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INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
I hereby affirm that the contents of this manuscript are original. Furthermore, it has neither been published anywhere in any language fully or partly, nor it is under review for publication elsewhere.
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A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India
Satheeshkumar Rangasamy, Vetrivel Thiyagarajan, Sampangi Gokula Krishnan, Sushma Rawath, Madhumitha. A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India. International Journal of Economics, Finance and Management Sciences. Vol. 10, No. 4, 2022, pp. 229-23
8 Pages Posted: 3 Dec 2022
Dr.R. Satheeshkumar
Department of MBA & Research Centre, Surana College, Bengaluru
Vetrivel Thiagarajan
Velalar College of Engineering and Technology
Dr. S. Gokula Krishnan
Global Academy of Technology, Bangalure
S. Sushma Rawath
Centre for Post Graduate Studies, Surana College, Bengaluru
Date Written: August 27, 2022
E-Commerce refers to use of internet for commercial and/or business transactions. This articles focus on digitally enabled commercial and/or business transactions. Electronic commerce is a business model which allows an individuals and firms to buy and sell products over the web. E-commerce includes four main market segments like Business to Consumer, Business to Business, Consumer to Consumer and Consumer to Business. The purposes of the study are to identify the perspective of customers on opportunities and challenges in the e-commerce, to identify performance of e-commerce and also to address the challenges in the e-commerce market in India. Researcher has adopted descriptive research and presented the research work with the support of descriptive statistics and weighted average ranking score method. 42% of respondents said that Business to Consumer (B2C) and 38% of the respondents said that Consumer to Consumer (C2C) are the major business models that customer use in the e-commerce platform. No respondent said that they use the Government to Business (G2B) ecommerce model. It is suggested that e-commerce companies have to leverage their business transaction through the more added features like online payment, service availability of 24*7, faster transaction and timeliness of the transaction.
Keywords: E-Commerce, Innovation, Online Customers, Business Transactions, Entrepreneurship, Opportunities, Challenges in E-Commerce
JEL Classification: M1, M3, M30, M37
Suggested Citation: Suggested Citation
Dr.R. Satheeshkumar (Contact Author)
Department of mba & research centre, surana college, bengaluru ( email ).
Kengeri Bengaluru, 560060 India 9487271346 (Phone)
Velalar College of Engineering and Technology ( email )
Thindal Erode, Tamil Nadu 638012 India
Global Academy of Technology, Bangalure ( email )
Bangalore, 560098 India
HOME PAGE: http://https://linktr.ee/profgokula
Centre for Post Graduate Studies, Surana College, Bengaluru ( email )
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Research Paper On Commerce And Management Pdf. Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes
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