audience reviews must score the film in question out of 5 stars. This shifts the rating system to a 3.5 out of 5 counting as a positive review while anything below that counts as a negative review. In this instance, and throughout this article, I’ve been using “positive” and “fresh” interchangeably as well as “negative” and “rotten” interchangeably too. Just a side note for anyone who feels confused! Luckily, the rest of the audience rating system is easier to digest. There’s a full popcorn bucket for any film that receives 60% or higher positive reviews from audience members while a spilled popcorn bucket denotes a film where less than 60% of reviewers scored the film positively.

How You Can Use Rotten Tomatoes in Your Everyday Life

Okay, so now that I just rattled off a bunch of confusing numbers and percentages to you, let’s talk about why you should care. The main takeaway I hope you have from this article is that Rotten Tomatoes, at its core, is a review aggregator, which means that ultimately those percentages you see at the top of the screen are general estimates meant to give you an overall idea of what critics think about this film. Obviously, films with higher scores that are certified fresh, and films that fall to the other extreme of the rotten scale, are easier to judge because critical consensus is more unanimous. However, all these gray areas and film critics opinions shouldn’t matter to you unless you know for certain that you like their opinions. If you are a more traditional cinephile, aka a fan of the Criterion collection or HBOMax’s lineup, then you will probably benefit from looking at solely critical scores on Rotten Tomatoes.

For example, ‘L’Avventura’ directed by Michaelangelo Antonini in 1960, has a critical score of 94%, but an audience score of 88%. In a more abstract sense, if you prefer fun, entertaining blockbusters like the majority of the general public, you may not like this film as much as the professional critics who rated it very highly. At the end of the day, Rotten Tomatoes is in no way, shape, or form a Bible that determines a film’s quality. It is best used in a subjective way that accounts for nuances and personal taste. However, in this time of ever-growing film releases via all sorts of platforms, it can be helpful to look at a number and use it to make a quick judgment of a film before you dedicate an hour or more of your life to it.

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Caroline is currently a writer and contributor for Hollywood Insider. She believes in constant critical thinking and applied analysis when it comes to media consumption. Her goal aligns with Hollywood Insider's mission statement, and she strives to educate readers on the nuances of the entertainment industry and to hopefully encourage them to form their own opinions on the media they consume daily.

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Rotten Tomatoes is home to the Tomatometer rating, which represents the percentage of professional critic reviews that are positive for a given film or
Rotten Tomatoes Ratings
The Rotten Tomatoes rating system uses a scale better known as the “The Tomatometer.” This represents the percentage of positive reviews for a
Rotten Tomatoes, explained
As the reviews of a given film accumulate, the Rotten Tomatoes score measures the percentage that are more positive than negative, and assigns
Rotten Tomatoes Ratings System: The Complete Guide
The Rotten Tomatoes Audience Score is a way for movie reviewers to share their opinions of movies with the public. The score ranges from 0% (very bad) to 100% (
How does the Rotten Tomatoes rating system work? What ...
The Tomatometer is simply the percentage of professional critic reviews that award the movie a fresh score (greater than 6 out of 10) against the total number
Rotten Tomatoes
Major recently released films can attract more than 400 reviews. If the positive reviews make up 60% or more, the film is considered "fresh". If the positive
List of films with a 100% rating on Rotten Tomatoes
On the review aggregator website Rotten Tomatoes, a film has a rating of 100% if each professional review recorded by the website is assessed as positive
Rotten Tomatoes Scores Are Notably Higher Than Usual
So how does this work? Well, a film gets released and uploaded onto the site. Then it gets a "Tomatometer" score. That score is based on a
How to Understand Rotten Tomatoes: An In-Depth Guide to Help
In regards to critical reviews, there are three categories that a film can fall under: rotten, fresh, and certified fresh. To put it simply, if
What does 70 Rotten Tomatoes mean?
On the review aggregator website Rotten Tomatoes, a film has a rating of 100% if each professional review recorded by the website is assessed as positive rather